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ZoomInfo, Data Privacy, and You

Zoominfo

Companies are increasingly facing pressure from regulators and consumers alike to address data privacy concerns and tighten collection data collection processes. Our data collection and usage strategies prioritize accountability, responsibility, and an in-depth understanding of individual privacy. Current Data Privacy Laws.

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Decoding California’s Privacy Changes: 5 Must-Read Updates for Digital Marketers

Choozle

Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. Here at Choozle, we’re privileged to have Ben Isaacson as our Fractional Privacy Officer.

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10 B2B Email Marketing Best Practices to Dominate 2024

sagefrog

Address Privacy Concerns While not a new trend, privacy considerations are increasingly critical in B2B email marketing. In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages.

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Why Data Quality Is Key In Email List Segmentation

SalesIntel

A well-crafted email can spark interest, drive conversions, and nurture long-term business relationships. These criteria can include demographics, behaviors, preferences, and other relevant data points. Optimized Timing: You can also time your emails more effectively by segmenting your list.

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10 B2B Email Marketing Best Practices to Dominate 2024

sagefrog

Address Privacy Concerns While not a new trend, privacy considerations are increasingly critical in B2B email marketing. In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages.

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Softening the Ask – How to Improve Opt-in Form Conversions

FunnelEnvy

While free can be great for a business, it also lowers the barrier to entry. Users’ email accounts soon became swamped with spam. Eventually, the FTC regulated email standards, but people today still face crowded inboxes and are more concerned with privacy than in the past. Does the form validate responses in the field?

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How Does GDPR Affect B2B Data: The Ultimate Guide

PureB2B

Can we still purchase B2B data? Even under the GDPR you can still reach out to prospects using outbound tactics like cold emails and cold calls. The EU General Data Protection Regulation (GDPR) protects the privacy and personal data of EU citizens. Is cold outreach still a viable sales strategy and how does GDPR affect B2B?

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