Marketing Insider Group

JUNE 22, 2023

Image Source Key Takeaways: Automated marketing software lets you program and test marketing campaigns more easily than ever before. Marketing automation can save you time and money and improve the buyer’s journey. Keep in mind best practices to ensure your automated marketing campaigns are personable.

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SendX

OCTOBER 9, 2020

Email marketing is one of the most important things for a brand to greatly increase its marketing efforts. Furthermore, it is also an important use of most popular brands because many people around the world are associated with the emails. Thus, email marketing helps the brand to engage with customers in a better way.

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Litmus

NOVEMBER 30, 2023

Email geeks, we see all the hard work you put into your email marketing campaigns. Yet your beautiful email campaign may never actually reach the inbox. Yet your beautiful email campaign may never actually reach the inbox. Email deliverability is a complicated, technical beast.

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Zoominfo

OCTOBER 15, 2019

Cold email is one of the most common and tested tactics in a modern salesperson’s repertoire. And yet, sales reps constantly look for ways to improve their sales email strategy. It’s not hard to see why — only 21% of emails from email campaigns are opened. But that does not mean cold emailing is impossible.

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SendX

AUGUST 31, 2020

In email marketing campaigns, you don’t always get what you see. The point is that there are different email providers that people use, such as Yahoo, Outlook, or Gmail, and this can make the emails appear differently for email subscribers.

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Sharpspring

JULY 23, 2020

Email campaigns are an essential part of any good marketing strategy, but they are only effective when they are well-thought-out. Optimizing your emails is a crucial step to better understanding and generating more leads. Write Your Emails Right. The subject line is the first information a user takes in from an email.

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Litmus

NOVEMBER 27, 2023

Is there any way to ensure your emails always land in the inbox? With Google and Yahoo enforcing new email deliverability rules, reaching your subscribers is about to get more difficult. But worry not—as long as you follow these new rules, your email campaigns should stay out of spam.

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SmartBug Media

OCTOBER 4, 2022

Email marketing is one of the most effective strategies for engaging and retaining customers by providing valuable, actionable content. However, you don’t just wake up one day with a plan and start sending out emails. Data privacy is an increasingly important issue for people and email service providers (ESPs).

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Litmus

NOVEMBER 21, 2023

Your email service provider (ESP) is essential to your email marketing workflow. While your relationship with your ESP can change over time, leaving one to move to another is bound to be an emotional time. Optimize cost-efficiency ESPs are an investment for your email team; you don’t want to pay for multiple for too long.

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Martech

DECEMBER 5, 2023

A successful cold email program — or “prospecting,” if you prefer — takes careful handling. Cold emails take delicacy and precision. You have to show quickly that you know enough about your contact to have a reason for emailing them out of the blue and that engaging with you would drive a specific benefit.

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Sharpspring

SEPTEMBER 16, 2022

Creating an effective email outreach strategy is something any business investing in digital marketing will have to face. Whether it’s for lead generation or nurturing, or for influencer marketing and link building, reaching out to people via email is an integral part of any marketing strategy. Here are the steps to success.

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BenchmarkONE

APRIL 3, 2019

You’ve heard it a thousand times before: your email marketing campaign is only as good as the copy you write. If you’re not getting the desired results from your email marketing campaign, the problem might not be the content. An effective HTML email template can set your email apart from the masses.

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Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. What is email marketing and why does it matter? Is email marketing easy?

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Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? But rest assured, email is not going anywhere.

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Marketing Insider Group

FEBRUARY 14, 2023

Email isn’t going anywhere anytime soon, and making sure your message stands out is becoming harder and harder to do. The average person receives 121 emails per day. One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line.

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sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success.

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Webbiquity

NOVEMBER 23, 2020

Grow your opt-in email list, get more leads, and increase sales. Long Tail Pro helps you easily find less competitive keywords that can get you tons of high-converting online traffic regardless of your market space. Simply drag and drop your photos and video clips into pre-built templates to create share-worthy videos in minutes.

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Navigate the Channel

AUGUST 23, 2023

In today’s fast-paced business landscape, B2B email communication plays a pivotal role in connecting with clients, partners, and prospects. However, sending an email is just the beginning; what truly matters is whether your email effectively lands in the recipient’s inbox and captures their attention.

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Navigate the Channel

JANUARY 3, 2024

Email marketing is a powerful tool for businesses to reach their audience, build relationships, and drive revenue. But to harness its full potential, you must contend with the most common email marketing mistakes. These errors can sabotage your efforts, waste resources and damage your brand’s reputation.

