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The Importance of Transparency and Trust in Digital Marketing

Biznology

And the rest were good old-fashioned spam. And that gets right to the heart of the problem with privacy issues in marketing. There is virtually no transparency. Transparency and Trust. That creates problems even for those marketers who try to stay on the right side of privacy laws. But does that make it right?

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GDPR: Why It Matters & What We’re Doing

Sharpspring

There’s been a lot of buzz surrounding the General Data Protection Regulation , commonly known as GDPR, which is a new data privacy law that will be enforced starting May 25, 2018. Shiny New Privacy Policy. The first stop on our road to compliance is an updated privacy policy. and EU privacy laws. Transparency Is Key.

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How Data Security and Regulatory Compliance are Changing SEM

QuanticMind

Yet at the same time, the European Union and other government bodies around the world have continued to introduce stringent regulatory compliance mandates governing how that data can be collected and managed — which, needless to say, has significantly affected the way that organizations treat, store and use their most valuable data.

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The Laws Marketers Need to Know to Avoid Legal Backlash

Hubspot

And you might have also noticed that privacy has been quite a hot button issue recently, with the launch of Google's new one-size-fits-all privacy policy as well as the latest debacle with the up and coming (or maybe not?) CAN-SPAM Act. Privacy Policies and Terms of Use. social network, Path.

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How Marketing Compliance Fits Into Your Marketing Strategy

BenchmarkONE

The great news is that compliance practices can be easily implemented as long as you know what to do. We’re here to provide you with a deep dive into marketing compliance so you can get better acquainted with it and ensure you’re doing all you can to stay 100% compliant in your practices. . What is Marketing Compliance?

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The Blockchain Revolution – How It Will Transform Digital Marketing and Advertising

The Lead Agency

Blockchain acts as a transparent, immutable, peer-reviewed ledger; removing the need for any centralised mediator. Not only is the process decentralised, it is also completely transparent and immutable. Meaning that each addition to the blockchain cannot be reversed and the chain’s entire history can be viewed by anyone.

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How to Evaluate B2B Data Providers

DealSignal

Vendors can easily manipulate the presentation of those numbers to hide weaknesses in their data. Bigger isn’t always better, and in this case, it can be worse. So, what can you do to get an accurate assessment of a vendor’s data? How can you make meaningful improvements to your inbound efforts with incomplete data?