If you’re marketing on ‘Email Island,’ don’t get yourself voted off
Martech
FEBRUARY 23, 2024
Contestants watch each other’s every move, trying to identify a weakness they can exploit. Reported spam rates (i.e., the number of times readers report your emails as spam) is one of the factors put forth by Google and Yahoo. Spam, in this case, is in the eye of the beholder. Talk about an inside job. It helps no one.
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