Act-On

NOVEMBER 8, 2024

The holidays are the busiest time for email marketers and 2024 is going to be no different. At that same time we need to remember that our subscribers are being inundated with holiday emails as well. Understanding users’ inboxes are busier – what’s the best, most efficient time to send your email?

Planning 130

Planning Email Marketing Data Hygiene Deliverability 130

Salesforce Marketing Cloud

AUGUST 15, 2024

From November 21 through 27 our customers sent a record-breaking 54 billion messages on the Marketing Cloud platform. Then we give a few tips on how you can incorporate those learnings into the 2024 holiday season. Expert Advice From Trailblazers Email opens were down an average of 4.9% Last year was no exception. billion sends.

Email Marketing 115

Email Marketing Planning CAN-SPAM Deliverability 115

Martech

MARCH 17, 2025

Now is not the time to be an email marketing Luddite. Ive seen these tech advances revolutionize email marketing strategies. Heres what every agency and marketer should know to smash their 2025 KPIs. Recipients are bombarded with phishing scams and spam. Email: Business email address Sign me up!

Email Marketing 124

Email Marketing Phishing CAN-SPAM Domain 124

Marketing Insider Group

OCTOBER 7, 2020

Email marketing for startups delivers all these same benefits – with much less stress than knocking on doors. Quick Takeaways: Email marketing is a vital tool startups should use to reach customers, leads, and investors. Amazing email marketing starts with incredible content – both throughout email and elsewhere.

Startups 363

Startups Email Marketing Marketing Analytics Tools CAN-SPAM 363

SendX

JUNE 24, 2020

Statistics that help you make the best-informed decision on why to go for email marketing The Case for Email Marketing As marketers, we often have to make complex choices, and are always faced with the challenge of backing our decisions with tonnes of research, facts and figures. Popularity of Email Marketing.

Email Marketing 360

Email Marketing Statistics Open Rate Marketing Automation Services 360

Marketing Insider Group

OCTOBER 25, 2021

Think email is an outdated way to communicate with customers? In 2021, email remains a top-three distribution channel for both B2B and B2C brands. Nearly 90% of B2B brands and 80% of B2C brands are using email as a primary distribution channel. Best practices for optimizing email ROI. Think again! Ready to learn how?

ROI 352

ROI Email Marketing Planning CAN-SPAM 352

SendX

MARCH 18, 2021

What is B2B email marketing? So B2B email marketing, basically is a specific category of email marketing strategy where your target audience are businesses and not individual customers. Why B2B email marketing? According to research , the number of email users worldwide reached 2.9

Marketing Management 370

Marketing Management Email Marketing Budget Programs B2B Marketing 370

SendX

MARCH 12, 2021

Writer and Podcaster David Perell, says that “Email Marketing is like plumbing. Lessons from running my business: 1) Email marketing is like plumbing. Source: @david_perell According to research , the number of email users worldwide reached 2.9 So, we know that emails are here to stay. billion in 2019.

Enterprise Management 362

Enterprise Management Email Marketing Paid Search Agency Work Management 362

SendX

NOVEMBER 4, 2020

Source: Exabytes Digital Email marketing solutions help you develop, plan, and execute your email marketing campaigns. Millions of businesses use email marketing software as an easy and cost-effective way to reach a large number of customers. It also integrates seamlessly with all the major website builders.

Work Management 367

Work Management Marketing Management Email Marketing Planning 367

Martech

MARCH 24, 2025

Is AI truly revolutionizing email marketing, or is it just another overhyped technology? If youve been wondering how AI can (or should) fit into your email marketing strategy, youre not alone. Heres a sneak peek at whats changing and what you need to know before investing in your next email marketing solution.

Marketing AI 114

Marketing AI Email Marketing Deliverability Click Rate 114

SendX

APRIL 16, 2021

While social media marketing continues to play a vital role in your internet marketing strategy, you can't miss it when using email marketing to reach and interact with your customers. Keep reading to discover the top 30 effective checklists to ensure your email marketing campaigns fetch you the right results.

Email Marketing 305

Email Marketing Campaigns Autoresponders CAN-SPAM 305

Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. Generic “spray and pray” messages are, usually, quickly deleted (and possibly sent to spam). Personalized email is much more than simply auto-inserting the recipient’s first name. What Exactly is Email Personalization? Customize subject lines.

