4 Ways to Address Privacy Concerns in Your Marketing

Hubspot

While this app is somewhere on the spectrum of awesome and creepy (we're leaning toward creepy), it brings up an important question to ponder: where do we draw the privacy line? And while inbound marketers are taught to be open and engaging on the internet, privacy is still a major issue, especially to your prospects and customers. There's an amalgam of privacy concerns users could run into or even violate when using a given social network.

Will the demise of the third-party cookie crumble quality marketing?

Liveintent

“We’re really encouraging people to wake up and begin to understand there are things you can do today.” What’s more certain is that establishing a direct relationship with customers, gaining consent and offering transparency will be critical when the cookie goes away. “The relationship between brands, publishers and consumers has never been in a place that’s as open and transparent as needed,” he said.

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True Influence Successfully Completes SOC 2 Type 2 Certification for Service Organizations, Meeting Security and Availability Standards

TrueInfluence

This certification affirms that True Influence’s information security policies, procedures, practices and operations meet the stringent standards for a service organization relevant to security, availability, processing integrity, confidentiality and privacy. . “As

GDPR: Why It Matters & What We’re Doing

Sharpspring

There’s been a lot of buzz surrounding the General Data Protection Regulation , commonly known as GDPR, which is a new data privacy law that will be enforced starting May 25, 2018. Passed by the European Union (EU), GDPR changes data privacy requirements for organizations that control or process personal data for people who live in the EU (and, yes, that includes folks in the UK), regardless of where the organization itself is located. Shiny New Privacy Policy.

7 Best GDPR Plugins to Help You Avoid Heavy Fines

Optinmonster

Failing to do so can result in heavy fines which, in some cases, is enough to put you out of business altogether. These are then used to gather data about your online activity, which companies can use for their marketing purposes. You can upgrade to a paid plan for $49/year.

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Intro to GDPR and Why It Matters to Marketers

Marketing Envy

If you think Mark Zuckerberg is the only one facing privacy policy challenges lately, think again. Failure to comply can result in a penalty up to €20 million or 4 percent of the company’s global annual turnover. GDPR is a set of data privacy and security laws aimed at protecting the personal data of EU citizens. Update your privacy policy. Take time to write a privacy policy that reflects your company’s transparency.

15 Email Marketing Best Practices to Build a Killer List

Optinmonster

If you’ve never done any email marketing before, it can seem overwhelming. You want to make sure that your emails stay out of the spam folder , right? When you buy an email list, you’re getting the same list of people that other email marketers can buy, too.

How GDPR Will Affect Your Relationship With Leadfeeder and Your Customers—and What We’re Doing About It:

Leadfeeder

Fairness, transparency, limiting data storage to its purpose, and security are all are all key principles of the GDPR legislation. Our customer-focused teams have always honored our clients’ privacy, as aforementioned. Our updated data processing agreement shares our privacy commitments and sets out the terms for Leadfeeder and our customers to meet GDPR requirements. We’re updating our Privacy Notice to make sure it meets the new standards by the end of April. —

How GDPR Will Affect Your Relationship With Leadfeeder and Your Customers—and What We’re Doing About It:

Leadfeeder

Fairness, transparency, limiting data storage to its purpose, and security are all are all key principles of the GDPR legislation. Our customer-focused teams have always honored our clients’ privacy, as aforementioned. Our updated data processing agreement shares our privacy commitments and sets out the terms for Leadfeeder and our customers to meet GDPR requirements. We’re updating our Privacy Notice to make sure it meets the new standards by the end of April. —

Four Mistakes Email Marketers Using Online Data Should Avoid

Liveintent

This data is often a mix culled from their own CRM databases and from third parties, which can offer such insights as a person’s browsing behavior and location. If you haven’t been granted that right, people can easily get annoyed seeing your messages in their inbox, and they might choose to do business elsewhere. One more repercussion: You could be fined for violating the CAN-SPAM Act, which sets the rules for commercial email.

Delivering Ep. 15: How Gmail Detects Spam and Some Industry News

Litmus

In this episode of Delivering, host Jason Rodriguez digs into how Gmail classifies messages as spam before looking at a potentially disruptive new email service and the state of email surveys in 2020. It’s not just marking a message as spam. Can we all stop now that it’s 2020?

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The Laws Marketers Need to Know to Avoid Legal Backlash

Hubspot

And you might have also noticed that privacy has been quite a hot button issue recently, with the launch of Google's new one-size-fits-all privacy policy as well as the latest debacle with the up and coming (or maybe not?) CAN-SPAM Act. As a marketer, all of your email marketing messages need to comply with the requirements set forth in the CAN-SPAM Act. Privacy Policies and Terms of Use. Law has been all over the marketing news lately.

101 Sure-Fire Ways to Make People Hate Your Marketing

Hubspot

So we thought we'd round up a pretty hefty list of ways (101, to be exact) that you can create the polar opposite of lovable marketing -- how to make people hate your marketing. So double check your marketing tactics against this list to ensure you're being as lovable as you possibly can to your prospects and customers. So when those 69% of people try to find you in social networks so they can reach out, make sure you're impossible to find -- because you're not there at all.