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Winning at Search: The Rising Importance of Having Diverse Content Types

Content Standard

Let’s take a look at where Google’s search capabilities are heading in the near, mid, and distant future after a flurry of activity in 2021 and how savvy SEO content strategists can continue winning in search as the most influential search engine’s algorithm evolves.

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Maximizing Your Reach: Integrating Email Marketing into Your Content Distribution Strategy

ClearVoice

You can’t overlook the value of email marketing when it comes to content distribution. The users can track their open rates, clicks, unsubscribes, etc. Instead of saying your content is short and actionable, mention that your email list can save time and effortlessly follow the tips. Keep it short.

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The Best Podcast Conversations of 2023 That Marketing Shouldn’t Miss

Engagio

As we continue into the new year, we wanted to highlight some of the most engaging marketing discussions on the Sunny Side Up Podcast from 2023. Whether you’re a seasoned marketing leader or at the beginning of your career, there’s something for everyone in our roundup of the best marketing podcast episodes of 2023.

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. You and I might love fishing, or arts and crafts, or photography, or yoga—for anything that we have a passion or an interest in, you can create siloed Discord communities. James Creech has a unique perspective on influencer marketing.

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7 best link-building services for SEO performance

Martech

A number of ethical, white-hat link-building strategies can be used to accomplish this, including broken link building, guest posting, and outreach campaigns to show people your incredible content. You’ll essentially have your own link-building CRM, which can save time on prospecting, emailing and chasing leads for link building.

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15 cutting-edge tools every B2B marketer should know

Martech

One new approach, from Propensity , applies the intent concept to Account Based Marketing, where intent data signals can be added to your target account records. Also works for editing podcasts, and includes screen recording, clip creation and transcription. Your reps can spend more time selling and less time writing.

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Ecommerce email marketing: 7 tried-and-true tactics to sell your online products in 2021

ConvertKit

You go to your email inbox, and are instantly bombarded by marketing offers, spam, and chain emails from distant relatives. You can even time these opt-in forms to pop up just before the reader leaves your website, which reduces the chance of disrupting the customer experience. Podcast sponsorships. Does this sound familiar?