Litmus

NOVEMBER 30, 2023

Email geeks, we see all the hard work you put into your email marketing campaigns. Once you have a great idea, there’s the copywriting, the design work, the coding, the endless back-and-forth editing, and then finally, the operational side of pulling lists or behavioral triggers and actually pressing, “Send.” It’s a lot of work.

Deliverability 108

Deliverability CAN-SPAM Opt-out Opt-in 108

Litmus

OCTOBER 21, 2022

But if your email never hits the inbox, all that hard work can be for nothing. While email deliverability can be a bit of a mystery, understanding some of the more technical terms that play into it can make it a little less daunting. Domain names can represent a whole bunch of different IP addresses.

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Deliverability CAN-SPAM Domain Data Hygiene 118

Martech

DECEMBER 6, 2023

The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. This will close loopholes that can be exploited by attackers, according to Google. What are the reported spam rates for bulk email senders? Spam is a significant problem.

Rules 132

Rules Google Marketing Automation Services CAN-SPAM 132

Martech

MARCH 6, 2024

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. With a tight threshold of 0.3%, even one spam mark in 300 emails can raise flags. The old “shotgun” approach to cold emailing won’t work anymore. Lower volumes = safer results.

Outreach 108

Outreach Effectiveness CAN-SPAM Domain 108

Martech

OCTOBER 30, 2023

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. there are a lot of obstacles that can get between you and your intended recipients. This can be executed as a “welcome” email.

Email Marketing 114

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 114

Trade Press Services Newsletter

MARCH 2, 2023

The same approach to spring cleaning your home also works for your marketing efforts. Technical issues like slow load time or broken links can cause a poor user experience and may even contribute to the loss of business. This simple task will ensure your hard work is protected if faced with a computer crash.

B2B 130

B2B CAN-SPAM Press Click Rate 130

SendX

MARCH 3, 2021

While these are helpful for the marketer — who wants to avoid a crammed inbox — they can harm your email marketing efforts and your general brand image at large. If you attempt to reply to an email message from one of these addresses, you’ll receive an email stating that your mail was not delivered.

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Autoresponders CAN-SPAM Customer Satisfaction Deliverability 298

Litmus

AUGUST 22, 2022

List-unsubscribe is a native unsubscribe option offered by popular inbox providers like iOS Mail, Gmail, Yahoo Mail, and Outlook.com to make it easy for users to unsubscribe from unwanted emails. Because it gives subscribers an alternative to designating your email as “spam,” list-unsubscribe also provides a benefit to email marketers.

Email Marketing 108

Email Marketing CAN-SPAM Paid Search Agency Landing Pages 108

DealSignal

MAY 15, 2023

Although these technologies work in a pinch, there are significant challenges you’ll face if you rely on them for accurate B2B email verification—which can cost you getting in touch with high-intent, in-market prospects. With all of this being said, we’re not saying that email validation software doesn’t work.

Work Management 98

Work Management Marketing Management Validation Software 98

Adobe Experience Cloud Blog

JULY 26, 2016

Unfortunately, I don’t really need to introduce the idea of spam to you. No, not the (beloved by some) canned meat product, but the clutter of unwanted, unsolicited, and unnecessary emails that pretty much anyone with an email address has experienced. How CAN-SPAM Works, and What it Requires.

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CAN-SPAM Opt-out Opt-in Privacy 48

Heinz Marketing

JULY 9, 2023

I’ve already covered one email optimization workhorse in a previous App of the Week post, Mail-Tester.com , but there are a few more, MX Toolbox and Google Postmaster , that should make up any Marketing Operations professional’s arsenal. MX Toolbox does have some paid features – and you can learn more about their packages here.

Optimization 76

Optimization Tools Deliverability CAN-SPAM 76

Zoominfo

MAY 19, 2020

What is spam? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. Try it Now But is Spam Legal? What is a cold email?

CAN-SPAM 182

CAN-SPAM Opt-out Opt-in Marketing Automation Services 182

Litmus

MAY 20, 2022

In fact, all that hard work is for nothing if an email never makes its way to the intended recipient. But the reason behind why emails go to spam instead of the inbox is far more complicated than it seems. Confirm that subscribers you intend to mail are opted-in and that you’ve got the right permissions in place.

