SendX

JUNE 24, 2021

Email deliverability is essential in email marketing because you will always want your audience to open whatever you send them and interact with your brand. In this sense, email deliverability is described as the relative amount of email landing in your audiences’ inbox compared to those going straight to the spam folder.

Marketing AI 195

Marketing AI Lead Ranking Deliverability CAN-SPAM 195

SmartBrief - Marketing

MARCH 10, 2024

A/B testing provides rapid testing, by segmenting your list into at least two groups, where segment A receives one version of the newsletter and group B receives a slightly different version. The larger the list size, the greater the number of segments. Design elements (masthead, layout, etc.)

Newsletter 106

Newsletter Practices Analytics Optimization 106

Zoominfo

FEBRUARY 11, 2021

There are certain words you don’t, can’t, shouldn’t, and mustn’t use within your email subject line if you want to pique people’s interest while avoiding spam blockers. There are so many spam trigger words, someone could write a nice thick book about them. Emojis – Emojis and symbols ($$$) are major spam triggers.

CAN-SPAM 264

CAN-SPAM Account Based Marketing Campaigns Trigger Marketing 264

Webbiquity

JANUARY 18, 2024

Moreover, they can complement your other marketing strategies in substantial ways. If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate. How can your solution save time, improve efficiency, reduce costs, or increase revenue?

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Martech

DECEMBER 6, 2023

The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. This will close loopholes that can be exploited by attackers, according to Google. What are the reported spam rates for bulk email senders?

Rules 132

Rules Google Paid Search Agency Marketing Automation Services 132

Optinmonster

JUNE 21, 2022

An email list of 1000 people can outperform and outsell a list of 50,000. Because even though using email marketing as a channel of communication can easily turn into a numbers game… at the end of the day, you’re connecting with people. You can see it as a gatekeeper. You can see it as a gatekeeper.

Sales Qualified Leads 52

Sales Qualified Leads Lead Scoring Lead Ranking CAN-SPAM 52

Optinmonster

NOVEMBER 20, 2019

Without proof, it can be hard to determine which will have the highest open rate. That’s why we’ve made a list of the email subject lines that get the highest open rates along with statistics to prove it. Why Email Subject Lines Are Important for Open Rates.

Open Rate 71

Open Rate Statistics CAN-SPAM Click Rate 71

Optinmonster

APRIL 17, 2023

You can think of it as the title of a book or movie. As you can see from the example below, most people have lots of email in their inboxes. That’s why writing better subject lines is a great way to improve email open rates Some email clients also include preview text next to the subject line.

Open Rate 84

Open Rate Practices Best Practices Urgency Marketing 84

Webbiquity

SEPTEMBER 28, 2022

Generic “spray and pray” messages are, usually, quickly deleted (and possibly sent to spam). Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. By categorizing subscribers, brands can easily send relatable emails to each type of user.

Email Marketing 338

Email Marketing Personalization Psychographics Marketing & Strategy 338

SmartBug Media

JULY 18, 2023

Email campaigns can be an incredibly effective marketing strategy , but your email deliverability—your ability to skip the spam folder and see an optimal inbox placement (keyword: inbox, not promotions folder)—matters. If you’ve been struggling to get your campaigns out of the spam or promotions folder, fear not.

Deliverability 98

Deliverability CAN-SPAM Open Rate Click Rate 98

SendX

JUNE 27, 2020

Then Morty saw a drop in his open rates, click rate. It can be any tab - promotional, updates, or even primary but no email will crash land into the spam folder. So they invest heavily in blocking any email that might fit their category of being spam. What might be spam for you, might not be spam for me.

Deliverability 195

Deliverability Work Management CAN-SPAM Tips 195

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. percent for open rates, which is generally considered outstanding by industry standards. The users can track their open rates, clicks, unsubscribes, etc. Segment your email list. Keep it short.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

SendX

NOVEMBER 10, 2020

Email marketing can be quite complex, thanks to the sheer number of variables and factors that affect it. And you don’t want to waste your time, money, and effort on an email that is not opened, read, replied to, or gets sent straight to the spam folder. Off To A Bad Start So, someone just subscribed to your list.

Email Marketing 357

Email Marketing Planning Tips Paid Search Agency 357

Zoominfo

MAY 19, 2020

What is spam? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. Try it Now But is Spam Legal? What is a cold email?

CAN-SPAM 182

CAN-SPAM Opt-out Opt-in Marketing Automation Services 182

Act-On

OCTOBER 4, 2023

Visualizing metrics like click and open rates across a range of emails helps you spot trends and potential outliers in your marketing programs. These are the types of observations that can lead to new standards and processes across your team that you wouldn’t have come up with otherwise.

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

PureB2B

JANUARY 24, 2017

Virtually every company with any kind of CRM system was emailing their contact list on a regular basis. And who can blame them? Creating marketing emails is a relatively simple task , and the potential cost of a non-efficient email program can be immense, so there’s no excuse for ignoring modern email marketing best practices.

Open Rate 86

Open Rate CAN-SPAM Clickthrough Click Rate 86

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

PureB2B

JANUARY 24, 2017

Virtually every company with any kind of CRM system was emailing their contact list on a regular basis. And who can blame them? Creating marketing emails is a relatively simple task , and the potential cost of a non-efficient email program can be immense, so there’s no excuse for ignoring modern email marketing best practices.

Open Rate 62

Open Rate CAN-SPAM Clickthrough Click Rate 62

Martech

NOVEMBER 6, 2023

Let’s explore how we mastered this and how you can apply our insights to your strategy. Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. What can you do? Preparation is vital.

