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Beating the LinkedIn Algorithm in 2024: Expert Tips & Tricks

SocialPilot

The ultimate transition of this job-seeking platform into your professional portfolio can be seen with the evolution of LinkedIn algorithm over time. Did you know that the LinkedIn algorithm determines what content appears on your feed ? One thing that keeps us hooked to our social media feed for hours is how personalized it is.

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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. 75% of B2B buyers use social media to make buying decisions. Their research and engagement can turn into precious data for your business.

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How to promote your Instagram: 13 ways that actually work

Sprout Social

From optimizing your posts and profile to rethinking your approach to content promotion, any combination of these tips are fair game when it comes to Instagram promotion. Ramp up your content production. There’s no shortage of Instagram content you can publish to fill up your feed. Focus on people-centric content.

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Conversational analytics: How to use social listening for brand insights

Sprout Social

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. In doing so, they have leveled the playing field for brands of all sizes and industries.

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All of the Social Media Metrics That Matter

Sprout Social

Did you know that when it comes to social media metrics, there are hundreds you could be analyzing? In this post, we’re going to look at the metrics you can gather from the top social networks and which ones matter most for your business. What Are Social Media Metrics? Official Social Media Metrics.

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B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. Create High-Quality, Evergreen Content.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

It can really throw you off your game in a conversation. That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. 60 Common Marketing Acronyms. Learn more about how marketers can use APIs here. B2B: Business-to-Business.