Vision6

JANUARY 16, 2022

GDPR, CCPA, Spam Acts; what does it all mean and how does it affect you? It’s important for all businesses to be informed about the changing laws around email compliance and security so they can avoid breaking them. All this talk of laws and regulations can sound overwhelming right? How to comply: Get permissions.

SMS 98

SMS CAN-SPAM Privacy Opt-out 98

The Point

FEBRUARY 27, 2018

Following on the heels of CAN-SPAM (US) and CASL (Canada), the General Data Protection Regulation (GDPR) is the latest in a series of government regulations that promises to have a major impact on the way B2B marketers conduct business. The penalties for non-compliance with GDPR can be severe. Set Up a Subscription Center.

Privacy Policies 231

Privacy Policies Marketing Automation Services B2B Marketing Marketing Management 231

Martech

OCTOBER 30, 2023

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. there are a lot of obstacles that can get between you and your intended recipients. This can be executed as a “welcome” email.

Email Marketing 111

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 111

Litmus

MARCH 8, 2021

The European Union’s privacy law, General Data Protection Regulation (GDPR), went into effect on May 25th, 2018. Never bundle consent with your terms and conditions, privacy notices, or any of your services (unless email consent is necessary to complete that service). At the time, many wondered what GDPR means for email marketers.

Opt-in 136

Opt-in Terms and Conditions Opt-out CAN-SPAM 136

Only B2B

FEBRUARY 11, 2021

We can strengthen our ‘quality data’ by introducing The General Data Protection Regulation (GDPR) compliance. Increased Productivity Reduced Spam Improved Customer Perception Better Customer Relationships Improved Data Quality. The General Data Protection Regulation (GDPR) is the European Union privacy law on protection of data.

Privacy 118

Privacy Opt-in CAN-SPAM Opinions 118

Vision6

MAY 2, 2023

The second law relates to Australia’s privacy laws and it’s crucial for any business engaging in marketing a product or service especially now with our online landscape. The Privacy Act 1988 regulates how businesses collect, use and disclose personal information. No brainer right? What are the rules for SMS marketing in Australia?

SMS 52

SMS CAN-SPAM Opt-out Opt-in 52

Navigate the Channel

JANUARY 3, 2024

These errors can sabotage your efforts, waste resources and damage your brand’s reputation. Tools like email verification can help you maintain a healthy list. Both the subject line and the body of an email can be personalized at different levels depending on the number of personal attributes inserted in the message.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

ANNUITAS

DECEMBER 4, 2013

The difference between the United States CAN-SPAM Law and CASL boils down to permission. Blog Anti-spam law B2B Marketing CASL email and privacy compliance opt-in permission'

B2B Marketing 100

B2B Marketing Opt-in CAN-SPAM Privacy 100

Marketing Graham

OCTOBER 20, 2020

Their full titles are the ‘ General Data Protection Regulation ‘ and the ‘Privacy & Electronic Communication Regulation’ GDPR governs how you store a person’s data, PECR governs how you contact them electronically. Therefore you will need permission before you email them. That’s governed by PECR.

Email Marketing 98

Email Marketing B2B Marketing Opt-out Opt-in 98

Martech

FEBRUARY 4, 2022

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. there are a lot of obstacles that can get between you and your intended recipients. This can be executed as a “welcome” email.

Deliverability 111

Deliverability Work Management Marketing Management Marketing AI 111

Blue Flame Thinking

SEPTEMBER 25, 2023

Planning Your Email Marketing Campaign If you haven’t started email marketing yet, you can crawl, but running an email marathon should be your goal. The below questions can help you identify the right place to start. An email marketing expert can help optimize each part of your funnel. Are We Ready to Improve/Add Email?

Enterprise Management 52

Enterprise Management Email Marketing Practices Work Management 52

Litmus

AUGUST 2, 2021

Privacy & trust. You can access the full recording at any time and read the Q&A below. While we don’t know the exact rules and regulations in countries like Italy, see if you can contextualize where your subscribers are in their journey with your brand. Where can we get more information on applying BIMI to our emails?

Webinar Metrics 106

Webinar Metrics Privacy Protection Trends Privacy 106

Litmus

OCTOBER 5, 2018

Chronically inactive subscribers aren’t of any value to your campaigns and some of these addresses are at risk of being converted into dead address spam traps. Strong anti-spam laws don’t diminish email ROI for legitimate senders.”. Learn more about anti-spam regulations and email marketing ROI. Brands in the U.S. Tweet this ?.

