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Sweating the Small Stuff Matters a Great Deal When It Comes to SEO

Navigate the Channel

Most people who are somewhat familiar with search engines and the web understand that implementing keywords and key phrases in online content enhances search engine optimization (SEO). Google and other search engines now penalize websites that are overloaded with specific keywords and key phrases. Aim for a keyword frequency between 1.5

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Key Metrics to Track for B2B Marketing

BOP Design

Knowing how to correctly measure your marketing efforts can give you a leg up over your competition. Too much data, without clarity or understanding, can cause confusion, indecisiveness, or worse, making decisions based on incorrect assumptions. Keyword Tracking. Engagement Rate. Read more: SEO for B2B Marketers.

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What B2B Tech Companies Can Expect From Search Marketing in 2017

Golden Spiral

Below, Chris discusses the reasons that B2B technology companies should make SEO & SEM part of their strategy in the coming year. Chris, now that we’re starting a new year, why should B2B technology companies add SEM/SEO to their marketing mix? How can B2B companies set themselves up for SEO/SEM success in 2017?

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Five Smart Tips for Choosing a Winning Domain Name

Navigate the Channel

Now we can discuss our five top tips to help you choose a winning domain name. A complete list of available TLDs can be found on the Internet Assigned Numbers Authority. Vast amounts of spam, anyone? It’s one of the specific functions of Google’s algorithm to combat keyword-stuffed exact-match domains.

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The Ultimate Guide to Direct Response Marketing

QuanticMind

When rolled out correctly, direct response marketing can be a highly effective means of quickly generating leads and guiding target audiences through the sales funnel. And what are some examples of direct response marketing and best practices advertisers can apply to their campaigns? What benefits does it offer brands?

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SEO Hacking: The Top 31 White Hat SEO Hacks for 2021

seo.co

In the past, it was easy to rank poor quality content by keyword stuffing and buying mass quantities of backlinks that got published on spammy blog networks. Keyword density. Keyword density is the number of times keywords/phrases appear in an article. It’s not easy to fool a search engine algorithm in 2021.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. She posts how-to guides and growth hacks on her website that can help digital marketing experts tailor a solid SMM strategy. Mari Smith Mari Smith is known as “the Queen of Facebook.”