Zoominfo

MAY 19, 2020

What is spam? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. Try it Now But is Spam Legal? What is a cold email?

CAN-SPAM 182

CAN-SPAM Opt-out Opt-in Marketing Automation Services 182

Webbiquity

JANUARY 18, 2024

Moreover, they can complement your other marketing strategies in substantial ways. If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate. Don’t compose the message as a generic list of features, but rather focus on strategic benefits they’ll provide to these decision-makers.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Martech

FEBRUARY 29, 2024

A low-quality email database filled with inactive addresses, spam traps or people who never opted in can severely damage your email deliverability and sender reputation. Use only zero and first-party data This is critical — no buying email lists ever! Dig deeper: How to send more emails and grow your subscriber list 3.

Practices 107

Practices Ad Building Privacy Policies Deliverability 107

Webbiquity

OCTOBER 21, 2022

An SEO content writer is a trained professional/specialist who is well-versed in all aspects of SEO and how content can be crafted to achieve search engine rank. They also know both on-page and off-page SEO and can create articles and blog posts accordingly. Image credit: Mohamed_Hassan on Pixabay. Pick the Correct Keywords.

Copywriting 335

Copywriting Rules SEO Lead Scoring 335

Litmus

NOVEMBER 27, 2023

But worry not—as long as you follow these new rules, your email campaigns should stay out of spam. From authenticating your emails to avoiding bounces and spam complaints, we’ll go through the steps you need to take to boost and maintain your inbox reach. One-click unsubscribes allow users to opt out of an email list easily.

Deliverability 92

Deliverability Rules CAN-SPAM Phishing 92

Martech

MARCH 6, 2024

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. Gone are the days of complex opt-outs. With a tight threshold of 0.3%, even one spam mark in 300 emails can raise flags. The aim is to make inboxes safer and less cluttered. Desired delivery.

Outreach 113

Outreach Effectiveness CAN-SPAM Domain 113

Optinmonster

JUNE 21, 2022

An email list of 1000 people can outperform and outsell a list of 50,000. Because even though using email marketing as a channel of communication can easily turn into a numbers game… at the end of the day, you’re connecting with people. You can see it as a gatekeeper. You can see it as a gatekeeper.

Sales Qualified Leads 52

Sales Qualified Leads Lead Scoring Lead Ranking CAN-SPAM 52

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? It sure can. A good email list brings in new prospects, increases engagement with your community, and provides you with valuable customer and performance data to keep refining your efforts.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Webbiquity

MARCH 14, 2019

Sadly, on average, over 30% of newsletters—even those your potential customers have opted into—will never reach their inboxes. Spam filters are continually evolving, and that can mean bad news for your business. Email Marketing To Protect Against Spam. This is how your servers get pinged as spam by (potential) customers.

Email Campaigns 223

Email Campaigns Cost Ideal Customer Profiles Campaigns 223

SmartBrief - Marketing

MARCH 10, 2024

A/B testing provides rapid testing, by segmenting your list into at least two groups, where segment A receives one version of the newsletter and group B receives a slightly different version. The larger the list size, the greater the number of segments. The larger the list size, the greater the number of segments.

Newsletter 106

Newsletter Practices Analytics Optimization 106

Litmus

FEBRUARY 2, 2024

Every email marketer wants their messages to arrive in the inbox and not the spam folder. 03% (no more than three spam reports for every 1000 messages) The first thing to note about these “new” requirements is that they aren’t actually new—these standards have existed for years, but have not been enforced.

CAN-SPAM 80

CAN-SPAM Deliverability Guidelines Validation 80

Digital B2B Marketing

MAY 12, 2014

Are you looking to grow your B2B marketing database by buying an opt-in list? This is everything you need to know: If someone offers to sell you an opt-in email list, don’t even respond. You have the only list of people who have opted in to receive email from you. Just walk away. They don’t!

Opt-in 100

Opt-in Buy Privacy Policies Opt-out 100

Zoominfo

DECEMBER 12, 2019

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. Keep reading to learn all about spam traps and how to avoid them!

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. The users can track their open rates, clicks, unsubscribes, etc. Instead of saying your content is short and actionable, mention that your email list can save time and effortlessly follow the tips. Keep it short.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Webbiquity

JANUARY 17, 2020

Perhaps you’ve already had to revisit your email lists and verify permission from recipients who’d already signed up to your services. This post details how GDPR can be beneficial for email campaigns, as well as how it can impact your marketing efforts. How can GDPR be good for email marketing campaigns?

Email Marketing 300

Email Marketing Campaigns Opt-in Planning 300

Vision6

JUNE 6, 2023

Building your email list from scratch can give you a better idea of your customers interests and purchasing behaviours. On the other hand, puchasing an email list can land you in hot water. Despite the consent guidelines outlined by ACMA, some businesses still opt to use purchased lists.

Purchase 94

Purchase Ad Building CAN-SPAM Opt-out 94

DiscoverOrg

JUNE 9, 2017

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. They’re scary because most people don’t really understand how spam traps work or how common they are. What is a spam trap? Spam traps don’t just catch spammers: They can catch the good guys, too.

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

Martech

OCTOBER 30, 2023

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. there are a lot of obstacles that can get between you and your intended recipients. This happens when your subscribers opt in through a sign-up form.