Marketing AI 95

Marketing AI CAN-SPAM Deliverability Webinar Metrics 95

Zoominfo

DECEMBER 12, 2019

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. Keep reading to learn all about spam traps and how to avoid them!

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Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

SocialPilot

JANUARY 29, 2024

However, there are several misconceptions about how this goldmine can be leveraged. Those who know how to email an influencer can easily embrace the power of genuine connections. But you can turn this over to more than 30% with effective and genuine personalization. And it can also make you bankrupt if you are not careful.

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Examples Marketing Proposals Outreach CAN-SPAM 93

Martech

FEBRUARY 20, 2024

But even though my mistake didn’t end up in your inbox, it’s still a learning opportunity with takeaways that can help you spot potential errors long before they go out into the world. In email, a mistake can seem like the end of the world because so many people can see where we messed up. Why direct mail?

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Email Marketing Planning Work Management Paid Search Agency 117

Optinmonster

DECEMBER 22, 2020

Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. Then, we’ll give you 6 concrete tips to make sure you can avoid your emails winding up in the spam folder. 12 Reasons Why Emails Go to Spam.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Ontraport

MARCH 1, 2021

You want your emails to land in the inbox, but there are SO many spammers out there — nearly 55% of all email is spam! — and the inbox providers (Google, Yahoo, Microsoft, etc) too often throw out your “good” mail with the bad. So, what can you do? That’s why, for example, affiliate marketing can be so challenging.

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Deliverability CAN-SPAM Domain Enterprise Management 105

Heinz Marketing

JUNE 27, 2023

Sometimes even in the dreaded spam folder. Add on a tough market and tight marketing budgets – we needed to ensure that our email marketing channel was working for us. Our technology settings looked good— I checked Mail-Tester , MX Toolbox , and Email on Acid. out of 10 in Mail-Tester. I was feeling like a fraud.

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Deliverability Email Marketing Optimization Work Management 94

Webbiquity

SEPTEMBER 28, 2022

Generic “spray and pray” messages are, usually, quickly deleted (and possibly sent to spam). Detailed personalization is possible only when you can collect as much data as possible from your available resources. These lists help the brands group recipients by important attributes (age, location, work role, preferences, etc.).

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Email Marketing Personalization Psychographics Marketing & Strategy 336

Litmus

JULY 15, 2022

While email deliverability can feel like a bit of a mystery at times, you don’t have to cross your fingers and hope that your messages end up where you intend. With Litmus Spam Testing , you can identify and fix issues that might otherwise land your emails in spam—long before you hit send. What is Litmus Spam Testing?

CAN-SPAM 86

CAN-SPAM Deliverability Phishing Domain 86

DiscoverOrg

OCTOBER 4, 2016

One glance at your inbox – personal or work – probably confirms what you secretly don’t want to admit: Email marketing is dead. It goes without saying that spammers loved this strategy, hopping from one IP to the next to outwit spam filters. DKIM : Domain Keys Identified Mail. Finally, there’s the issue of mail merge.

Deliverability 259

Deliverability Domain Click Rate CAN-SPAM 259

Optinmonster

DECEMBER 18, 2023

In this post, we’re sharing some of the best SMTP providers so you can pick the right one for your site. SMTP Integration With WordPress With WP Mail SMTP 9 Best SMTP Providers What Is SMTP? Your notifications will also be less likely to end up in customers’ spam folders. What Is SMTP?

Marketing Automation Services 71

Marketing Automation Services Enterprise Management Work Management Marketing Management 71

Biznology

MARCH 21, 2022

Perhaps a hundred were actual work or personal emails. Come ons from retailers I had made a purchase from, mailing lists no longer relevant to me, and so on.) And the rest were good old-fashioned spam. Does he really think it’s OK for him to have put me on his new motel’s mailing list?).

Transparency 163

Transparency Trust Marketing Privacy Terms and Conditions 163

Martech

DECEMBER 19, 2023

It is going after inactive personal Google accounts (not work or school accounts). That makes them vulnerable to being hacked and used for identity theft and sending spam and malicious emails. It’s also about the worst thing you can do to manage email inactivity. Or, maybe they would hit the spam button.

