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Don’t Let Email Validation Software Throw the Baby Out with Bathwater

DealSignal

If you’re actively trying to grow your email list or ramp up email marketing campaigns, you’ve probably become familiar with email validation software vendors, such as Zerobounce or DeBounce. We tested out a few email validation software vendors and have shared the results with you here. How Does DealSignal Do It?

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Watch for inflated email open rates now that iOS 15 is out

Martech

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. So if you can cut them out of your data you’ll be left with a truer open rate. What’s the change? ” Why we care.

Open Rate 112
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How B2B Data can Help you Survive 2020 and Thrive in 2021

DealSignal

And as the pandemic continues to play out, sales and marketing leaders need to rely more heavily on complete, accurate contact data to understand and connect with their audiences. With the right data, you can seize control and reach your goals, despite the hurdles caused by the pandemic. Focus on your core buyers.

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5 Simple Steps for Building Your Owned Audience

DivvyHQ

Turns out, content marketing is much easier and more effective when you have an existing, owned audience that has already opted in (in some fashion) to hearing or learning from you. Because of this permission, you have more control over the engagement and can make regular deposits in their bank of trust.

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30 Sales Prospecting Email Templates Guaranteed to Start a Relationship

Hubspot

My theory is that someone applied some math to this whole prospecting sales funnel-y thing and realized that spam is actually a decent prospecting method. Prospects are ignoring emails, and clicking the spam button. They're voting angrily with their mouse. They're giving us the virtual dial tone or the virtual door in our face.

Template 101
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12 Guaranteed Ways to Annoy Your Email Recipients

Hubspot

Without a doubt, email marketing can be a powerful lever in your inbound marketing mix. It can help you nurture prospects, connect with existing customers, distribute your content, and yes, generates tons of coveted leads for your business. Perhaps you're just not making it possible for people to opt out in the first place.

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14 Eye-Opening Stats You Probably Didn't Know About Spam

Hubspot

You can run, but you can’t hide. Even with all the tools we have at our disposal to help us block out these annoying messages, you’ve probably seen spam from marketers weasel its way into your mailbox, your inbox, your news feed, or your phone. Valentine’s Day, here are 14 surprising statistics about spam.

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