persona vendor 
DivvyHQ
AUGUST 7, 2018
Because of this permission, you have more control over the engagement and can make regular deposits in their bank of trust. When you capture those contacts, your owned audience grows. Promoting or selling to an owned audience that trusts you is infinitely more effective than shotguns (spray and pray) and spam cannons.
Hubspot
FEBRUARY 11, 2013
So we thought we'd round up a pretty hefty list of ways (101, to be exact) that you can create the polar opposite of lovable marketing -- how to make people hate your marketing. So double check your marketing tactics against this list to ensure you're being as lovable as you possibly can to your prospects and customers. You got this.
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