Remove government privacy-policy
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5 Basic Things Every B2B Marketer Needs to Do to Prepare for GDPR

The Point

Following on the heels of CAN-SPAM (US) and CASL (Canada), the General Data Protection Regulation (GDPR) is the latest in a series of government regulations that promises to have a major impact on the way B2B marketers conduct business. The penalties for non-compliance with GDPR can be severe. Update Your Privacy Policy.

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How ZoomInfo Gets Data: Top Privacy Misconceptions Debunked

Zoominfo

Concerns around data privacy have been on the rise in recent years — and for good reason. Consumer-oriented businesses collect data to create profiles that can, among other things, power more personalized marketing campaigns and introduce people to products that are more relevant to their needs and interests. Answer: No. Answer: Yes.

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Personalisation or Privacy: Striking the Right Balance

The Lead Agency

Privacy online is one of their main concerns; however, at the same time, they want to have a personalised experience from the brands that they interact with. Storing information about customers and prospects can be risky; if this data is misused or handled incorrectly, the business may face serious repercussions.

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Deliverability Acronyms: A-Z

eDataSource

Anti-Phishing Working Group Inc: APWG is the international coalition unifying the global response to cybercrime across industry, government and law-enforcement sectors and NGO communities. Canadian Anti-Spam Legislation - Canada's version of CAN-SPAM. Domain Keys Identified Mail - a standard email authentication protocol.

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5 Simple Steps to Ruin Marketing Automation

ANNUITAS

Failing to do this before launching a program will ensure that your emails land directly in the spam folder, or worse, not even reach your prospects at all. You must adhere to the laws regarding privacy and email governance for each country you send communications to (and they are all different). How do you know?

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How Data Security and Regulatory Compliance are Changing SEM

QuanticMind

Yet at the same time, the European Union and other government bodies around the world have continued to introduce stringent regulatory compliance mandates governing how that data can be collected and managed — which, needless to say, has significantly affected the way that organizations treat, store and use their most valuable data.

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2020 Local SEO Success: How to Feed, Fight, and Flip Google

Moz

Yet, the entries into the platform are poorly lit, the open-source concept is cluttered with spam, and growing litigation makes one wonder if there are bats in the belfry. Right now, running the most successful local business possible means acquiring the largest share you can of those estimated 1 trillion annual local searches.

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