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What is CAN-SPAM?

ClearVoice

What is CAN-SPAM? If your business uses email marketing, the CAN-SPAM Act allows those receiving your messages to opt out. EACH instance of non-compliance can cost up to $43,792. CAN-SPAM sounds like a catchy name for spam emails, and it is.

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Better built than bought – how to build your email marketing list

Biznology

Buying an email list may seem like a great short-cut for growing your email marketing reach, but the chances of doing so successfully are small, and the potential damage is not. With that kind of effectiveness it’s no wonder that as marketers confront the typically slow pace of organic list growth, purchasing a list looks extremely attractive. But purchased lists typically lead to problems. Better ways to build your list.

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What Is CAN-SPAM? [FAQs]

Hubspot

CAN-SPAM ( C ontrolling the A ssault of N on- S olicited P ornography A nd M arketing) is an act that was passed in 2003. The Bureau of Consumer Protection notes that CAN-SPAM doesn''t just apply to bulk email. "It First, what are the penalties for non-compliance with the CAN-SPAM Act? For every single email that violates the CAN-SPAM Act, the FTC will fine you $16,000. So if you''re caught being non-compliant for a list of, say, 10,000.

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Are you ready for GDPR, Europe’s upcoming data privacy requirements?

Biznology

They are not just focused on prospecting, like the CAN-SPAM and Do Not Call regulations in the U.S. Most EU prospecting data—email and direct mail lists—already include opt-in permissions. Privacy is probably one of the least appealing topics in marketing. But this one’s a doozy. On May 25, 2018, any company that is not compliance with the European Union’s new opt-in regulations is at risk of a fine of up to 20 million euros, or 4% of their global topline revenue. Yipes!

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What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

What is spam? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary.

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Remember when they said GDPR would kill email? It didn’t.

Litmus

Before the European Union’s General Data Protection Regulation went into effect in May 2018, we heard dire predictions that the new, stricter laws would shrink email lists, throttle new opt-ins, and damage marketers’ use of email to achieve their business goals. Now, four months into the new post-GDPR reality, we have evidence that a clear majority of email marketers have not suffered the major list damage the doomsayers predicted. Few Brands Saw Major Cuts in List Size.

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Five Reasons Why Your Email Gets Blocked

ANNUITAS

I have come up with a list of the top five reasons why an email would typically get blocked or blacklisted below: Content: First off, make sure that the email content you are sending is relevant to your buyer. Don’t forget to do A/B testing on different segments of your list – it matters as it speaks to relevance. Sending to a large amount of hard bounces, receiving a lot of complaints, hitting spam traps, and getting on a blacklist can all affect your reputation in a negative way.

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12 Reasons Why Your Emails Go in the Spam Box (and How to Make Sure They Don’t)

Optinmonster

Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. Then, we’ll give you 6 concrete tips to make sure you can avoid your emails winding up in the spam folder.

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The Power of Unsubscribe

ANNUITAS

Email marketers already know that an unsubscribe link is a legal requirement for CAN-SPAM, as well as a necessary tool for allowing subscribers to remove themselves from your list. But did you know also that having a visible and working unsubscribe link can also help in reducing email abuse complaints? Subscribers who find it difficult to get off your list will get annoyed (rightly so) and possibly report your emails as spam.

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Stay Out of the Junk Folder with Litmus: Webinar Recording + Q&A

Litmus

And they won’t, if we can help it. In this webinar, Grace Murray (Account Manager at Litmus) and I talked about why emails land in spam, how Litmus Spam Testing works, and how you can avoid the junk folder with Litmus. How often should I run a spam test?

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Privacy Report 2020

Goolara

Recent legislation, both internationally and in the United States, is primed to change the parameters regarding what information about a person you can or can’t collect, and the limitations on what you can do with that information. If your emails are sent to subscriber inboxes within any of these states, you are deemed culpable for those violations and can be subject to hefty fines. Unlike CAN-SPAM and CASL, this recent legislation doesn’t focus exclusively on email.

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One Simple CAN-SPAM Addition That Could Transform Your Email Marketing

Hubspot

And now, you’re getting spammed -- something no one in the world enjoys. And CAN-SPAM , a law passed to prevent companies from spamming people through email, only does so much to prevent spam. Currently, companies who are CAN-SPAM-compliant just need to: Include a valid physical postal address in every email sent. Going Above and Beyond CAN-SPAM Requirements. Have you ever gotten an email from a company that surprised you?

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Delivering Ep. 15: How Gmail Detects Spam and Some Industry News

Litmus

In this episode of Delivering, host Jason Rodriguez digs into how Gmail classifies messages as spam before looking at a potentially disruptive new email service and the state of email surveys in 2020. It’s not just marking a message as spam. Can we all stop now that it’s 2020?

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15 Email Marketing Best Practices to Build a Killer List

Optinmonster

In this article, we share email marketing best practices that will help you build and maintain the best email list possible. We’ve broken the article down into 3 sections: Building your email list. Maintaining your email list. Use optin forms to build an engaged list.

