Martech

OCTOBER 30, 2023

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. there are a lot of obstacles that can get between you and your intended recipients. This can be executed as a “welcome” email.

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ConvertKit

DECEMBER 20, 2021

And while it can take months or years to build up hard-earned trust, it only takes one spammer to derail it. In the tech-driven twenty-first century, spamming is more prevalent than ever. As such, it’s important to take steps toward staying secure and spam-proof, for your peace of mind and for the sake of your business.

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Phishing Deliverability CAN-SPAM Opt-in 83

Belkins

MARCH 25, 2020

It’s phishing. This has been happening for weeks - from attacking businesses with phishing lures to sending malicious documents , phishers are relentless in their attempts to prey on people’s vulnerability and stress. Another addition to your already huge to-do list but worry not! This is obviously infuriating.

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Phishing CAN-SPAM Guidelines Skype 49

Heinz Marketing

APRIL 27, 2023

The month prior, we talked about improving email deliverability by carefully building your audience and segmenting your lists. Sender Policy Framework (SPF) defines who can send email from your domain, while DomainKeys Identified Mail (DKIM) identifies an authorized ESP. Check it out.

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Deliverability Optimization CAN-SPAM Domain 106

Martech

MARCH 17, 2022

During a time of crisis, organizations want to get messages about public safety out to their entire email list, which frequently overwhelms spam filters. Inboxes are also loaded up with phishing scams and malware from bad actors in these critical times.

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Validation Phishing Paid Search Agency CAN-SPAM 115

Litmus

JULY 15, 2022

While email deliverability can feel like a bit of a mystery at times, you don’t have to cross your fingers and hope that your messages end up where you intend. With Litmus Spam Testing , you can identify and fix issues that might otherwise land your emails in spam—long before you hit send. What is Litmus Spam Testing?

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CAN-SPAM Deliverability Phishing Domain 84

Litmus

APRIL 5, 2022

Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam – helping you refine your approach and get in front of key audiences. It can impact your branding, engagement rates, and ultimately, your ROI – which has much larger implications for your business. . Email volume.

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Litmus

JANUARY 8, 2021

Creating an email can take a lot of work. You might be tempted by the hundreds of articles on spam trigger words to avoid, but don’t be fooled. Spam trigger words are mostly an email deliverability myth, and it now takes more than words to make it into the inbox. Here’s what spam filters actually look at. Tweet this ?.

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Deliverability CAN-SPAM Domain Trigger Marketing 109

Litmus

NOVEMBER 17, 2021

Sometimes spam seems like the great unknown. There’s so much out there about spam—but it’s hard to narrow down what exactly is keeping your email from the inbox? What spam filters look for. How Litmus Spam Testing works. What do spam filters look for? Spam trigger words. Spam reports.

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Deliverability CAN-SPAM Phishing Domain 86

Goolara

FEBRUARY 14, 2023

Of course, judging by the content of these emails and the number of typos in both, we can safely assume that these are spam anyway. The real crime is that about half of this company’s mailings go straight to the Spam folder in Gmail. Even after I’ve identified them as not being spam. Cliquer sur le lien!

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Phishing CAN-SPAM SMS Template 59

SalesIntel

JANUARY 8, 2024

This verification process helps in confirming the legitimacy of the sender, reducing the chances of email spoofing or phishing. Avoiding Spam: Gmail will monitor and enforce a spam rate threshold. This emphasizes the importance of delivering content that users genuinely want, minimizing the risk of emails being marked as spam.

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Rules Phishing CAN-SPAM Intent Data 40

ANNUITAS

MARCH 19, 2020

Replacing this Engagement Channel will be tricky, but ANNUITAS has several recommendations based on our demand marketing experience – and a review of our aggregated client data across multiple programs – that can help fill the gap. I’d also note that chat and chatbots can be part of this mix, but shouldn’t be ‘in-your-face’.

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DealSignal

JULY 5, 2022

How Can Marketing and Sales Teams Improve Email Deliverability? This is why it’s imperative to understand the following terms: SPF Authentication Process Sender Policy Framework (SPF) is a protocol that allows the domain admin to define the list of mailing servers being used. What is DMARC?

