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What is CAN-SPAM?

ClearVoice

What is CAN-SPAM? If your business uses email marketing, the CAN-SPAM Act allows those receiving your messages to opt out. EACH instance of non-compliance can cost up to $43,792. CAN-SPAM sounds like a catchy name for spam emails, and it is. How to avoid CAN-SPAM non-compliance.

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FTC Completes CAN-SPAM Review

eDataSource

Some background: the FTC solicited public comment on the CAN-SPAM rule back in June 2017. Email marketers have usually felt intimidated by the CAN-SPAM Act while anti-spam advocates have always felt that the CAN-SPAM Act didn’t go far enough. We can see both sides. Their verdict? No changes.

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Why Your Emails Are Going to Spam and Ways You Can Put a Stop to It

Benchmark Email

Spam — to know it is to hate it.

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Five Ways to Improve Email Deliverability: Reaching More Inboxes

Webbiquity

When you launch an email marketing campaign , you can look back on all the hard work that you’ve put into crafting each email message and smile. But what if those emails never see the light of day again, and end their lives in a spam filter or junk folder? Spam messages have a far higher chance of ending up in junk mail folders.

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Do You Need to Worry About CAN-SPAM Lawsuits?

Adobe Experience Cloud Blog

Unfortunately, I don’t really need to introduce the idea of spam to you. No, not the (beloved by some) canned meat product, but the clutter of unwanted, unsolicited, and unnecessary emails that pretty much anyone with an email address has experienced. How CAN-SPAM Works, and What it Requires. Who Can Sue Under CAN-SPAM?

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Understanding Google Analytics Bot and Spider Filtering

Webbiquity

But you not realize just how big the percentage is, or the different techniques you can use to prevent bot traffic from distorting your analytics data. There are lots of spam bots we may not even know are affecting our analytics data. It can be found under Tracking info<Property column<Admin section. Hacker bots.

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How Artificial Intelligence Can Help Your Emails Reach The Inbox

SendX

In this sense, email deliverability is described as the relative amount of email landing in your audiences’ inbox compared to those going straight to the spam folder. How AI Can Be Used to Help Emails Reach the Inbox Most Business to Customer (B2C) marketers use email marketing to connect leads and reach clients.

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What Is CAN-SPAM? [FAQs]

Hubspot

CAN-SPAM ( C ontrolling the A ssault of N on- S olicited P ornography A nd M arketing) is an act that was passed in 2003. The Bureau of Consumer Protection notes that CAN-SPAM doesn''t just apply to bulk email. "It First, what are the penalties for non-compliance with the CAN-SPAM Act? well, you do the math.

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How to Send Bulk Emails Without Spamming (A Step by Step Guide)

SendX

Sending bulk emails and trying to get them into inboxes can feel like this: Trying to hit that inbox You go through the process of crafting a beautiful email, signing them off with ‘Love, Jason’ and then finding that your emails are crash landing into the recipient's spam box. sad music cue. sad music cue. cheerful music cue.

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What are No-Reply Email Addresses and Why You Should Stop Using Them

SendX

While these are helpful for the marketer — who wants to avoid a crammed inbox — they can harm your email marketing efforts and your general brand image at large. However, no-reply emails can be harmful to your business for a variety of reasons. No-reply emails make your unsubscribes hurt more in terms of spam, too.

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What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

What is spam? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. But is Spam Legal? The CAN-SPAM Act.

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100% Inbox Deliverability: Truth & Proven Tips (Works on Cold List Too)

SendX

It can be any tab - promotional, updates, or even primary but no email will crash land into the spam folder. So they invest heavily in blocking any email that might fit their category of being spam. What might be spam for you, might not be spam for me. Because these spam filter algorithms are not perfect.

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7 Ways To Improve Email Deliverability (With One Ingenious Tip)

SendX

They don’t work on subject lines, CTAs, fancy templates unless they are sure that whatever they send will actually land into subscribers’ inbox and not into spam boxes. Inactive subscribers generally don’t remember signing up for your emails and thus tend to mark emails as spam whenever a forgetful subscription catches their eye.

