What Are Paid, Owned, and Earned Media, and Which One Drives More ROI?
Marketing Insider Group
APRIL 12, 2021
You can do this with: Paid search on Google or other search engines. It certainly can with the right strategy. It’s important to note though, that paid media can only deliver ROI when the ad is running. Often, leads from paid channels aren’t quality leads; expect to get lots of spam, especially from paid search.
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