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How to Boost Open Rates with Better Email Subject Lines

Sharpspring

Part 1: How to Boost Your Open Rate with Better Email Subject Lines. How subject lines, preheader text, and the From field can convince recipients to click. The key to success is to nab your recipient’s attention and make them eager to open your email.

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Optimizing and Testing Your Email Campaigns

Sharpspring

It can take a lot of trial and error to get your email marketing strategy delivering the results you want. The last thing you want is a scattershot approach, i.e. throwing out everything you can and seeing what sticks. Email Campaign Best Practices.

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8 Strategies To Help You Increase Email Response Rates

SendX

If you have an email marketing list, there are several factors you need to optimize to have a significant positive return on investment. One of these factors is your email response rate. Your response rates would show you how effective your email marketing strategy is.

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18 Subject Line Tips from Experts to Win Email Opens

Litmus

People are changing—and your subject lines have to adapt to rise above the busy inbox and win those coveted email opens. But not just any email opens. Even for someone like me who’s been doing email marketing for over a decade and now does content for a living.

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12 Reasons Why Your Emails Go in the Spam Box (and How to Make Sure They Don’t)

Optinmonster

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. Because your emails are winding up in spam folders. How to Avoid Emails Going to Spam With 7 Tricks.

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10 Things Every Email Marketer Can Relate To

Webbiquity

Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. And if you’re a fellow email marketer, I’m sure you know all too well what I mean. 1) Realizing your email included a typo after you hit “send.” Your stomach sinks, and there’s nothing you can do.

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Guide to Bulk Email Blasts (Best Practices That Work in 2020)

SendX

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Few characteristics of an email blast.

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What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

What is spam? What is a cold email? And when is your email against the law? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. Spam” is not a legal term, and definitions vary.

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The Truth about Cold Email

DiscoverOrg

What is spam? What is a cold email? And when is my email against the law? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for 2,500 companies worldwide. Spam” is not a legal term, and definitions vary.

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15 Best Practices for E-newsletters

SendX

With a 45-to-1 ROI (return on investment), email newsletters are among the most effective tools for generating sales in e-commerce. However, if you haven't been seeing the results you want from your email marketing efforts, then it's time to tweak your strategy. email newsletter

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Is Your Email Program Health Great or in Need of Help? [Checklist]

Litmus

You might know this stat by now: Email marketing’s return on investment (ROI) is an average of 36:1. But to maximise just how much of a return you get out of your email program, you need a healthy one that’s firing on all cylinders. When to do an email marketing check-up.

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The Ultimate Email Marketing Glossary for 2022

SmartBug Media

When you’re a freshman marketer first getting started with email marketing, especially when you’re promoting an e-commerce website through Klaviyo , you’ll notice that there are a lot of important terms and acronyms that you’ll want to learn. Bounce Rate. CAN-SPAM.

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Powerful 10 Email Blast Marketing Tips in 2021 That Never Let You Down

SendX

Email marketing is a deadbeat marketing method. In fact, a survey conducted among 372 marketers worldwide showed that an average email marketing ROI is 38:1. Source: Litmus) Not only do emails have good ROI, but also they have amazing open and click-through rates.

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20 Questions: Email Marketing

SendX

Emails have time and time again proven themselves to be the top way to communicate with both existing and potential customers. This list is a comprehensive look at common email marketing questions, designed to provide value whether you’re a seasoned vet or a complete beginner.

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What is a bulk email blast?

SendX

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. The mailing list is not segmented.

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Top 20 Email Marketing Terminologies

SendX

In this post we’re going to look at several email marketing terminologies around the world of email marketing. Email is still one of the best performing marketing channels there is. Email marketing generates a whopping ROI of 4200%. With it you can send and get emails.

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5 Steps To Perfecting Your Email Automation

Sharpspring

When used properly, email marketing can be one of the most effective ways to boost your business. However, the ability to measure results is at the center of every successful email campaign, and this is where automation tools become so valuable. 1 Segment Your Email Lists.

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11 Tips to Jump Start Your B2B Email Marketing Campaigns

Circle Studio

Email is still the fastest and most direct way to deliver content to clients and prospects. Of all the channels available to marketers, email is the one channel your audience accesses regularly. Nevertheless, challenges remain and many firms’ email campaigns could use some new life. Whether it’s low open rates, high unsubscribes, less than stellar clickthrough rates, poor deliverability, or campaign fatigue, common issues are persistent among B2B firms.