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Litmus

OCTOBER 1, 2021

Understanding what causes an email to land in the junk folder can be difficult. It’s not just about spam trigger words anymore. Spam filter algorithms change every day—and keeping up with deliverability best practices can be a daunting task. What is Litmus Spam Testing? With Spam Testing, you’ll ….

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CAN-SPAM Deliverability Domain Ad Exchange 84

Martech

FEBRUARY 4, 2022

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. there are a lot of obstacles that can get between you and your intended recipients. This can be executed as a “welcome” email. Infrastructure.

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DotDigital

AUGUST 17, 2021

One of the most common questions we get asked is why is my email in the spam folder. We do understand the confusion and frustration that comes with this issue, and whilst we are unable to provide an exact reason why we can definitely assist in trying to narrow down the possible cause. Second, let’s look at the spam problem.

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CAN-SPAM Deliverability Phishing Guidelines 59

Hubspot

NOVEMBER 5, 2021

The sheer volume of spam and phishing scams out there that have made email servers start to work carefully to keep unwanted and sketchy emails out of prospects' inboxes — and sometimes, your messages can get caught up in the fray. Quarantine : The message will be put into a spam/junk/quarantine folder.

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Phishing Digital Asset Management Domain CAN-SPAM 66

ConvertKit

OCTOBER 11, 2021

According to Check Point , phishing emails doubled leading up to Black Friday and Cyber Monday in 2020. Clean your list now. The holidays aren’t the time to try sending messages to anyone who has ever been on your list. Try not to send too many emails, as that can lead to list fatigue as well.

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ClickZ

JANUARY 5, 2021

With email maintaining its role as the most trusted digital marketing channel, especially during a pandemic, list sizes have grown significantly. In April, Gmail said it was blocking 18 million malware and phishing emails each day—and more than 240 million spam emails daily—all of which were using COVID-19 as a lure.

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Marketing AI Email Marketing Trends Open Rate 141

SendX

FEBRUARY 26, 2021

What Benefits Can You Get from Email Marketing as a Financial Advisor? Here are some of the specific benefits that you as a financial advisor can expect to see: Speaking directly to your target market How many opportunities do you get to send a personal message straight to those in your target market? So use your assets!

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Sharpspring

JUNE 10, 2020

Authenticating your mail helps receiving servers confirm that you are who you say you are and that your email is unlikely to be problematic (phishing, spoofing). If you’ve sent email through other platforms, be sure to export all previous hard bounces, unsubscribes, and spam complaints from that system! Segment your lists.

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Email Marketing CAN-SPAM Phishing Paid Search Agency 52

ConvertKit

JULY 7, 2020

Email authentication can be very complex, but it's crucial for your email deliverability. This prevents spam and phishing and makes email more secure. SPF is essentially a list of IP addresses that are allowed to send mail on behalf of your domain. Authentication (SPF, DKIM, and DMARC). Main takeaways.

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Deliverability Phishing Domain CAN-SPAM 62

Belkins

NOVEMBER 18, 2019

There are billions of reasons for your prospects not responding: from bad timing to technical issues to spam. Having worked through thousands of mailboxes and stared into no-response abyss for five long years, we can tell you with the utmost certainty that there is a #1 suspect to your sending issues. Monitor your domain stats.

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JangoMail

JANUARY 22, 2021

It uses SPF and DKIM to add an additional layer to authentication by helping prevent fraudulent emails, and helping to prevent spoofing and phishing of your domain. There are additional tags and options you can set in your DMARC record. You can visit this blog post from Validity for more information.

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Deliverability Phishing Domain Validation 81

TrustRadius Marketing

FEBRUARY 3, 2020

If you have a list of contacts and quality content, email marketing can seem as simple as clicking ‘send’ If you want to generate more click-throughs, however, here are some tips that can increase engagement. Avoid Spam Filters. Get Personal. Don’t add RE: to subject lines if it’s not a reply.