Email Marketing 348

Email Marketing Personalization Psychographics Marketing & Strategy 348

Webbiquity

JANUARY 17, 2020

The vast majority of all businesses, including 93% of B2B companies , use email marketing as an integral part of their marketing strategy. If you use email campaigns as part of your business strategy, you should by now have at least a basic understanding of what GDPR means. Guest post by Stuart Cooke.

Email Marketing 312

Email Marketing Campaigns Opt-in Planning 312

SendX

MAY 18, 2020

Affiliate marketing is a huge and consistently growing business. In 2017, Statista estimated that the total spending through affiliate marketing in the U.S. billion, and by 2022 it is estimated that affiliate marketing spend will reach $8.2 As the affiliate marketing sector grows, your competition grows too. reached $5.37

Promotion 370

Promotion Email Marketing Urgency Marketing Paid Search Agency 370

SendX

SEPTEMBER 21, 2020

If you’re building a strong online presence for your business, you can generate sales in many ways, from using PPC ads to sending promotional emails. Although email marketing has been around for quite a while, it hasn’t become obsolete. Customers are used to receiving and sending emails. What is Email Marketing?

Paid Search Agency 273

Paid Search Agency Email Marketing Work Management Marketing Management 273

Trade Press Services

FEBRUARY 17, 2025

Email open rates are a key metric for measuring email marketing successthey signal whether your campaign has captured your audiences attention or fallen flat. To accomplish these goals, here are some tips for improving email open rates and achieving better marketing results. ChatGPT can also help brainstorm ideas.

Marketing AI 86

Marketing AI Email Marketing Optimization B2B Marketing 86

Litmus

JULY 31, 2024

Gmail is one of the most popular inbox service providers (ISP) with over 30% of email client market share. However, ever since Gmail launched its tabbed inbox in 2013, some marketers have been clamoring for their emails to be delivered to the Primary tab vs. the Promotions Tab.

Promotion 103

Promotion Email Marketing CAN-SPAM Work Management 103

Act-On

DECEMBER 19, 2023

Marketers often ask about the best practices for email sender names (also known as the email display name or “from” name). In email marketing, sender name refers to the visible name the recipient sees in their inbox. Most email clients don’t display the address until the recipient opens the email.

Email Marketing 245

Email Marketing Practices Deliverability Best Practices 245

SendX

FEBRUARY 26, 2021

Source: Freepik Is email marketing actually useful for financial services? Email marketing is just as relevant in the finance industry as it is in any other industry. Strengthen your business and stay in contact with your clients by upping your email game. Emails go directly to someone’s inbox.

Work Management 284

Work Management Marketing Management Email Marketing Service 284

Webbiquity

AUGUST 30, 2024

Effective content marketing is a creative and strategic endeavor—one that requires finesse, data-driven insights, and a solid dose of creativity. All of which classic marketers should have a passion for. This post dives deep into content marketing, helping you not just keep up but stay ahead. Contributed post.

Paid Content 169

Paid Content Marketing AI Content Marketing Planning 169

Litmus

JULY 7, 2025

Key takeaways Email QA (quality assurance) is a critical step in the email marketing process that ensures emails perform correctly and reach inboxes. Skipping QA can result in broken campaigns, compliance issues, and lost revenue. Don’t let them ruin all the hard work you’ve put into your email campaigns.

Email Marketing 73

Email Marketing Enterprise Management Deliverability Planning 73

SendX

FEBRUARY 21, 2020

Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? So, if you’ve been waiting for a sign to help you decide whether or not you should use B2B email marketing to boost your business, this might be it. So, what is the trick when it comes to making the most out of B2B email marketing?

Email Marketing 284

Email Marketing B2B Marketing B2B Planning 284

Martech

JULY 23, 2024

Deliverability may not be the most interesting part of email marketing, but it is the most important. It doesn’t matter how good your creatives or offers are if they never get to the email inbox. Earlier this year, Google and Yahoo started enforcing new requirements for bulk email senders. How big is the spam problem?

Deliverability 123

Deliverability CAN-SPAM Domain Click Rate 123

SendX

APRIL 22, 2021

Source : Vlada Karpovich Traditional marketing is far from your only option in the modern world. These days, if your company isn’t using content marketing as your main strategy, then you’re already behind the times. Email content marketing is considered one of the most effective online marketing strategies for businesses.

Email Marketing 221

Email Marketing Content Marketing Marketing & Strategy Content 221

SendX

DECEMBER 5, 2019

Russell Brunson in his book Dotcom Secrets explains the importance of building an email list so you can have the traffic you can control. This is why email marketing has become so popular. Well, at least it used to be just an email marketing tool. It would be the pricing?