Outreach 120

Outreach Email Marketing Optimization Lead Scoring 120

Only B2B

JULY 29, 2021

It is never solely about open rates and click through rates to measure your campaign effectiveness, but also comprises many key metrics that will give you ideas of effectiveness depending upon your goals. Let’s talk more about metrics other than Click through rate and open rate. Check Bounce Rates.

Email Marketing 118

Email Marketing Campaigns CAN-SPAM Marketing Analytics Tools 118

SmartBug Media

JUNE 2, 2022

Not sure what type of subject line will get the best open rates? Bounce Rate. When sending to a specific email list, your bounce rate shows what percentage of your contacts are not accepted by your recipients’ email servers. A high bounce rate can hurt the overall send health of your IP address.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Zoominfo

JUNE 26, 2019

Internet service providers (ISPs) constantly come up with new ways to block spam- creating a never ending battle for marketers who just want reach their intended audience and protect their company’s sender reputation. 8 Steps to Improve Your Email Deliverability Rate. Maintain a healthy email list. Abide by the CAN-SPAM law.

Practices 200

Practices CAN-SPAM Deliverability Best Practices 200

Martech

OCTOBER 30, 2023

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. there are a lot of obstacles that can get between you and your intended recipients. This can be executed as a “welcome” email.

Email Marketing 112

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 112

Heinz Marketing

APRIL 27, 2023

The month prior, we talked about improving email deliverability by carefully building your audience and segmenting your lists. Sender Policy Framework (SPF) defines who can send email from your domain, while DomainKeys Identified Mail (DKIM) identifies an authorized ESP. Check it out.

Deliverability 102

Deliverability Optimization CAN-SPAM Domain 102

Marketing Insider Group

FEBRUARY 14, 2023

One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line. There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. GrubHub) Engaging your prospects can be hard.

Creativity 331

Creativity Examples Marketing Budget Urgency Marketing 331

ConvertKit

JANUARY 15, 2021

Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. Chapter #4: Email volume and list growth. Chapter #6: Deliverability and spam. So without further ado: here’s the ultimate list of email marketing statistics for creators in 2021! Chapter #2: Subject lines and open rates.

Statistics 130

Statistics Email Marketing Planning CAN-SPAM 130

Zoominfo

OCTOBER 5, 2021

There are certain words you don’t, can’t, shouldn’t, and mustn’t use within your email subject line if you want to pique people’s interest while avoiding spam blockers. There are so many spam trigger words, someone could write a nice thick book about them. What Triggers Spam Filters? Remember that prince from Nigeria?

CAN-SPAM 100

CAN-SPAM Account Based Marketing Trigger Marketing Click Rate 100

Heinz Marketing

MARCH 31, 2023

Last month I covered how to optimize your email deliverability by carefully building your audience and segmenting your lists – check it out. Email Deliverability Email deliverability refers to the ability of an email to reach its intended recipient’s inbox without being blocked or marked as spam.

Deliverability 85

Deliverability Optimization CAN-SPAM Content 85

NuSpark Consulting

JUNE 10, 2015

One thing that the sales force should not do is calling people from a list that is not qualified. The best way to close on a sale is presenting the sale force with a list that is composed of interested parties. But marketers are still searching for better ways on how they can reach these buyers.

Open Rate 100

Open Rate Telemarketing Optimization Sales Qualified Leads 100

Litmus

JULY 8, 2021

Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. Conversions and conversion rate. What about the open rate? Email revenue and profit.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Optinmonster

JANUARY 24, 2024

” There are some important email marketing metrics that you should be measuring on a regular basis if you want to maintain email list health and improve the return on investment (ROI) of your email campaigns. Open Rate Your open rate is the percentage of your email recipients who opened your email.

Email Marketing 84

Email Marketing Planning Open Rate Click Rate 84

Optinmonster

DECEMBER 28, 2023

Like email, you can use social media to reach your target audience. According to HubSpot’s findings, 28% of consumers subscribe to a brand’s email list to receive promotional messages. According to stats, Gmail tops the list. It’s hard to bucket the average engagement rate of social media as a whole. This is a 138.2%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. An email checklist is a list of items to review before hitting send, used as a reminder and aid to help reduce errors.

Deliverability 102

Deliverability CAN-SPAM Privacy Protection Churn Rate 102

ConvertKit

JUNE 28, 2021

So what can you do to fix a broken reputation? How can you know what your reputation is or if it needs improving? However, it’s essential to focus on the things you can control. An ESP can do everything right, but your emails won’t deliver if your reputation is damaged. [12:46] Pullquote. “ Main Takeaways. [04:35]

Deliverability 115

Deliverability CAN-SPAM Open Rate Click Rate 115

SmartBrief - Marketing

FEBRUARY 26, 2024

Brands of all shapes and sizes can benefit from leveraging existing marketing technology (martech) platforms to develop an email newsletter to reach out to past, current and prospective customers. For every $1 you spend on email marketing, you can expect an average return of $40. That is a 40x ROI. Porch Group Media ) 42.3%

Newsletter 110

Newsletter Top of Funnel Peer-to-peer Planning 110

Litmus

FEBRUARY 8, 2024

Let’s take a closer look at how companies can navigate these very real—but not insurmountable—challenges this year. The average email open rate is 46% to 50%. Click-through rates average 2.6% The 2023 average email deliverability rate was over 85% , with Google (95%), Microsoft (91%), and Yahoo (81%) topping the list.

Marketing Budget 84

Marketing Budget Marketing Strategy Marketing & Strategy Planning 84

Binary Demand

JUNE 12, 2023

Building email lists Defining email segmentation Conclusion [ps2id id=’B2B-email-marketing’ target=”/]What is B2B Email Marketing? The answer to your question lies in the statistics listed below. Additionally, here is a list of more reasons that shows the importance of a B2B email marketing strategy.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98