Remove government
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Validity for Good uses email verification methods to deliver critical messages

Martech

During a time of crisis, organizations want to get messages about public safety out to their entire email list, which frequently overwhelms spam filters. Inboxes are also loaded up with phishing scams and malware from bad actors in these critical times.

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Navigating new spam policies: A guide to effective cold email outreach

Martech

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. Authenticating emails through DNS settings is a must to prevent phishing and impersonation. With a tight threshold of 0.3%, even one spam mark in 300 emails can raise flags. Desired delivery.

Outreach 111
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Deliverability Acronyms: A-Z

eDataSource

Anti-Phishing Working Group Inc: APWG is the international coalition unifying the global response to cybercrime across industry, government and law-enforcement sectors and NGO communities. Canadian Anti-Spam Legislation - Canada's version of CAN-SPAM.

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Personalisation or Privacy: Striking the Right Balance

The Lead Agency

Storing information about customers and prospects can be risky; if this data is misused or handled incorrectly, the business may face serious repercussions. Today’s consumers are more informed than ever about the risk of sharing their data, and they know how severe the consequences can be if their information falls into the wrong hands.

Privacy 98
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CX 2020: Stephanie Thum's Take on Changing Conceptions of the Customer Experience

GreenRope

In the digital age, businesses need to think about how they can tailor online experiences to meet the needs of all of their customers. The 10 (that's disingenuous because it's been incentivized so you can sell more), or the honest feedback about what a customer actually experienced that might help you improve your business?”

Ethics 52
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New email sender rules: Legitimate mailers will be collateral damage

Martech

New Google and Yahoo rules governing sending email will lead to an arms race pitting email providers against spammers. Authentication of outgoing emails, limiting user-reported spam rates and providing simple unsubscribe are the focus of the new rules. Each server can have up to 255 dedicated IPs for sending out the emails.

Rules 120
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11 Cyber Security Startups You Should Be Watching (We Are!)

Envy

As businesses undergo digital transformation or migrate to the cloud, traditional monitoring tools and security teams can lose track of the organization’s attack surface. These threats include social phishing, executive impersonation, fraud, brand abuse and counterfeits. Check Immuta out on: LI , TW, or FB.