Remove CAN-SPAM Remove Opt-out Remove Privacy Policy Remove Terms and Conditions
article thumbnail

What is CAN-SPAM?

ClearVoice

What is CAN-SPAM? If your business uses email marketing, the CAN-SPAM Act allows those receiving your messages to opt out. EACH instance of non-compliance can cost up to $43,792. CAN-SPAM sounds like a catchy name for spam emails, and it is. How to avoid CAN-SPAM non-compliance.

article thumbnail

Five Ways to Improve Email Deliverability: Reaching More Inboxes

Webbiquity

When you launch an email marketing campaign , you can look back on all the hard work that you’ve put into crafting each email message and smile. But what if those emails never see the light of day again, and end their lives in a spam filter or junk folder? Spam messages have a far higher chance of ending up in junk mail folders.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Artificial Intelligence Can Help Your Emails Reach The Inbox

SendX

In this sense, email deliverability is described as the relative amount of email landing in your audiences’ inbox compared to those going straight to the spam folder. How AI Can Be Used to Help Emails Reach the Inbox Most Business to Customer (B2C) marketers use email marketing to connect leads and reach clients.

Email 195
article thumbnail

What Is CAN-SPAM? [FAQs]

Hubspot

CAN-SPAM ( C ontrolling the A ssault of N on- S olicited P ornography A nd M arketing) is an act that was passed in 2003. The Bureau of Consumer Protection notes that CAN-SPAM doesn''t just apply to bulk email. "It First, what are the penalties for non-compliance with the CAN-SPAM Act? well, you do the math.

article thumbnail

How to Send Bulk Emails Without Spamming (A Step by Step Guide)

SendX

Sending bulk emails and trying to get them into inboxes can feel like this: Trying to hit that inbox You go through the process of crafting a beautiful email, signing them off with ‘Love, Jason’ and then finding that your emails are crash landing into the recipient's spam box. sad music cue. sad music cue. cheerful music cue.

Spam 221
article thumbnail

What are No-Reply Email Addresses and Why You Should Stop Using Them

SendX

While these are helpful for the marketer — who wants to avoid a crammed inbox — they can harm your email marketing efforts and your general brand image at large. However, no-reply emails can be harmful to your business for a variety of reasons. No-reply emails make your unsubscribes hurt more in terms of spam, too.

Email 369
article thumbnail

100% Inbox Deliverability: Truth & Proven Tips (Works on Cold List Too)

SendX

It can be any tab - promotional, updates, or even primary but no email will crash land into the spam folder. So they invest heavily in blocking any email that might fit their category of being spam. What might be spam for you, might not be spam for me. Because these spam filter algorithms are not perfect.

article thumbnail

7 Ways To Improve Email Deliverability (With One Ingenious Tip)

SendX

They don’t work on subject lines, CTAs, fancy templates unless they are sure that whatever they send will actually land into subscribers’ inbox and not into spam boxes. Inactive subscribers generally don’t remember signing up for your emails and thus tend to mark emails as spam whenever a forgetful subscription catches their eye.

article thumbnail

6 Surefire Strategies to Improve Your Bulk Email Campaign Performance

SendX

Yet email marketing, which can be rightfully considered to be the first form of online marketing, is still a dominant marketing channel. This is because it can provide a high return on investment. If you have been planning to run a bulk email marketing campaign, here are some strategies that can help you get the maximum ROI out of it.

article thumbnail

Why AI is Not Taking Over Content Marketing

Marketing Insider Group

AI and content marketing — if you’ve logged into Twitter in the past year, you know it’s all the digital marketing world can talk about. Yes, artificial intelligence is here to stay, and there are definitely ways it can be used to make your content strategy better. I allow my sarcasm to take a little walk : But seriously folks!

article thumbnail

How Email Deliverability Affects Your Business

Marketing Insider Group

People only have so much to give, and if your emails don’t have immediate appeal, you can kiss your click-through dreams goodbye. If your emails never reach the inbox and go to spam instead, you never even get the chance to show off your witty subject lines. Attention is a limited resource.

article thumbnail

Email Deliverability Terms You Need to Know [Cheat Sheets]

Litmus

But if your email never hits the inbox, all that hard work can be for nothing. While email deliverability can be a bit of a mystery, understanding some of the more technical terms that play into it can make it a little less daunting. Domain names can represent a whole bunch of different IP addresses. Subscriber behavior.

article thumbnail

5 Best Tools to Test & Improve Your Email Deliverability

SendX

There can be many ways to avoid such a catastrophe. There are four main aspects to watch for: Reputation : Fewer complaints, no spam traps, no blacklists, few hard and soft bounces help you build a strong reputation. These are just four factors but as you can see, a lot goes behind the scenes in each of the areas.