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GDPR and Email: Part 1, an Overview

Goolara

Ratified on May 24, 2016, the GDPR took effect on May 25th, 2018, and offers the strictest set of regulations to date as to what you can and cannot do with someone’s data. In a recent webinar, listeners were told that they don’t have to worry about the GDPR as long as they can prove that did not actively seek European subscribers. In fact, the word “email” is used only once—as an example of one of the things that can be used to identify a person.

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72 Definitive Reasons Why Your Emails are Going to SPAM (Reason 27 Will Blow Your Mind)

SendX

If you are reading this it is highly likely that a portion of your email traffic is landing in SPAM. You must be pondering - " why are my emails going to spam ", “ What did I do wrong in the last few weeks that caused my emails to land in SPAM? ”, “ Am I being too aggressive with my email marketing campaigns? ” The tragedy is: You don’t have to be a spammer for your emails to land in SPAM. Your email looks (design, copy, header) like a SPAM email B).

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Email List Hygiene

JangoMail

Email List Hygiene: What Is It and Why You Should Use It S pring is a great time to look around at the processes you have in place and see what can be organized and cleaned up. Lists and databases are a primary component of your email marketing. List hygiene is a very important process to have in place to manage the lists of email addresses you have. What is list hygiene? The ultimate goal is an engaged list of valid, clean and active email addresses.

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How To Get Your Emails Delivered Into Spam Folders

GreenRope

How To Get Your Emails Delivered Into Spam Folders. We are going to be talking about the biggest mistakes email marketers make that result in emails being delivered directly into spam/junk folders. Purchase your contact lists. It can get you blacklisted and labeled a spammer.

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10 Things Every Email Marketer Can Relate To

Webbiquity

Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. Here are 10 common things we email marketers can all relate to (don’t worry — they’re not all bad), complete with GIFs to make you smile and advice on how to rock your email marketing. Your stomach sinks, and there’s nothing you can do.

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Why Marketing With Purchased Email Lists Is Like Unprotected Sex

The Forward Observer

Are you desperate to buy an email list for marketing? Nearly every question he asked revolved around buying email lists and then sending email “blasts” (his wording, not mine). The person I was speaking with argued that buying email lists are relatively cheap and seem like a harmless way to jump start an email marketing effort. I tried to explain to him why buying email lists is not a good idea but, not getting the affirmation he was seeking, he ended the call.

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List Buying: 3 reasons why this tactic can be deadly for marketers

B2B Lead Generation

This is the eternal quandary for many marketers and salespeople looking for a reliable list to contact. Today, she explores the downsides of list buying. The next two posts will focus on how to build a list and then on how to use a purchased list if you choose to go that route. They treat email like direct mail, where you: Buy a list. What data should I know before I purchase a list?”. Names on list are not leads,” counters Volpe.

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5 Steps for Email List Hygiene

JangoMail

Spring is a great time to look around at the processes you have in place and see what can be organized and cleaned up. Lists and databases are a primary component of your email marketing. List hygiene is a very important process to have in place to manage the lists of email addresses you have. Set up a process that makes the most sense for you and your company’s lists, and decide how often it should take place. What is list hygiene?

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Using email effectively in your content marketing

Biznology

Spam is a bad thing. Certainly, there are things it can’t do, but when it comes to things like lead nurturing and maintaining relationships with existing clients, email is in a league of its own. You may have to create different content (and separate mailing lists) for different audience segments if you are marketing more than one product/service. Don’t go extraordinarily long or so short as to be cryptic, but otherwise you can devote your energy elsewhere.).

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Big List of Digital Marketing Acronyms

TrueInfluence

How can you keep up with all the acronyms in digital marketing? You just can’t, but you can try. Use this list to pick up some fresh knowledge. CAN-SPAM = Controlling the Assault of Non-Solicited Pornography and Marketing.

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The Essential Steps for Building Your B2B Email Newsletter List

Golden Spiral

Therefore, even more than B2C, it takes two things to create a stellar B2B email newsletter list: commitment and persistence. Implementing as many of the tactics below as possible will create a snowball effect for your list. The Foundation for Newsletter List Building. To generate the kind of results you want from email newsletters, you’ll need the right foundation in place for building your recipient list. Buying Lists. The CAN-SPAM Act is serious.

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Why Marketing With Purchased Email Lists Is Like Unprotected Sex

The Forward Observer

Are you desperate to buy an email list for marketing? Nearly every question he asked revolved around buying email lists and then sending email “blasts” (his wording, not mine). The person I was speaking with argued that buying email lists are relatively cheap and seem like a harmless way to jump start an email marketing effort. I tried to explain to him why buying email lists is not a good idea but, not getting the affirmation he was seeking, he ended the call.

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Build Your Email List With Best Quality Leads

LeadGnome

You can. Where Can You Find Quality Leads? These can be Out-Of-Office (OOO), Left-The-Company (LTC), or even manual unsubscribe requests. Let’s take a look at an example Out-Of-Office reply and see what information we can discover: The first thing to understand when you receive an OOO is that your lead is still a valid contact at the organization. Some quick math demonstrates how quickly you can beef up your database with new leads.