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Email Marketing Best Practices: How to Send Emails Your Subscribers Will Love

Hubspot

While email marketing may not get the attention some newer marketing channels get, it's still a terrific way for you to generate leads and convert more prospects for your business. With that in mind, I want to share some email marketing best practices you can use to generate more leads for your business. Email Marketing Best Practices of 2018. Don't Purchase Contact Lists. Use Incentives to Increase Open Rates. Clean Your Mailing List Regularly.

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Tips on Email Marketing Terms & Trends for 2021

Sharpspring

From acronyms to shorthand and nicknames for emerging technologies, sometimes it can feel like marketers are creating their own language. If you’re diving into email marketing and feeling overwhelmed by the language, this helpful glossary of tips on email marketing terms and trends is for you!

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Building a Good Brand Relationship via Email Marketing

Sharpspring

How to boost your engagement rate and reduce unsubscribes. Getting people to sign up for your mailing list is easy compared to keeping them subscribed. So, how can you successfully engage your audience, build a brand relationship, and fully leverage your list to grow your brand?

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8 Best Practices to Protect Your Email Reputation

Zoominfo

You spend weeks developing your latest email campaign only to receive terrible results. Your bounce rate was astronomical and barely anyone engaged with the campaign. A bad email reputation. The best way to ensure the deliverability of your emails is to maintain a healthy email reputation. If you’ve found yourself struggling to maintain a good email reputation, this post is for you. 8 Steps to Improve Your Email Deliverability Rate.

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The Unseen Damages to Your Marketing Due to Email Bounces

SalesIntel

It’s a direct indicator that something went terribly wrong in your email marketing. Email bounces (which account for a portion of overall delivery) occur when an email is made undeliverable in any manner. How Email Bounces Hurt Your Marketing.

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The Definitive Guide to Email Deliverability

SendX

You and your entire team has worked tirelessly for the last 6 months on writing quality content and building an envious list of quality subscribers. But your email marketing effort is not yielding any results. Your CEO is demanding email marketing ROI and you have absolutely nothing to show for it. You have a good subscriber list but conversions are not really happening. It makes you question whether email marketing is dead already? What is Email Deliverability?

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5 Ways to Target B2B Customers Through Email Marketing

KoMarketing Associates

Here’s some news that might come as surprising: a recent study in the UK of IT professionals working in B2B said they preferred that companies market to them using email by a gross majority: 57 percent. This indicates an interesting trend in marketing today: many professionals are getting fatigued at the sheer amount of ways that marketers can target them. Email surely fits into this basket of digital approaches, but studies like this one show that there’s still hope.

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Top 10 Best Email Marketing Services Software Platforms for 2020

Martech Advisor

Email marketing services software are defined SaaS (cloud) based platforms that allow marketers to create, send and analyze emails, typically for the purposes of audience engagement and lead generation. Table of Contents: What is an Email Marketing Software Platform?

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19 Cold Emailing Myths That You Should Never Follow

MarketJoy

Cold emailing works – it’s one of the most powerful tools to bring in new customers for businesses among marketing channels. Well, when you do a deep dive into why cold emailing is not driving the returns you expected, you often discover small mistakes are the cause. These simple errors are easy to fix but can have a significant impact on your open and response rates. Here are 19 common cold emailing missteps to avoid. It can but not always.

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The Top 10 Do’s and Don’ts of Email Marketing

SugarCRM

From planning your schedule to crafting your emails to fretting over subject lines, there’s a lot that goes into an email marketing campaign. 5 Email Marketing Do’s. Track Metrics and Conduct A/B Testing: How well are you doing currently and what can you do to improve? In terms of metrics, be sure to monitor open rate, bounce rate, click through rate, unsubscribe rate and inbox placement rate. 5 Email Marketing Don’ts.

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3 Strategies for Maximizing Email Deliverability

Adobe Experience Cloud Blog

It’s the only way your emails get seen, opened, and clicked on. And if you can increase your deliverability by even just 1%, it can have a significant impact on your ROI. But achieving high deliverability rates that could make even a mailman jealous doesn’t come easy. Think of it this way: as an email marketer, you’re like the friendly neighborhood mailman. Every house that you deliver email to has a guard dog (ISP). Don’t Buy Lists.