Email Marketing 259

Email Marketing Planning Campaigns Paid Search Agency 259

Martech

JANUARY 10, 2025

AI-driven changes coming to inboxes will put even more pressure on your email subject lines. Deception can erode trust. Your emails reflect on your brand, and customers don’t do business with brands they don’t trust. Subscribers might also ignore them or report them as spam. Are you prepared for the challenge?

Copywriting 134

Copywriting CAN-SPAM Phishing Click Rate 134

Marketing Insider Group

APRIL 12, 2021

People only have so much to give, and if your emails don’t have immediate appeal, you can kiss your click-through dreams goodbye. Recent research shows email open rates dropped in 2020. That trend may reverse, but the number of emails in the world will continue to increase significantly. But where to begin?

Deliverability 363

Deliverability CAN-SPAM Business Click Rate 363

Martech

JANUARY 13, 2025

These divergent approaches to moderation, combined with escalating data privacy concerns, pose significant challenges for marketers and consumers. How can consumer demands for data privacy coexist with the realities of effective digital marketing? blocklist providers. Dig deeper: U.S. Dig deeper: U.S.

Privacy 130

Privacy CAN-SPAM Privacy Policies Privacy Protection 130

Martech

MARCH 28, 2025

Google’s year-old spam limit and Apple’s iOS are causing significant problems for email marketing SMB or enterprise, CPG or B2B brands of all sizes and verticals are still struggling to get under Gmails spam thresholds. Their emails only show up in the inboxes of people already engaging with the brand.

Email Campaigns 131

Email Campaigns CAN-SPAM Campaigns Privacy Protection 131

Optinmonster

NOVEMBER 3, 2024

That’s a question that travel marketers have to wrestle with every day. With a lot of competition, and a large potential market, it’s essential to find effective ways to reach new customers, retain existing ones, and make your business stand out. One of the best ways to do that is with travel industry email marketing.

Email Marketing 80

Email Marketing Planning Work Management Marketing Management 80

Martech

JULY 31, 2024

Gmail’s new spam guidelines are putting email and CRM marketers in a bit of a pickle. Responsible list management to stay under spam thresholds means subscriber volume will likely decrease over time. In other words, if you’re going to fail, fail fast to mitigate your spam risk.

Acquisitions 123

Acquisitions Practices CAN-SPAM Best Practices 123

SendX

MARCH 3, 2021

Marketing is best when it feels genuine. This is especially true in email marketing. Unlike social media posts or blog content, customers see their email inbox as a private space. Yet, many marketers use no-reply email addresses in various ways, from automating contact form responses to full email marketing campaigns.

Autoresponders 369

Autoresponders CAN-SPAM Deliverability Customer Satisfaction 369

Martech

DECEMBER 5, 2024

Most deliverability advice looks only at email list issues and how to design, send and manage your email campaigns. However, not all deliverability problems are solved by removing inactive subscribers and spam complainers, or tunin up your email coding to avoid triggering a spam filter.

Deliverability 123

Deliverability CAN-SPAM Business Opt-out 123

Act-On

JULY 3, 2025

When email marketers hear about bot clicks and proxy opens, they often think of inflated metrics and distorted reports. These clicks can be frustrating as they distort performance metrics, making the click rate an unreliable indicator of engagement. ALLDATA It’s every email marketer’s worst nightmare.

Deliverability 147

Deliverability Phishing Privacy Protection Click Rate 147

Litmus

OCTOBER 18, 2024

In theory, email signup is a simple formality before you get to the good stuff of email marketing. What seems like a straightforward action comes with decisions that can impact your email deliverability and performance, though. You set up a double opt-in process in your email service provider ( ESP ).

Opt-in 113

Opt-in Deliverability Opt-out CAN-SPAM 113

SendX

JULY 13, 2021

Nearly 250 billion emails are exchanged every day over the internet. Some get high reads and clicks, while some go in the spam and trash. Also, you must invest time in crafting the best marketing strategy that suits your business needs. You can also send them coupons or discounts with some catchy subject lines and CTAs.

Email Marketing 195

Email Marketing Marketing & Strategy Marketing Strategy Planning 195

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Moreover, they can complement your other marketing strategies in substantial ways. Guest post by Nina Petrov.

Email Marketing 183

Email Marketing Work Management B2B Marketing Marketing Management 183