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6 Surefire Strategies to Improve Your Bulk Email Campaign Performance

SendX

Yet email marketing, which can be rightfully considered to be the first form of online marketing, is still a dominant marketing channel. This is because it can provide a high return on investment. If you have been planning to run a bulk email marketing campaign, here are some strategies that can help you get the maximum ROI out of it.

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One Click That Mattered

SendX

We would never expect our emails to land in the spam box… We have been in the email deliverability space for over 2 years now. Internally, we can always ping people on slack or check on WhatsApp but that’s not possible for a sales call. But were still landing in the spam box. Meaning: Find out where these emails actually went?’

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Why AI is Not Taking Over Content Marketing

Marketing Insider Group

AI and content marketing — if you’ve logged into Twitter in the past year, you know it’s all the digital marketing world can talk about. Yes, artificial intelligence is here to stay, and there are definitely ways it can be used to make your content strategy better. I allow my sarcasm to take a little walk : But seriously folks!

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How Email Deliverability Affects Your Business

Marketing Insider Group

People only have so much to give, and if your emails don’t have immediate appeal, you can kiss your click-through dreams goodbye. If your emails never reach the inbox and go to spam instead, you never even get the chance to show off your witty subject lines. Attention is a limited resource.

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Email Deliverability Terms You Need to Know [Cheat Sheets]

Litmus

But if your email never hits the inbox, all that hard work can be for nothing. While email deliverability can be a bit of a mystery, understanding some of the more technical terms that play into it can make it a little less daunting. Domain names can represent a whole bunch of different IP addresses. Subscriber behavior.

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The Truth about Cold Email

DiscoverOrg

What is spam? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. To start with, let me clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. In fact, SPAM IS LEGAL in the United States.

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Make It to the Inbox With Litmus Spam Testing

Litmus

While email deliverability can feel like a bit of a mystery at times, you don’t have to cross your fingers and hope that your messages end up where you intend. With Litmus Spam Testing , you can identify and fix issues that might otherwise land your emails in spam—long before you hit send. What is Litmus Spam Testing?

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Email Deliverability | Why Does It Matter?

Predictive Response

of all emails either go to spam or remain undelivered. Email deliverability can seem complicated, but I’m here to help make it a tad easier. Keep in mind that it is possible to have good email delivery where the email lands in the person’s inbox but poor deliverability in that your emails land in Spam folder. Email Delivery.

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How to Avoid the Spam Trap

DiscoverOrg

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. They’re scary because most people don’t really understand how spam traps work or how common they are. What is a spam trap? Spam traps don’t just catch spammers: They can catch the good guys, too.

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Email Subject Line Spam Words to Avoid in Your Next Campaign

Zoominfo

There are certain words you don’t, can’t, shouldn’t, and mustn’t use within your email subject line if you want to pique people’s interest while avoiding spam blockers. There are so many spam trigger words, someone could write a nice thick book about them. Emojis – Emojis and symbols ($$$) are major spam triggers.

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Should I Use a Separate Domain for Marketing Emails?

The Point

The most common business case for using a separate email domain is that doing so can help protect a company’s main Web domain (companyname.com) from spam complaints, and thus minimize the chance of that same domain being blacklisted. The set-up process for a new domain can be complicated and time-consuming. Click To Tweet.

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What Is Domain Authority and Why Is It Important?

Marketing Insider Group

Domain authority measures the quality and quantity of backlinks to a specific website, making it easier to understand how you can drive more organic traffic. Including quality backlinks can help avoid significant changes in your score, but doesn’t rule out fluctuations since competitor backlinks can’t be controlled. Spam Score.

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Is Your Email Marketing CAN-SPAM Compliant? 7 Common Mistakes People Make

Hubspot

Some may think it''s just a canned food product, but marketers know it''s the law we adhere to when sending emails. And the stakes are high -- you can be fined $16,000 per email if you are caught breaking it. To help you avoid those confusing pitfalls, here are several ways you might actually be breaking CAN-SPAM without realizing it.

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One Simple CAN-SPAM Addition That Could Transform Your Email Marketing

Hubspot

And now, you’re getting spammed -- something no one in the world enjoys. And CAN-SPAM , a law passed to prevent companies from spamming people through email, only does so much to prevent spam. Currently, companies who are CAN-SPAM-compliant just need to: Include a valid physical postal address in every email sent.