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CAN-SPAM Privacy Opt-out ROI 62

PureB2B

MAY 30, 2022

It is a new piece of European Union legislation meant to protect the privacy of personal data and give EU data subjects more control over their own personal information. GDPR is a massive law—to the point where giving a meaningful overview can be daunting. In other words, you can’t spam prospects with emails they don’t want.

Opt-out 62

Opt-out Opt-in Ideal Customer Profiles Trade Show 62

ANNUITAS

JUNE 19, 2014

Take a look at some of the outstanding questions from the webinar about spam traps and the answers to help you take control of your deliverability challenges. Q: What are Spam Traps? A: Spam traps are real email addresses that are used to identify and track (test validity) of the emailers. It impacts revenue.

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Deliverability Ideal Customer Profiles Opt-in CAN-SPAM 100

ANNUITAS

AUGUST 14, 2014

Sending to a large amount of hard bounces, receiving a lot of complaints, hitting spam traps, and getting on a blacklist can all affect your reputation in a negative way. It’s very hard to turn around a tarnished reputation – do everything you can to keep it in excellent condition from the start.

CAN-SPAM 100

CAN-SPAM Deliverability Opt-in Domain 100

ANNUITAS

MAY 29, 2014

The Canadian Anti-Spam Law (CASL) takes effect in just over a month (July 1, 2014) and B2B marketers need to be ready. The major difference between CAN-SPAM and CASL is explicit opt-in. CAN-SPAM is more of an opt-out law, where CASL is an opt-in law with express consent. Send us an email if you need assistance.

B2B Marketing 100

B2B Marketing Opt-in Opt-out SMS 100

Hubspot

MAY 10, 2022

Text and live chat can be fantastic mediums for staying top-of-mind for your prospects, which is leading to the evolution of business conversations. Otherwise, you risk violating privacy laws and also contacting a customer on a medium they don’t expect to be contacted on. Does text messaging for sales violate privacy laws?

Conversion Rate 68

Conversion Rate Conversion Opt-out Opt-in 68

PureB2B

MAY 30, 2022

Can we still purchase B2B data? Even under the GDPR you can still reach out to prospects using outbound tactics like cold emails and cold calls. The EU General Data Protection Regulation (GDPR) protects the privacy and personal data of EU citizens. B2B Email Marketing Regulations: CAN-SPAM vs. CASL vs. the GDPR.

B2B 62

B2B CAN-SPAM Opt-out Opt-in 62

Vision6

MAY 1, 2023

Are you looking for a reliable yet efficient way to effectively communicate with your customers without bombarding them with unwanted spam or promotional messages? From order and appointment confirmations to on-demand customer support and payment reminders, they can be integral to any suitable communication strategy.

SMS 52

SMS Work Management CAN-SPAM Marketing Management 52

Liveintent

MARCH 21, 2018

This data is often a mix culled from their own CRM databases and from third parties, which can offer such insights as a person’s browsing behavior and location. Not having permission to send emails. One more repercussion: You could be fined for violating the CAN-SPAM Act, which sets the rules for commercial email.

Email Marketing 91

Email Marketing Work Management Marketing Management Advertising Agencies 91

PureB2B

MAY 30, 2022

Can we still purchase B2B data? Even under the GDPR you can still reach out to prospects using outbound tactics like cold emails and cold calls. The EU General Data Protection Regulation (GDPR) protects the privacy and personal data of EU citizens. Is cold outreach still a viable sales strategy and how does GDPR affect B2B?

B2B 62

B2B CAN-SPAM Opt-out Opt-in 62

Adobe Experience Cloud Blog

MARCH 16, 2018

Nearly three out of every four marketers don’t fully understand the GDPR privacy laws they’ll be tasked to operate within, while one in four organizations say they’re still in initial planning stages. Without automation infrastructure in place, companies can end up with disorganized data that leads to costly fines.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Enterprise Management 134

Sprout Social

JUNE 23, 2020

Dealing with a hacked Twitter account can be frustrating. While oftentimes it’s clear that your account’s been hacked, sometimes suspicious activity can fly under the radar. By moving swiftly on activity notifications, you can resolve your hacked Twitter account before the situation spirals beyond your control.