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Content Marketing Institute

JUNE 28, 2018

Some let us know how so-and-so brand can help you, as a marketer, ensure GDPR compliance, avoid fines, and make millions of dollars using their tools. If you have an engaged audience (or audience segment) that reacts well to catchy non-specific subject lines, you can try that approach. Some thanked us for being loyal subscribers.

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Privacy Policies Opt-out Opt-in Phishing 96

JangoMail

DECEMBER 16, 2021

Taking the steps to authenticate your sender domain is one of the primary ways you can best protect and secure your company’s brand and reputation when sending email. An SPF (Sender Policy Framework) record is an email authentication protocol that checks a message’s sending IP against the IPs listed in its SPF record. How SPF works.

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Goolara

MARCH 11, 2020

Of course, we’d all rather have no unsubscribes from our painstakingly crafted newsletters and promotional mailings, but you can’t please everyone, and having a recipient unsubscribe is vastly superior to having them mark your email as spam. A few years down the road, we can see that the angst of many marketers was unfounded.

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Ideal Customer Profiles Domain Phishing Deliverability 71

Act-On

NOVEMBER 7, 2023

Or getting stuck in SPAM folders, never to fulfill their destiny? Soft bounces are often temporary, and senders can typically fix them. Data Hygiene: The overall quality of your email list and the associated data. Inbox Rate: The percentage of emails that are delivered to a non-SPAM folder. How can this be?

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Deliverability Top of Funnel Best Practices CAN-SPAM 187

GreenRope

DECEMBER 10, 2019

In the digital age, businesses need to think about how they can tailor online experiences to meet the needs of all of their customers. The 10 (that's disingenuous because it's been incentivized so you can sell more), or the honest feedback about what a customer actually experienced that might help you improve your business?”

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Goolara

JANUARY 30, 2019

We’ll start the list with the one thing that doesn’t appear to be going away: the inactive unsubscribe link and CAN-SPAM violations. How much of this is the sender’s fault and how much is the fault of their ESP, I can’t say, but needless to say, all of their emails went straight to the spam folder. Unsubscribe?

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Optinmonster

APRIL 11, 2024

Factors That Affect Email Deliverability Email List Quality Sender Reputation Email Content Email Engagement Email Deliverability Best Practices 1. Build a Great Email List 2. Clean Your Email List 14. Avoid Spam Trap Emails What Is Email Deliverability? They are usually due to invalid email addresses on your list.

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Deliverability CAN-SPAM Work Management Domain 104

Biznology

JANUARY 8, 2013

I have done it on auto-pilot before, but that just ended up being madness, resulting in being lured into following SPAM Twitter profiles because they’re getting better and better at dropping high-value keywords and hashtags into their tweets. Finally, I can report the worst ones as SPAM to Twitter, which blocks, bans, and reports them.

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Spiralytics

NOVEMBER 27, 2022

Have you ever noticed spam comments on social media platforms goods or offers that seem too good to be true? Scam bots can like, write, share, and post like how people act online, but they usually publish content that advertises freebies, discounts, offers, or adult content. Well, scam bots are responsible for these types of actions.

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Phishing Marketing AI CAN-SPAM Business 143

Adobe Experience Cloud Blog

DECEMBER 4, 2009

This seems obvious, but mistakes can be easily made here. This may look like phishing. Institutions are dedicating time and dollar resources to educate consumers about what a phishing email may look like. Avoid doing this in your emails, as recipients may perceive them as phishing emails and mark them as spam.

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Phishing Practices Best Practices Privacy Policies 48

Litmus

JUNE 12, 2023

Email deliverability is the final push to ensure your hard work doesn’t end up in spam, and it’s a complex dance. Email deliverability gauges whether or not your email makes it into your subscribers’ primary, social, or promotional inboxes—and not the spam folder. While the words are frustratingly similar, the criteria are not.

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Deliverability CAN-SPAM Opt-out Opt-in 68

Martech

MARCH 22, 2022

How the Email Marketing Periodic Table can optimize email. Then, in 1978, DEC marketing manager Gary Thuerk sent what amounted to the world’s first spam email, an unsolicited email that brought in an initial $13 million of sales for Digital’s VAX computer systems. 6 best practices every email marketer must follow.

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