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The Ultimate Guide to Email Marketing

Hubspot

The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Email isn’t dead. Email marketing isn’t spam. Email marketing effectiveness There are 3.8

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Delivering Episode 16: Privacy Expectations in Email Marketing

Litmus

In this episode of Delivering, host Jason Rodriguez tries to work through the ongoing discussion around digital privacy and how it relates to email marketing. How is tracking information used in email marketing? I’d absolutely LOVE to hear your take on the privacy in email debate.

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Dos and Don’ts to Improve Your Email Marketing Newsletters

Circle Studio

Email remains a powerful way to communicate with customers and prospects, as 58% of adults check their email first thing in the morning, and 91% of people check their email every day on their smartphones. However, there are guidelines to follow and practices to avoid in order to create a compelling email newsletter that resonates with your audience and keeps them engaged. Here are 13 dos and don’ts for your email newsletters. DO: Send targeted emails.

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16 Awesome Email Marketing Campaigns & How to Run Your Own

Hubspot

Consumers love connecting with brands via email, and it's a channel that continues to provide ROI. In fact, for every $1 spent on email marketing, marketers receive an average of $42 in return ( HubSpot State of Marketing 2020 ). What Is an Email Marketing Campaign?

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Email Marketing Best Practices I Learnt After Sending 2,049,567 Emails

LeadSquared

We just have a lot of subscribers for webinars and newsletters, and for the past 3 years, I have constantly engaged them with email marketing. So, these have mostly been nurturing emails to opt-in lists. The same goes for emails. So how did this impact the click rate?

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What Sending 2,049,567 Emails Taught Me About Email Marketing Best Practices

LeadSquared

We just have a lot of subscribers for webinars and newsletters, and for the past 3 years, I have constantly engaged them with email marketing. So, these have mostly been nurturing emails to opt-in lists. The same goes for emails. So how did this impact the click rate?

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72 Definitive Reasons Why Your Emails are Going to SPAM (Reason 27 Will Blow Your Mind)

SendX

If you are reading this it is highly likely that a portion of your email traffic is landing in SPAM. You must be pondering - " why are my emails going to spam ", “ What did I do wrong in the last few weeks that caused my emails to land in SPAM? ”, “ Am I being too aggressive with my email marketing campaigns? ” Or “ Is it the new Email Marketing Provider which we moved to recently? ”. Why are my emails going to spam?

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Answers to Your Top 11 Questions About Email Marketing #EmailSci

Hubspot

On Wednesday we hosted our latest webinar, The Science of Email Marketing where our very own Dan Zarrella presented some juicy new email marketing data and insights. So here they are, your top email marketing questions from Wednesday's webinar, answered! 1) Should an email come from a person or a business for a better open rate? 2) How many characters do you suggest for the subject line of an email? 6) What is considered a decent unsubscribe rate?

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Dreamforce 2009: The Secrets to Email Marketing Success: A Marketing Panel

Adobe Experience Cloud Blog

Last Thursday at Dreamforce, I had the chance to attend The Secrets to Email Marketing Success: Marketing Panel. This panel session focused on how to get more from email marketing as well as discuss the latest trends and strategies in email marketing. Here are my takeaways from the session: 5 Tips for email marketing best practices from Salesforce.com’s Robin Daniels : Targeted Lists - Segment your audience to get more out of your email campaigns.

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6 Tips For Email Marketing Success This Holiday Season

Adobe Experience Cloud Blog

And with email being 40 times more effective at acquiring new customers than Facebook or Twitter, it’s important to note that email is not to be ignored. In this blog, I’ll cover six critical tactics to run a successful email marketing campaign this holiday season. According to DMA , marketers have found a 760% increase in revenue attributed to email from segmented campaigns. A key element of successful email marketing lies in personalization.

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The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know

Hubspot

Email marketing is a central part of your inbound marketing strategy, but it can be an intimidating tactic to tackle if you're a newbie. Heck, even seasoned email marketers are continually learning new terms (we learned some new ones for this post!) So we put together this glossary of email marketing terms that you can refer back to any time you wonder what they heck a blog post, your boss, or your ESP's documentation is talking about. 25 per email address.