INDUSTRY INSIGHTS YOUR PEERS ARE READING
If you’ve been keeping track of your marketing channel return rates, you might notice that your biggest ROI comes from – surprise – email marketing. Based on statistics, email is the main driver of leads and revenue for B2B marketers at 73 percent and 63 percent , respectively. Furthermore, email as a platform is said to be 40 times more effective for customer acquisition than social channels. The Issues with Email Marketing. Email Mistakes to Avoid. MORE
The email ecosystem is constantly updating, changing the way we strategize email marketing initiatives. Today, Internet Service Providers (ISPs) look at many different variables when determining whether to deliver one of our marketing emails to one of their customers. MORE
Email marketing is hard. Some might argue that B2B email marketing is harder today than it was 5 years ago or 10 years ago, but I would probably counter with “its always been hard.” And I have not even mentioned the “D” word yet: daunting and difficult email Deliverability. MORE
On Wednesday we hosted our latest webinar, The Science of Email Marketing where our very own Dan Zarrella presented some juicy new email marketing data and insights. So here they are, your top email marketing questions from Wednesday's webinar, answered! MORE
Author: Kevin George As an email marketer, subscriber engagement is undeniably one of the most critical factors that makes or breaks your efforts in converting your subscribers into lifetime customers. Yet, out of all marketers, only 40% are using transactional emails. Feedback Emails. MORE
Gone are the days when batch and blast email campaigns were the sole focus of marketers and the only use of marketing automation. It can be, though it’s important to keep in mind that with great power comes great responsibility. Marketing automation is not a license to SPAM-. MORE
But your email marketing effort is not yielding any results. Your CEO is demanding email marketing ROI and you have absolutely nothing to show for it. It makes you question whether email marketing is dead already? What is Email Deliverability? What is SPAM? MORE
An email marketing manager is responsible for end-to-end marketing activities through email campaigns. If you’re evaluating the option of becoming an email marketer, this article takes you through the role, skills, and job description of an email marketing manager. MORE
Raise your hand if you've ever sent out a marketing email , only to realize after clicking 'send' that your email's main call-to-action contained a broken link. So how can you prevent those silly mistakes from bleeding into your email campaigns? MORE
If it is a condition that they have to submit their email address to get the freebie, you’ll quickly build a large list. If not, you’ll see it in your open rates, unsubscribes, or worse, spam complaints. Yes, it is illegal, as in prohibited by Federal CAN-SPAM regulations. MORE
Here’s some news that might come as surprising: a recent study in the UK of IT professionals working in B2B said they preferred that companies market to them using email by a gross majority: 57 percent. This indicates an interesting trend in marketing today: many professionals are getting fatigued at the sheer amount of ways that marketers can target them. Email surely fits into this basket of digital approaches, but studies like this one show that there’s still hope. MORE
When most people think about email marketing, they picture one-off emails sent to targeted portions of their database. What is a transactional email ? Not only have we collected these emails, but we've also dissected them to figure out what makes them truly great. MORE
In this episode of Delivering , host Jason Rodriguez digs into the history of the email industry—from the first spam message to recent mergers and acquisitions. And, more importantly, where are we going with email marketing? While email marketing has been around for a long time, it’s changed a lot—especially in the last few years. Welcome to Delivering , a podcast about email marketing and it’s place in the world. Email marketing is far from dead. MORE
Direct Email Campaign Best Practices. When you run direct email campaigns, you want to do it in a way that maintains or improves your online reputation and avoids being blacklisted or marked as a spam. Why Emails Don’t Reach the Inbox. Email Best Practices. MORE
“Deliverability” is the measure, usually expressed as a percentage, of how many of the emails you send actually make it into the inbox. To create highly deliverable email campaigns, you must first understand the landscape and the challenges to be overcome in order to place a message in an individual’s email inbox. The landscape changes every day, due to the ongoing evolution of both spam and the service providers that battle it. Email delivered. MORE
If you are reading this it is highly likely that a portion of your email traffic is landing in SPAM. Or “ Is it the new Email Marketing Provider which we moved to recently? ”. The tragedy is: You don’t have to be a spammer for your emails to land in SPAM. MORE
Cold emailing works – it’s one of the most powerful tools to bring in new customers for businesses among marketing channels. Well, when you do a deep dive into why cold emailing is not driving the returns you expected, you often discover small mistakes are the cause. Written By. MORE