Twitter 144

Twitter Dwell Lock-In Privacy 144

Adobe Experience Cloud Blog

NOVEMBER 20, 2018

Are we using technology to automate processes that can free up time for our marketers to be able to think more strategically and holistically? The Resurgence of “Permission Marketing”. Though almost 20 years since its publication, Seth Godin’s book Permission Marketing rings as true today as ever.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Trends 134

Digital B2B Marketing

MAY 12, 2014

It doesn’t matter if the email address was collected legally, or even if the privacy policy connected to a form they filled out saying their information would be freely shared with anyone who asked for it. When you send marketing emails to a purchased list, it doesn’t matter how the list was created, you are spamming.

Opt-in 100

Opt-in Buy Privacy Policies Opt-out 100

Martech Advisor

SEPTEMBER 25, 2019

Consumer engagement with email campaigns is increasing because of shifting marketing strategies influenced by privacy regulations, according to Acoustic's Marketing Benchmark Report. Marketers across verticals can drive improved results in both email and mobile marketing performance in the coming years by keeping the following trends in mind.

Advertising Benchmark 84

Advertising Benchmark Mobile Marketing Email Marketing Trends 84

Convince & Convert

JULY 24, 2015

Whether you’re meeting each of these needs can be gauged by measuring common email activities: opens, clicks, conversions, and forwards. At the lowest level, subscribers need marketers to respect their permission grant. You can measure how respectful your emails are by looking at opens, as well as spam complaints.

Top of Funnel 143

Top of Funnel Fulfillment Click Rate Opt-in 143

Litmus

MAY 26, 2021

Trying to stand out in the crowd can be overwhelming. So you can see what’s working and optimize your email program. Customer actions, such as abandoned carts, page views, and contact engagement can show us exactly what the customer is looking for. Make buttons and links big enough so that readers can tap on them easily.

Brand Identity 115

Brand Identity Branding Trigger Marketing Mobile Marketing 115

Litmus

FEBRUARY 14, 2020

In this episode of Delivering, host Jason Rodriguez digs into how Gmail classifies messages as spam before looking at a potentially disruptive new email service and the state of email surveys in 2020. In fact, the title of the article is Prevent mail to Gmail users from being blocked or sent to spam. Episode Transcript. Catchy, right?

CAN-SPAM 77

CAN-SPAM Deliverability Guidelines Email Campaigns 77

DivvyHQ

MAY 19, 2019

Among all the marketing trends batted around in 2019, SMS marketing is one of those go-to channels that can truly help you grow your business. Indeed, if done correctly and legally, SMS marketing can be a great way to reach customers directly, build brand resonance, and collect valuable feedback. SMS response rate is 45 percent.

SMS 67

SMS Relevance Campaigns Tips 67

Sprout Social

MAY 4, 2023

In this article, we’ll explain ways in which LinkedIn Groups can benefit brands. By asking questions and sharing expertise, members can build deeper relationships with each other. Or, you can enter a specific group name, an industry, a company name or consumer group. Table of contents: What are LinkedIn Groups?

Linkedin 127

Linkedin Work Management Rules Marketing Management 127

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. How to privacy-proof your email program.

Privacy 104

Privacy Opt-out Contingency Planning Opt-in 104

Optinmonster

MARCH 31, 2021

Failing to do so can result in heavy fines which, in some cases, is enough to put you out of business altogether. These are then used to gather data about your online activity, which companies can use for their marketing purposes. This can be a devastating blow to any business and enough to force many companies to close their doors.

Marketing Analytics Tools 80

Marketing Analytics Tools Best Practices Opt-out Adsense 80

Schubert B2B

JUNE 11, 2018

There’s a reason why you’ve been getting so many emails about changes to companies’ privacy policies or asking you to confirm your email subscription. Protect your data with data backups, preventative monitoring, web/spam filters, encryption and employee awareness training. And I’m willing to bet you had a similar experience. .

B2B Marketing 59

B2B Marketing Privacy Policies B2B Training 59

Litmus

JANUARY 24, 2020

In this episode of Delivering, host Jason Rodriguez interviews his wife, Valerie, about all things email in an attempt to better understand how the average subscriber thinks about email marketing, design, interactivity, privacy, and more. Usually not from real big brands that I can think of. You can interact with it, right.

CAN-SPAM 66

CAN-SPAM Email Marketing VALS Privacy 66

Adobe Experience Cloud Blog

MARCH 4, 2014

That said, ePrivacy laws – especially if you’re marketing across multiple countries, each with varying legislative requirements – can be a challenge to keep straight. If you find yourself saying “ We can’t tell them what we do with data; they’d run a mile !”, DUNCAN: It depends.

Privacy Policies 48

Privacy Policies Opt-out Privacy Opt-in 48