Should PRSA Sanction Public Relations Practitioners?
Marketing Craftmanship
NOVEMBER 29, 2013
Spam,” as he calls it – “belly flop into the email systems of journalists every day.”. But because the press can deliver exposure and credibility that PR craves, journalists have always been in a more powerful position. According to Segal, hundreds of thousands of these unsolicited pitches – or “P.R.
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