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4 best practices to build a clean and engaged email database

Martech

A low-quality email database filled with inactive addresses, spam traps or people who never opted in can severely damage your email deliverability and sender reputation. On the other hand, if you do use this type of verification, it can be very helpful in giving you an ongoing x-ray of the health of your database.

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5 Basic Things Every B2B Marketer Needs to Do to Prepare for GDPR

The Point

Following on the heels of CAN-SPAM (US) and CASL (Canada), the General Data Protection Regulation (GDPR) is the latest in a series of government regulations that promises to have a major impact on the way B2B marketers conduct business. The penalties for non-compliance with GDPR can be severe. Create an Opt-In Process.

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The Ultimate Guide to Buying Opt-In Email Lists

Digital B2B Marketing

Are you looking to grow your B2B marketing database by buying an opt-in list? This is everything you need to know: If someone offers to sell you an opt-in email list, don’t even respond. You have the only list of people who have opted in to receive email from you. Just walk away. It’s that simple. They don’t!

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Email marketing strategy: A marketer’s guide

Martech

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. there are a lot of obstacles that can get between you and your intended recipients. This happens when your subscribers opt in through a sign-up form.

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Database Cleansing – Importance And GDPR Compliance

Only B2B

We can strengthen our ‘quality data’ by introducing The General Data Protection Regulation (GDPR) compliance. Increased Productivity Reduced Spam Improved Customer Perception Better Customer Relationships Improved Data Quality. The General Data Protection Regulation (GDPR) is the European Union privacy law on protection of data.

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MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Martech

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. there are a lot of obstacles that can get between you and your intended recipients. This happens when your subscribers Opt-in (In) through a sign-up form.

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How Does GDPR Affect B2B Data: The Ultimate Guide

PureB2B

Can we still purchase B2B data? Even under the GDPR you can still reach out to prospects using outbound tactics like cold emails and cold calls. The EU General Data Protection Regulation (GDPR) protects the privacy and personal data of EU citizens. Is cold outreach still a viable sales strategy and how does GDPR affect B2B?

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