Martech

FEBRUARY 4, 2022

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. there are a lot of obstacles that can get between you and your intended recipients. This can be executed as a “welcome” email.

Deliverability 110

Deliverability Work Management Marketing Management Marketing AI 110

eDataSource

JULY 30, 2019

Anti-Phishing Working Group Inc: APWG is the international coalition unifying the global response to cybercrime across industry, government and law-enforcement sectors and NGO communities. Canadian Anti-Spam Legislation - Canada's version of CAN-SPAM. DEFINITION. COI eliminates a large amount of deliverability issues.

Deliverability 65

Deliverability Work Management Marketing Management Allocation 65

Sharpspring

JUNE 10, 2020

Authenticating your mail helps receiving servers confirm that you are who you say you are and that your email is unlikely to be problematic (phishing, spoofing). If you’ve sent email through other platforms, be sure to export all previous hard bounces, unsubscribes, and spam complaints from that system! Utilize previous platform data.

Email Marketing 52

Email Marketing CAN-SPAM Phishing Paid Search Agency 52

Act-On

NOVEMBER 7, 2023

Or getting stuck in SPAM folders, never to fulfill their destiny? Soft bounces are often temporary, and senders can typically fix them. Click Rate: Number of clicks divided by number of emails delivered. Click-Through Rate (aka Click-to-Open Rate): Number of clicks divided by number of emails opened.

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187

Goolara

JANUARY 30, 2019

We’ll start the list with the one thing that doesn’t appear to be going away: the inactive unsubscribe link and CAN-SPAM violations. How much of this is the sender’s fault and how much is the fault of their ESP, I can’t say, but needless to say, all of their emails went straight to the spam folder. Even Alt Tags Can Be Wrong.

CAN-SPAM 49

CAN-SPAM SIC Phishing API 49

Martech

MARCH 4, 2024

Authentication of outgoing emails, limiting user-reported spam rates and providing simple unsubscribe are the focus of the new rules. The stated goal of the new rules is laudable: Combat spam, phishing and other malicious activities that undermine user trust in email. The price per email decreases with higher volumes.

Rules 113

Rules CAN-SPAM Phishing Work Management 113

Optinmonster

APRIL 11, 2024

Avoid Spam Trap Emails What Is Email Deliverability? Email deliverability rate refers to the percentage of your emails that are delivered AND make it through the email servers’ spam filters. They don’t have to check their spam or junk folders to see them. Learn more: Why Are My Emails Going to Spam?

Deliverability 104

Deliverability CAN-SPAM Work Management Domain 104

Litmus

JUNE 12, 2023

Email deliverability is the final push to ensure your hard work doesn’t end up in spam, and it’s a complex dance. Email deliverability gauges whether or not your email makes it into your subscribers’ primary, social, or promotional inboxes—and not the spam folder. While the words are frustratingly similar, the criteria are not.

Deliverability 68

Deliverability CAN-SPAM Opt-out Opt-in 68

SendX

SEPTEMBER 10, 2018

Are my emails landing in spam box? Mailbox providers analyze various aspects of an email sender and message content to prevent users from spam and malicious content. You don't have to be a spammer to get your emails land in spam. What is SPAM? Okay, the funny thing is there is no consensus on what construes as a SPAM.

Deliverability 158

Deliverability CAN-SPAM A/B testing Classified Ads 158

Belkins

SEPTEMBER 17, 2020

How hard can it be for a software development company to generate leads? Digital marketing alone can’t do much. You can’t just launch an SEO campaign and wait for leads come flocking to your sales funnel. However, it won’t be enough to keep your conversion rate stable. Some of them will click your ad.

Work Management 97

Work Management Marketing Management Software Top of Funnel 97

Delivra

SEPTEMBER 21, 2021

We know that protecting and improving your deliverability can feel overwhelming, especially with the constantly evolving technologies that surround email in general. The 9 things that can hurt your email deliverability (and how to avoid them). Improperly gathering subscribers. Using link shorteners or third-party links.

Deliverability 52

Deliverability Ad Frequency Domain Burn Rate 52

Albacross

JULY 3, 2019

Poor open rates, a higher number of unsubscribes, low click-through rates…looks like nothing is working out. Now is the right time to sit back and take a hard look at your email marketing efforts to figure out what’s wrong and how you can fix it. How you can fix it: Make sure you periodically verify your mailing list.

Email Marketing 59

Email Marketing CAN-SPAM Phishing Deliverability 59

Albacross

JULY 3, 2019

Poor open rates, a higher number of unsubscribes, low click-through rates…looks like nothing is working out. Now is the right time to sit back and take a hard look at your email marketing efforts to figure out what’s wrong and how you can fix it. How you can fix it: Make sure you periodically verify your mailing list.

Email Marketing 55

Email Marketing CAN-SPAM Phishing Deliverability 55

SendX

JANUARY 22, 2019

If you are reading this it is highly likely that a portion of your email traffic is landing in SPAM. You must be pondering - " why are my emails going to spam ", “ What did I do wrong in the last few weeks that caused my emails to land in SPAM? ”, “ Am I being too aggressive with my email marketing campaigns? ”

CAN-SPAM 262

CAN-SPAM Domain Deliverability Phishing 262

Martech Advisor

MARCH 16, 2020

Understandably, with the 2020 election just around the corner and so much at stake, political campaigns and nonprofits are concerned that Google’s spam filtering and message classification system are stacked against them. As a result, open rates are declining and so are donations. Extremely unlikely. Here’s why.

CAN-SPAM 52

CAN-SPAM Phishing Deliverability Open Rate 52