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Building Email Lists In The Era Of GDPR

LeadGnome

List building has always been a critical part of any sales representative’s job. But as email regulations worldwide are tightening to protect recipients from spam, sales is finding they can no longer count on purchased lists as a reliable source of leads. While US-centric lists still work under CAN-SPAM laws, you run the risk of there being non-US citizens on the lists that are simply working in the US temporarily.

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8 Strategies To Help You Increase Email Response Rates

SendX

If you have an email marketing list, there are several factors you need to optimize to have a significant positive return on investment. In this article, we would be looking at strategies you can use to help you increase email response rates. email marketing email list email open rate

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Three Ways Location-Based Marketing Supercharges Your Outreach

DiscoverOrg

Ensure you can deliver what you intend. State and county laws can be tricky!). So the customers of our competitor became our list of target accounts! We sent real pies to these prospects, saying, ‘We know you use [competitor], and we think we can do a better job, so let’s compare data side by side.’. Can you imagine how confused someone would be to receive a random pie in the mail, and a video, if they weren’t the intended recipient?

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The Past Year in Email

Goolara

It’s never good when a company that is trying to sell you on their technological prowess can’t assemble an email correctly. This, coupled with the formatting errors in the apparently meaningless text below the main message (see UTF-8 discussion below), sent this one on a quick trip to the Spam Folder. Personalization can be a great way to start an email, but it has its limitations. You can use this your advantage with a preheader.

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Looking for a list vendor? Ask these questions first

Heinz Marketing

Many companies turn to list vendors and subscription databases to build up their audience. If you need a single list pull, you can ignore a lot of the following questions and focus in on just what you need right now. But if you’re thinking of pursuing a subscription service for ongoing list efforts, do your due diligence—spend some time to find the right vendor that will meet your needs. How often is the list updated? The post Looking for a list vendor?

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Why Is This in My Inbox? Deconstructing the Worst Spam Email of All Time

Hubspot

No one was selling it to unscrupulous marketers to spam me with irrelevant and annoying sales tactics. Ten months later, my spam filter gets more and more email garbage each day, mostly filled with cold emails pitches. Last week, I got a particularly horrendous spam email that somehow got through my spam filter. It was impersonal, confusing, and broke some CAN-SPAM best practices. The Anatomy of a Truly Horrendous Spam Email. *) Sending Spam Emails.

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CASL Countdown for B2B Marketers

ANNUITAS

The Canadian Anti-Spam Law (CASL) takes effect in just over a month (July 1, 2014) and B2B marketers need to be ready. The major difference between CAN-SPAM and CASL is explicit opt-in. CAN-SPAM is more of an opt-out law, where CASL is an opt-in law with express consent. Inventory – Take inventory of your lists, forms, and other media. Also inquire about additional data that can be stored for CASL compliance.

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The Truth about Cold Email

DiscoverOrg

What is spam? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. To start with, let me clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. A spam message may not be illegal, and an illegal message may not be spam, by certain definitions. But as I noted above, whether a message is spam does not answer whether it is illegal.

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Is Your Email Program Health Great or in Need of Help? [Checklist]

Litmus

It can be easy to fall into autopilot mode and the lure of “set it and forget it.”. That unnoticed, unresolved issue can reveal itself in unsettling symptoms: poor engagement, customer complaints, lost revenue, and more. Can you confidently mark each of these off?

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7 Ways to Create Suppression Lists to Avoid Emailing the Wrong Leads

Hubspot

Email marketers spend a lot of time creating lists. Lists by persona, lists by sub-persona, by lifecycle stage, by topic of recent conversion, by number of times they''ve viewed a webpage. You name it, there''s a list segment for it. All of these list segments give us a way to whittle down our databases and find the best audience for a particular email, or for a particular piece of smart content on our websites. 7 Ways to Create Suppression Lists.

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Top 20 Email Marketing Terminologies

SendX

With the list of terminologies you will be better equipped to run your marketing campaigns, understand core metrics and improve your campaigns while at it. It will help you better manage your relationship with people who signed up to your list and oversee your communication with them.

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Year-end Blog Roundup: Most Popular Blogs of 2018

DiscoverOrg Sales

Our more specific follow-up blog was a hit, too: Keep Calm and GDPR on: How Marketers Can Comply with GDPR. Is Cold Email SPAM? Check it out – the name of the relevant statute says it all: It’s the you CAN-SPAM Act. However, sales campaigns must abide by the CAN-SPAM Act, which includes some specific opt-out requirements and a certain level of truthiness. Don’t miss Smith’s follow-up post: How to Avoid the SPAM Trap !

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The Definitive Guide to Email Deliverability

SendX

You and your entire team has worked tirelessly for the last 6 months on writing quality content and building an envious list of quality subscribers. You have a good subscriber list but conversions are not really happening. Once you have implemented the things outlined in this guide, you will no longer be talking about just the size of your email subscriber list as a success metric for email marketing. Are my emails landing in spam box? What is SPAM? SPAM traps.