You spend weeks developing your latest email campaign only to receive terrible results. Your bounce rate was astronomical and barely anyone engaged with the campaign. A bad email reputation. 8 Steps to Improve Your Email Deliverability Rate. MORE
What is spam? What is a cold email? And when is my email against the law? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for 2,500 companies worldwide. Spam” is not a legal term, and definitions vary. MORE
Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns -- a lot goes into executing a successful email marketing program. 10 Things All Email Marketers Can Relate To. MORE
Traditional database maintenance usually involves some combination of list vendors, professional database cleansing services, email scraping, and good old fashioned personal outreach. But just because it never goes away doesn’t mean it can be swept under the rug. MORE
While email marketing may not get the attention some newer marketing channels get, it's still a terrific way for you to generate leads and convert more prospects for your business. Email Marketing Best Practices of 2018. Avoid Using 'No-Reply' in the Sender's Email Address. MORE
As a marketing professional, maintaining the health of your company’s database is integral to the success of your campaigns. You can. Where Can You Find Quality Leads? Every time you send an email campaign, you inevitably receive replies back. MORE
We’ve identified what we think will be the three major deliverability trends of 2015 – take a look, and find out how to make sure every email message gets delivered. Sending relevant and personalized content can help you connect with your recipients in a more powerful way. MORE
Traditional database maintenance usually involves some combination of list vendors, professional database cleansing services, email scraping, and good old-fashioned personal outreach. But just because it never goes away doesn’t mean it can be swept under the rug. MORE
Whether you’re a small mom-and-pop shop, a new startup looking to take over an untapped market, or a seasoned marketing pro, it can be overwhelming to find the best tools out there. Or spending hours on end tracking down information, manually sending out emails, and following up with leads? MORE
From planning your schedule to crafting your emails to fretting over subject lines, there’s a lot that goes into an email marketing campaign. 5 Email Marketing Do’s. Track Metrics and Conduct A/B Testing: How well are you doing currently and what can you do to improve? MORE
At the recent Marketing Nation Summit , Marketo CEO Steve Lucas shared some pretty incredible statistics about email. Basically, we send a LOT of emails. Specifically, the typical annual response rate for email campaigns is (conservatively) 2%. MORE
In this age of information overload, it’s not easy to entice people to sign up for yet another email marketing subscription. Studies show the average corporate employee receives approximately 105 emails per day. You may also want to include an incentive in your email. MORE
Whether you’re sending emails or mailing postcards, inaccurate data can tank your database marketing efforts. Today I’m going to focus on email marketing, how accurate data equates to better database marketing, and how reply email mining increases database health. MORE
And with email being 40 times more effective at acquiring new customers than Facebook or Twitter, it’s important to note that email is not to be ignored. In this blog, I’ll cover six critical tactics to run a successful email marketing campaign this holiday season. MORE
Companies often list email as one of their most powerful marketing channels. With email usage worldwide projected to reach 3 billion users by 2020, businesses simply have to continue using email marketing to reach their audiences if they want to scale quickly. MORE
The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Email isn’t dead. Email marketing isn’t spam. Email marketing effectiveness There are 3.8 MORE
Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. Your stomach sinks, and there’s nothing you can do. MORE
First, Pay Attention To Out-Of-Office Replies It may not be readily apparent, but they contain a wealth of information that you can actually use. Additionally, you have just validated Mark’s email address. You can now segment Mark based on his title, Digital Marketing Manager. MORE
Email remains a powerful way to communicate with customers and prospects, as 58% of adults check their email first thing in the morning, and 91% of people check their email every day on their smartphones. However, there are guidelines to follow and practices to avoid in order to create a compelling email newsletter that resonates with your audience and keeps them engaged. Here are 13 dos and don’ts for your email newsletters. DO: Send targeted emails. MORE
Email Marketing. Email Designer. Email Personalization. Can Spam Compliance. Webinar Campaigns. Campaign Manager. Email Marketing. Coffee at Midnight, Emails at Noon. How to Customize Emails Without Being Creepy. Email Tourism. MORE
Perhaps their email inboxes overflow daily and they’re tired of going through and deleting each email. Or, maybe they had a bad day and spent their lunch break un-friending people andunsubscribing to email blasts. The email says, “Happy Holidays – we’re unsubscribing you!” MORE
Webbiquity
JUNE 18, 2019
Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. Your stomach sinks, and there’s nothing you can do.