Email Marketing 123

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 123

SmartBug Media

JUNE 2, 2022

When sending to a specific email list, your bounce rate shows what percentage of your contacts are not accepted by your recipients’ email servers. A high bounce rate can hurt the overall send health of your IP address. Under the CAN-SPAM Act, emails must have a visible way to unsubscribe, among other provisions.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Thinkers360

MARCH 31, 2024

Want to be on this list or know others who should be on this live and annual leaderboard? Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Litmus

MARCH 8, 2021

Get consent from a positive opt-in, not pre-ticked boxes. For consent to be valid under GDPR, a customer must actively confirm their consent, such as ticking an unchecked opt-in box. In the screenshot above, we show an example of how we use unchecked, opt-in boxes at Litmus to get consent.

Opt-in 136

Opt-in Terms and Conditions Opt-out CAN-SPAM 136

Thinkers360

APRIL 20, 2024

Want to be on this list or know others who should be on this live and annual leaderboard? Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Litmus

APRIL 5, 2022

Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam – helping you refine your approach and get in front of key audiences. It can impact your branding, engagement rates, and ultimately, your ROI – which has much larger implications for your business. . Email volume.

Deliverability 99

Deliverability CAN-SPAM Opt-out Opt-in 99

Zoominfo

JUNE 26, 2019

Internet service providers (ISPs) constantly come up with new ways to block spam- creating a never ending battle for marketers who just want reach their intended audience and protect their company’s sender reputation. Maintain a healthy email list. Abide by the CAN-SPAM law. Keep reading.

Practices 200

Practices CAN-SPAM Deliverability Best Practices 200

Thinkers360

MARCH 22, 2024

Want to be on this list or know others who should be on this live and annual leaderboard? Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Martech

DECEMBER 19, 2023

When this policy change was announced in 2023, it set off a round of hand-wringing among email marketers who worried their bounce rates would skyrocket and their lists would shrink. That makes them vulnerable to being hacked and used for identity theft and sending spam and malicious emails. But we need to look at the broader picture.

Marketing & Strategy 116

Marketing & Strategy Opt-out CAN-SPAM Work Management 116

Opt Intelligence

SEPTEMBER 11, 2019

Opt-in advertising is one of the most efficient ways to grow your email list. But did you know that it can also be used to improve your email list quality? Double opt-in is a simple way to take opt-in advertising by validating email addresses to maintain a qualified email database full of actionable leads.

Opt-in 40

Opt-in Co-Registration Sales Qualified Leads Lead Nurturing 40

DealSignal

FEBRUARY 22, 2024

Recent Google and Yahoo spam ban demand the immediate attention of marketers and sales professionals. Navigating the regulations imposed by major internet entities can present formidable challenges, yet it remains an imperative task. This article aims to dissect the implications of these changes on your professional endeavors.

Outreach 52

Outreach Ideal Customer Profiles Google CAN-SPAM 52

Litmus

MARCH 18, 2021

So how can you get closer to this ultimate email dream? If subscribers don’t want your emails anymore, they’ll either unsubscribe, report you as spam, or manage email preferences. And trust me, you do not want unsubscribes or spam complaints. And trust me, you do not want unsubscribes or spam complaints.

Opt-out 144

Opt-out CAN-SPAM Opt-in Tips 144

Optinmonster

DECEMBER 22, 2020

Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. Then, we’ll give you 6 concrete tips to make sure you can avoid your emails winding up in the spam folder. Want to jump ahead? Video Tips.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Opt Intelligence

AUGUST 23, 2021

Unengaged email subscribers can be more frustrating than unsubscribed users. You can email them, but they won’t open or click. After all, they are confirmed subscribers to your email list. In fact, they may even get so fed up that they report you as Spam or completely unsubscribe. You only pay for the ones who opt-in!

Opt-in 96

Opt-in Clickthrough CAN-SPAM Click Rate 96

ConvertKit

DECEMBER 20, 2021

And while it can take months or years to build up hard-earned trust, it only takes one spammer to derail it. In the tech-driven twenty-first century, spamming is more prevalent than ever. As such, it’s important to take steps toward staying secure and spam-proof, for your peace of mind and for the sake of your business.

Phishing 83

Phishing Deliverability CAN-SPAM Opt-in 83

ConvertKit

APRIL 10, 2019

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. Common types of email opt in forms.

Opt-in 73

Opt-in Practices Opt-out Best Practices 73

ConvertKit

APRIL 10, 2019

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. Common types of email opt in forms.

Opt-in 73

Opt-in Practices Opt-out Best Practices 73

Thinkers360

MARCH 1, 2024

Want to be on this list or know others who should be on this live and annual leaderboard? Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

Smarte

MAY 23, 2018

As the implementation date gets closer, most of the B2B marketers are running opt-in email campaigns to gather consent from the prospects in the EU. Many-a-times, the opt-in campaign can be nerve-wracking. In 2014, when Canadian Anti-Spam Law (CASL) was introduced it had similarities with GDPR.

Opt-in 60

Opt-in Campaigns Tips CAN-SPAM 60

ConvertKit

JUNE 30, 2020

Avoiding spam traps the right way. Spam trap addresses are always kept secret. How to avoid spam traps. In episode 5 of the Deliverability Defined podcast, my co-host Melissa Lambert and I talk about spam traps and how they can be avoided with the right list collection and management practices. Jump ahead.

Deliverability 92

Deliverability CAN-SPAM Opt-out Opt-in 92