Marketing & Strategy 110

Marketing & Strategy Opt-out CAN-SPAM Work Management 110

Litmus

AUGUST 29, 2022

Good news: you can fix your email reputation with these steps. How many recipients mark your emails as spam or otherwise complain about your emails. If your organization hit any ISP spam traps or is on any blocklists. Let’s take a closer look at factors that can negatively impact your email sending reputation.

CAN-SPAM 104

CAN-SPAM Deliverability Domain Lead Scoring 104

Heinz Marketing

SEPTEMBER 17, 2023

We also talked about some tools that will help – Mail-Tester and MX Toolbox and Google Postmaster. It allows users to preview how their emails will appear in 100+ different email clients (such as Gmail, Outlook, Apple Mail, etc.), Spam and Deliverability Testing. Spam and Deliverability Testing. URL Validation.

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Deliverability CAN-SPAM Email Marketing Validation 67

Martech

NOVEMBER 27, 2023

If you can answer that question “Yes!” You can stop reading here. The answer to this question has a direct impact beyond your email strategy — and could impact everything from sales enablement technologies to advertising platforms, direct mail, ABM, and beyond. ” with 100% confidence, congratulations!

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Marketing Automation Services Terms and Conditions Advertising Agencies CRM 104

Litmus

OCTOBER 1, 2021

You work hard to craft the right message and perfect design for your email campaigns. Understanding what causes an email to land in the junk folder can be difficult. It’s not just about spam trigger words anymore. It’s not just about spam trigger words anymore. What is Litmus Spam Testing? Authentication.

CAN-SPAM 86

CAN-SPAM Deliverability Domain Ad Exchange 86

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. A link isn’t working? These email mistakes are just skimming the surface of all the potential mishaps that can happen.

Deliverability 102

Deliverability CAN-SPAM Privacy Protection Churn Rate 102

PureB2B

MAY 30, 2022

E-Mail deliverability means – which emails do make it to the subscriber’s inbox. Often the Email deliverability failure is when an Email went to the Spam folder or was blocked by the ISP. We are not talking about Emails which end up in the Spam folder – at least they are delivered. 6 – Avoid Spam Traps.

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Deliverability Allocation CAN-SPAM Domain 62

Goolara

FEBRUARY 14, 2023

One way you could solve the problem would be to add the following line in the head information: <meta name="x-apple-disable-message-reformatting" /> This probably still works, but the lesson here is that whenever Apple rolls out a new version of their operation system you should retest your email templates. Cliquer sur le lien!

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Phishing CAN-SPAM SMS Template 59

Litmus

SEPTEMBER 27, 2021

Using spam filter testing. You need to understand what works and what doesn’t. How to avoid blocklists and spam. Having bad email addresses on your list results in high hard bounce rates, which can get you flagged as a spammer by inbox providers. Spam filter testing. of brands do spam filter testing.

Deliverability 106

Deliverability Burn Rate Peer-to-peer CAN-SPAM 106

Optinmonster

DECEMBER 28, 2023

By the end of this blog, you’ll have a better idea of which platform works best for you to grow your brand. Like email, you can use social media to reach your target audience. billion users iCloud Mail: 850 million users Microsoft Outlook: 400 million users Yahoo!: But they also have their pros and cons. This is a 138.2%

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Social Media Email Marketing Social Marketing Marketing Budget 111

Martech

NOVEMBER 14, 2023

At this time of year, we’re all crazy, working on campaigns, tightening our final strategy and getting ready to run the last big race. We all shared advice about what to do, what worked, what didn’t and how to use it better. Companies are prioritizing anything they can do to get closer to their customers and get insights from data.

Planning 127

Planning Marketing AI Enterprise Management Work Management 127

Litmus

AUGUST 3, 2021

Have you heard of a not-so-little thing called Mail Privacy Protection ? When Apple Mail users opt in to that, it prevents email senders from seeing who opens, time of open, geolocation data, and the specific device used. Get a personalized breakdown of your Apple Mail audience. And it goes live as early as next month.

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Privacy Protection Privacy Open Rate Deliverability 107

The Point

MARCH 7, 2019

Recently I was interviewed by the folks at Demand Gen Report as part of an article on current trends in email marketing , an article that you can read online here. Direct mail? HS) As a demand generation agency , we’ve designed and produced more direct mail in the last two years than in the previous five. What’s working?

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Deliverability Account Based Marketing ABM Demand Generation Agencies 150