article thumbnail

The Definitive Guide to Email Deliverability

SendX

Are my emails landing in spam box? Mailbox providers analyze various aspects of an email sender and message content to prevent users from spam and malicious content. You don't have to be a spammer to get your emails land in spam. What is SPAM? Okay, the funny thing is there is no consensus on what construes as a SPAM.

article thumbnail

Make It to the Inbox With Litmus Spam Testing

Litmus

While email deliverability can feel like a bit of a mystery at times, you don’t have to cross your fingers and hope that your messages end up where you intend. With Litmus Spam Testing , you can identify and fix issues that might otherwise land your emails in spam—long before you hit send. What is Litmus Spam Testing?

Spam 90
article thumbnail

Email Deliverability | Why Does It Matter?

Predictive Response

of all emails either go to spam or remain undelivered. Email deliverability can seem complicated, but I’m here to help make it a tad easier. Keep in mind that it is possible to have good email delivery where the email lands in the person’s inbox but poor deliverability in that your emails land in Spam folder. Email Delivery.

article thumbnail

Email Subject Line Spam Words to Avoid in Your Next Campaign

Zoominfo

There are certain words you don’t, can’t, shouldn’t, and mustn’t use within your email subject line if you want to pique people’s interest while avoiding spam blockers. There are so many spam trigger words, someone could write a nice thick book about them. Emojis – Emojis and symbols ($$$) are major spam triggers.

Spam 264
article thumbnail

8 Tips to Reduce the Email Bounce Rate

SendX

The quality and relevancy of your email content determine how servers will perceive your message and whether it will end up in spam. Avoid spamming your emails with links and multiple CTAs. When using free sender domains, such as Gmail or Yahoo, your emails may end up in spam. Above all, keep it personalized and interactive.

Email 195
article thumbnail

The Advantages and Disadvantages of Hosting Your Email

SendX

Control Spam and Viruses. You’ll be lucky to pass the spam filter on their email clients. Since you choose the hosting solution, you can even mandate where your email data physically resides. For example, you can opt for hundreds of webmail applications or choose the spam filters you want to put in place.

Email 195
article thumbnail

Should I Use a Separate Domain for Marketing Emails?

The Point

The most common business case for using a separate email domain is that doing so can help protect a company’s main Web domain (companyname.com) from spam complaints, and thus minimize the chance of that same domain being blacklisted. The set-up process for a new domain can be complicated and time-consuming. Click To Tweet.

Domain 173
article thumbnail

What Is Domain Authority and Why Is It Important?

Marketing Insider Group

Domain authority measures the quality and quantity of backlinks to a specific website, making it easier to understand how you can drive more organic traffic. Including quality backlinks can help avoid significant changes in your score, but doesn’t rule out fluctuations since competitor backlinks can’t be controlled. Spam Score.

Domain 337
article thumbnail

Is Your Email Marketing CAN-SPAM Compliant? 7 Common Mistakes People Make

Hubspot

Some may think it''s just a canned food product, but marketers know it''s the law we adhere to when sending emails. And the stakes are high -- you can be fined $16,000 per email if you are caught breaking it. To help you avoid those confusing pitfalls, here are several ways you might actually be breaking CAN-SPAM without realizing it.

article thumbnail

12 Reasons Why Your Emails Go in the Spam Box (and How to Make Sure They Don’t)

Optinmonster

Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. Then, we’ll give you 6 concrete tips to make sure you can avoid your emails winding up in the spam folder. 12 Reasons Why Emails Go to Spam.

Spam 139
article thumbnail

How Marketers Can Avoid Those Dreaded Email Spam Traps

Hubspot

Well, if they hit a spam trap. There are different types of spam traps, varying levels of repercussions for hitting them, and some email marketers that are more likely to hit them based on the makeup of their contacts database. Here's what we learned about spam traps that we think email marketers should know. yeah, they might.

article thumbnail

Experts Share: Why Emails Go to Spam Instead of the Inbox

Litmus

But the reason behind why emails go to spam instead of the inbox is far more complicated than it seems. Dimiter Batmazian, Solution Architect, Deliverability Services at Salesforce Marketing Cloud says these are the most basic steps to ensuring your mail can be delivered without issues. Spam filters operate in many layers.

Spam 100
article thumbnail

LinkedIn Aims To Boost Engagement By Tapping Into AI With Their New ‘Collaborative Articles’

Rock Content

Contributors can gain more visibility, contacts, and recognition via the new Community Top Voice badge , which lasts for 60 days before you have to contribute again to regain the badge. Members can like and react, and ask to be added so that they too can contribute their thoughts, advice, and opinions. We can see their point.

article thumbnail

How to Fix Your Email Reputation

Litmus

Good news: you can fix your email reputation with these steps. How many recipients mark your emails as spam or otherwise complain about your emails. If your organization hit any ISP spam traps or is on any blocklists. Let’s take a closer look at factors that can negatively impact your email sending reputation.

