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Decoding California’s Privacy Changes: 5 Must-Read Updates for Digital Marketers

Choozle

Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. Here at Choozle, we’re privileged to have Ben Isaacson as our Fractional Privacy Officer.

Privacy 76
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37 questions to ask call analytics vendors during the demo

Martech

After you’ve determined if your company needs one , it’s time to select a vendor and schedule demos. Does the vendor seem to understand our business and our marketing needs? Does the vendor seem to understand our business and our marketing needs? How many calls can it handle? How do you clean your numbers?

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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

A client asks: “We recently purchased a list of email addresses from a reputable vendor for use in a campaign targeting competitive installations. There are also steps you can take to ensure that any risk is minimized. Do the new Google/Yahoo deliverability rules make using a third-party list too risky? Now, to recommendations.

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37 questions to ask call analytics vendors during the demo

Martech

Does the vendor seem to understand our business and our marketing needs? Can you support mobile callers by supplying local numbers or extensions that are dynamically generated based upon the site visitor’s location? In other words, do we own the numbers and can take them with us if this engagement doesn’t work out?

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Marketing Strategies Must Evolve With the Times in 2024

Litmus

They must adapt to leverage emerging technologies while operating under tighter budgets and an increased focus on accessibility and data privacy. Let’s take a closer look at how companies can navigate these very real—but not insurmountable—challenges this year. Marketing strategies face some headwinds in 2024.

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What is the California Consumer Privacy Act (CCPA) and How Does it Affect B2B Marketers?

Engagio

The new era of consumer privacy regulations was ushered in by Canadian Anti-Spam Law (CASL) and the General Data Protection Regulation (GDPR) in May of 2018. However, it really hit home when Californians passed the California Consumer Privacy Act (CCPA). CCPA stands for California Consumer Privacy Act. – Sure.

Privacy 71
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Humanizing B2B: The key to better customer experience

Martech

B2B buyers need products and services that can grow at the pace of their business. B2B buyers want to feel as though they’ll have ongoing support from their vendors. Once you understand the challenge your customer is facing and how your product helps, you can begin to pinpoint what your buyer’s most pressing needs are.

B2B 131