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12 Reasons Why Your Emails Go in the Spam Box (and How to Make Sure They Don’t)

Optinmonster

Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. Then, we’ll give you 6 concrete tips to make sure you can avoid your emails winding up in the spam folder. 12 Reasons Why Emails Go to Spam.

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How Marketers Can Avoid Those Dreaded Email Spam Traps

Hubspot

Well, if they hit a spam trap. There are different types of spam traps, varying levels of repercussions for hitting them, and some email marketers that are more likely to hit them based on the makeup of their contacts database. Here's what we learned about spam traps that we think email marketers should know. yeah, they might.

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The Email Marketers Guide to Using List-Unsubscribe

Litmus

Because it gives subscribers an alternative to designating your email as “spam,” list-unsubscribe also provides a benefit to email marketers. Giving the option to unsubscribe easily is a much better alternative for sender reputation, email deliverability and list health than having the message marked as spam.

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Experts Share: Why Emails Go to Spam Instead of the Inbox

Litmus

But the reason behind why emails go to spam instead of the inbox is far more complicated than it seems. Dimiter Batmazian, Solution Architect, Deliverability Services at Salesforce Marketing Cloud says these are the most basic steps to ensuring your mail can be delivered without issues. Spam filters operate in many layers.

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LinkedIn Aims To Boost Engagement By Tapping Into AI With Their New ‘Collaborative Articles’

Rock Content

Contributors can gain more visibility, contacts, and recognition via the new Community Top Voice badge , which lasts for 60 days before you have to contribute again to regain the badge. Members can like and react, and ask to be added so that they too can contribute their thoughts, advice, and opinions. We can see their point.

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How to Fix Your Email Reputation

Litmus

Good news: you can fix your email reputation with these steps. How many recipients mark your emails as spam or otherwise complain about your emails. If your organization hit any ISP spam traps or is on any blocklists. Let’s take a closer look at factors that can negatively impact your email sending reputation.

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Email Deliverability: What It Is and Why It Matters

Litmus

Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam – helping you refine your approach and get in front of key audiences. It can impact your branding, engagement rates, and ultimately, your ROI – which has much larger implications for your business. . Email volume.

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Avoid the Junk Folder with Spam Testing

Litmus

Sometimes spam seems like the great unknown. There’s so much out there about spam—but it’s hard to narrow down what exactly is keeping your email from the inbox? What spam filters look for. How Litmus Spam Testing works. What do spam filters look for? Spam trigger words. Spam reports.

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Why AI-Generated Content Marketing Can’t Fully Replace Humans

Marketing Insider Group

Can machines generate quality digital content that engages real human customers? That said, there are ways AI-generated content marketing can be used by companies to make their content strategies more informed and efficient. With only a small amount of input, the GPT tool can generate large volumes of sophisticated AI-generated text.

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The Easiest Way to Improve Email Deliverability

Spiralytics

You may even think it’s the most important factor in your strategy as it can persuade your audience to take action. 1 in every 6 emails ends up in spam folders or remains undelivered. Spam and spoofing are on the rise, and email hosting service providers are responding, so more emails are ending up in their recipients’ spam box.

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Why spam trigger words are a thing of the past

Litmus

Creating an email can take a lot of work. You might be tempted by the hundreds of articles on spam trigger words to avoid, but don’t be fooled. Spam trigger words are mostly an email deliverability myth, and it now takes more than words to make it into the inbox. Here’s what spam filters actually look at. Tweet this ?.

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Make It to the Inbox—Not the Spam Folder—with Litmus Spam Testing

Litmus

Understanding what causes an email to land in the junk folder can be difficult. It’s not just about spam trigger words anymore. Spam filter algorithms change every day—and keeping up with deliverability best practices can be a daunting task. What is Litmus Spam Testing? With Spam Testing, you’ll ….

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Metrics for Email Marketing: 17 Email Metrics You Must Track in 2023

Optinmonster

In this article, we’ll go through all the essential metrics for email marketing, why they matter, and how you can improve your email marketing efforts. By tracking these metrics together, you can see how well you’re doing in reaching your overall goal of increasing sales revenue and make changes to your strategy if needed.

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