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Oktopost

APRIL 14, 2021

Everyone has an email address and when getting started with email marketing, so why not just start using your Gmail or Outlook account to send messages? This sounds pretty legit, but if you are about to do so, go through this article and see why every email marketer advises against it. Type the message and hit the send button.

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sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success.

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Vision6

JANUARY 16, 2022

GDPR, CCPA, Spam Acts; what does it all mean and how does it affect you? It’s important for all businesses to be informed about the changing laws around email compliance and security so they can avoid breaking them. Current regulations for email marketing. So what do these laws look like around the world?

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Litmus

APRIL 15, 2021

Are you gearing up for your next email campaign and wondering if you should QA test that email first? Maybe you’re using a pre-tested template, but you’ve changed things up since the last send. Or maybe, you heard some email clients might have pulled support for a feature you use. The Anatomy of a Broken Email.

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Litmus

AUGUST 19, 2021

You can easily update it. Costly mistake, but you can redirect quickly. Mistake in an email? When it comes to email, most mistakes are permanent. And since email has the highest ROI among digital channels, these mistakes can be very costly. Get your email delivered. Avoid costly email mistakes.

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Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. How to Avoid Emails Going to Spam With 7 Tricks.

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Optinmonster

DECEMBER 18, 2023

Are you looking for the best SMTP provider to ensure your emails are delivered? Transactional emails are a pivotal part of running any online business. Customers and subscribers expect to receive email notifications about their orders and any changes to their account. WordPress relies on PHP to send emails.

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Blue Flame Thinking

SEPTEMBER 25, 2023

Email marketing is a powerful tool and a critical part of your channel mix. Planning Your Email Marketing Campaign If you haven’t started email marketing yet, you can crawl, but running an email marathon should be your goal. The below questions can help you identify the right place to start.

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Heinz Marketing

JUNE 27, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing I’ve spent the better part of 2023 so far writing about email deliverability and optimization. Where it All Began What started me down this path in the first place was some really bad email metrics. Sometimes even in the dreaded spam folder. Embarrassingly bad.

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Optinmonster

MARCH 13, 2023

Are you looking for ideas for your email newsletter signup forms? A well-designed signup form can make a big difference in your conversion rates. In this article, we’ll share some inspiring newsletter signup examples along with best practices you can use to create your own. What Is an Email Newsletter Signup?

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Vision6

APRIL 25, 2023

Welcome emails are a great way to give your new subscribers or customers that warm and fuzzy feeling. However, to see it as only that is a considerable underestimation of the power behind the welcome email. Implementing an onboarding email series creates connection, loyalty, increases credibility and improves results.

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Optinmonster

AUGUST 16, 2023

Are you looking for the best bulk email services to help you reach a wider target audience? Marketing automation has come a long way , and bulk email services are at the forefront. You can use them to design professional campaigns, automate messages, and analyze your emails’ performance.

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Litmus

APRIL 29, 2021

We frequently nerd out about HTML emails. Whether it’s analyzing design trends like representation or geometric elements , or writing about tips and tricks like enabling Dark Mode , a lot of our content focuses on producing beautiful, functional HTML email campaigns. Plain text emails are just that—plain text.

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Martech

MAY 4, 2023

It uses vendor’s sales, marketing and product content to create content for a variety of channels, including news articles, blogs, websites, emails, social media posts, ads and scripts. It answers any questions related to a specific monitoring query and removes mentions that are not relevant or spam, increasing the accuracy of the response.

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Litmus

APRIL 6, 2021

How to do an email audit. Don’t forget about your email audit document. If you’ve done your email audit correctly, this document will house everything you need to migrate over to your new ESP. If you’ve done your email audit correctly, this document will house everything you need to migrate over to your new ESP.

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SocialPilot

JANUARY 29, 2024

However, there are several misconceptions about how this goldmine can be leveraged. Those who know how to email an influencer can easily embrace the power of genuine connections. At the same time, others are still waiting to hear the replies to their outreach cold email. Sending cold emails sometimes feels overwhelming.

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Optinmonster

APRIL 27, 2021

Do you want to learn how to prevent spam registration on WordPress? But when you’re fighting against spambots and fake registrations, it can feel even more discouraging. That’s why, today, we’re going to share 3 surefire methods for protecting yourself against spam registrations in WordPress.

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Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

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