The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists
The Point
DECEMBER 5, 2023
A client asks: “We recently purchased a list of email addresses from a reputable vendor for use in a campaign targeting competitive installations. There are also steps you can take to ensure that any risk is minimized. Do the new Google/Yahoo deliverability rules make using a third-party list too risky? Now, to recommendations.
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