Email 109
article thumbnail

Email Deliverability: What It Is and Why It Matters

Litmus

Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam – helping you refine your approach and get in front of key audiences. It can impact your branding, engagement rates, and ultimately, your ROI – which has much larger implications for your business. . Email volume.

article thumbnail

Why AI-Generated Content Marketing Can’t Fully Replace Humans

Marketing Insider Group

Can machines generate quality digital content that engages real human customers? That said, there are ways AI-generated content marketing can be used by companies to make their content strategies more informed and efficient. With only a small amount of input, the GPT tool can generate large volumes of sophisticated AI-generated text.

article thumbnail

The Easiest Way to Improve Email Deliverability

Spiralytics

You may even think it’s the most important factor in your strategy as it can persuade your audience to take action. 1 in every 6 emails ends up in spam folders or remains undelivered. Spam and spoofing are on the rise, and email hosting service providers are responding, so more emails are ending up in their recipients’ spam box.

article thumbnail

Make It to the Inbox—Not the Spam Folder—with Litmus Spam Testing

Litmus

Understanding what causes an email to land in the junk folder can be difficult. It’s not just about spam trigger words anymore. Spam filter algorithms change every day—and keeping up with deliverability best practices can be a daunting task. What is Litmus Spam Testing? With Spam Testing, you’ll ….

Spam 90
article thumbnail

What are Scam Bots, and How Do They Affect Businesses

Spiralytics

Have you ever noticed spam comments on social media platforms goods or offers that seem too good to be true? Scam bots can like, write, share, and post like how people act online, but they usually publish content that advertises freebies, discounts, offers, or adult content. Well, scam bots are responsible for these types of actions.

CAN-SPAM 136
article thumbnail

[AEMKT 201] Get Agile with Litmus: Webinar Recording + Q&A

Litmus

In this webinar, Jonathan Harrell (Customer Success Manager at Litmus) and I talked about agile marketing and shared five ways you can use Litmus to speed up your whole email workflow. We’re currently running into spam issues with Gmail. What tools are available to help identify these spam flags? Sorry to hear it!

CAN-SPAM 105
article thumbnail

Stay Out of the Junk Folder with Litmus: Webinar Recording + Q&A

Litmus

And they won’t, if we can help it. In this webinar, Grace Murray (Account Manager at Litmus) and I talked about why emails land in spam, how Litmus Spam Testing works, and how you can avoid the junk folder with Litmus. How often should I run a spam test? Can Litmus Support help me debug my deliverability issues?

Spam 88
article thumbnail

Foundations of Data Privacy in Email Marketing

Litmus

There are anti-spam and data privacy laws all email marketers should know and understand. These include: Controlling the Assault of Non-Solicited Pornography And Marketing ( CAN-SPAM ). Canada’s Anti-Spam Legislation ( CASL ). Lesson 3: Privacy-Proofing. Lesson 1: Laws That Affect Email Marketing.

Privacy 96
article thumbnail

What Is Domain Warming, and How Does It Affect Email Deliverability?

SmartBug Media

ESPs have taken measures to protect their users, which can sometimes look like identifying brand email content as spam. Have you ever checked your spam folder and noticed the number of emails from legitimate companies? And how can brands “warm up” their domains? They haven’t “warmed up” their domains. Why is it important?

article thumbnail

What Are the Essential Rules for SEO Copywriting?

Webbiquity

An SEO content writer is a trained professional/specialist who is well-versed in all aspects of SEO and how content can be crafted to achieve search engine rank. They also know both on-page and off-page SEO and can create articles and blog posts accordingly. A writer needs to produce content that can attract Google’s attention.

SEO 267
article thumbnail

Top 5 Priorities for Successful Email Marketing Programs

Litmus

Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam. It can impact your branding, engagement rates, and ultimately, your ROI —which has much larger implications for your business. Test spam filters. Email deliverability. Personalization.

Email 104
article thumbnail

Once More Around the Sun: The Year in Email

Goolara

Of course, judging by the content of these emails and the number of typos in both, we can safely assume that these are spam anyway. The real crime is that about half of this company’s mailings go straight to the Spam folder in Gmail. Even after I’ve identified them as not being spam. Cliquer sur le lien! They are not.

Email 59
article thumbnail

Infographic – The Next Wave of Data Privacy Regulation

The Point

Fortunately, there are basic steps that every marketing organization, Website manager, and marketing operations team can take to minimize exposure.

Privacy 130