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If you’re marketing on ‘Email Island,’ don’t get yourself voted off

Martech

Contestants watch each other’s every move, trying to identify a weakness they can exploit. Reported spam rates (i.e., the number of times readers report your emails as spam) is one of the factors put forth by Google and Yahoo. Spam, in this case, is in the eye of the beholder. Talk about an inside job. It helps no one.

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The 3 Most Important Steps to Prevent Email Spoofing And Phishing

SendX

In this day and age, no one can afford to ignore cyber threats. An email can also contain malicious links and attachments that install malware and ransomware. It comes in the form of a simple TXT record in the DNS records with the list of email addresses that have permission to send messages from your domain.

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The 3 Most Important Steps to Prevent Email Spoofing And Phishing

SendX

In this day and age, no one can afford to ignore cyber threats. An email can also contain malicious links and attachments that install malware and ransomware. It comes in the form of a simple TXT record in the DNS records with the list of email addresses that have permission to send messages from your domain.

Phishing 195
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B2B Email Marketing: 7 Best Practices to implement in 2020

PureB2B

Can you imagine the future without email? The first is that email marketing is the default form of permission marketing. Seth Godin defines “permission marketing” as “the privilege (not the right) of delivering anticipated, personal, and relevant messages to people who actually want to get them”. That’s rather hard to picture.

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8 Tips to Improve Your Email Marketing Deliverability

Circle Studio

But without giving proper attention to deliverability, sometimes even relevant, permission-based emails can get filtered out of subscribers’ inboxes. Here are 8 tips that can help you improve your email marketing deliverability. Furthermore, failure to purge your list of invalid addresses can land you in a spam trap.

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The Ultimate Guide to Buying Opt-In Email Lists

Digital B2B Marketing

When you send marketing emails to a purchased list, it doesn’t matter how the list was created, you are spamming. When you buy an “opt-in” list, at best you are buying a list of email addresses that opted in to receive emails from some media company, newsletter vendor, event organizer, or similar. Just Say No.

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My Simple Secret for Maintaining a Healthy Database

Adobe Experience Cloud Blog

Traditional database maintenance usually involves some combination of list vendors, professional database cleansing services, email scraping, and good old-fashioned personal outreach. But just because it never goes away doesn’t mean it can be swept under the rug. There’s no perfect process. I have a far better solution.