Versium
APRIL 1, 2019
Direct Email Campaign Best Practices. When you run direct email campaigns, you want to do it in a way that maintains or improves your online reputation and avoids being blacklisted or marked as a spam. Why Emails Don’t Reach the Inbox. Email Best Practices.
Modern Marketing
DECEMBER 1, 2013
In this age of information overload, it’s not easy to entice people to sign up for yet another email marketing subscription. Studies show the average corporate employee receives approximately 105 emails per day. You may also want to include an incentive in your email.
Venntive
OCTOBER 30, 2015
If it is a condition that they have to submit their email address to get the freebie, you’ll quickly build a large list. If not, you’ll see it in your open rates, unsubscribes, or worse, spam complaints. Yes, it is illegal, as in prohibited by Federal CAN-SPAM regulations.
Hubspot
APRIL 22, 2015
When most people think about email marketing, they picture one-off emails sent to targeted portions of their database. What is a transactional email ? Not only have we collected these emails, but we've also dissected them to figure out what makes them truly great.
DiscoverOrg
APRIL 27, 2017
What is spam? What is a cold email? And when is my email against the law? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for 2,500 companies worldwide. Spam” is not a legal term, and definitions vary.
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Hubspot
APRIL 11, 2017
Companies often list email as one of their most powerful marketing channels. With email usage worldwide projected to reach 3 billion users by 2020, businesses simply have to continue using email marketing to reach their audiences if they want to scale quickly.
DiscoverOrg
MARCH 12, 2019
Email marketing is hard. Some might argue that B2B email marketing is harder today than it was 5 years ago or 10 years ago, but I would probably counter with “its always been hard.” And I have not even mentioned the “D” word yet: daunting and difficult email Deliverability.
Hubspot
JUNE 27, 2018
While email marketing may not get the attention some newer marketing channels get, it's still a terrific way for you to generate leads and convert more prospects for your business. Email Marketing Best Practices of 2018. Avoid Using 'No-Reply' in the Sender's Email Address.
ANNUITAS
JUNE 2, 2015
Gone are the days when batch and blast email campaigns were the sole focus of marketers and the only use of marketing automation. It can be, though it’s important to keep in mind that with great power comes great responsibility. Marketing automation is not a license to SPAM-.
Marketo
OCTOBER 24, 2018
Traditional database maintenance usually involves some combination of list vendors, professional database cleansing services, email scraping, and good old-fashioned personal outreach. But just because it never goes away doesn’t mean it can be swept under the rug.
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Martech Advisor
OCTOBER 21, 2019
An email marketing manager is responsible for end-to-end marketing activities through email campaigns. If you’re evaluating the option of becoming an email marketer, this article takes you through the role, skills, and job description of an email marketing manager.
SmartBug Media
OCTOBER 30, 2019
Whether you’re a small mom-and-pop shop, a new startup looking to take over an untapped market, or a seasoned marketing pro, it can be overwhelming to find the best tools out there. Or spending hours on end tracking down information, manually sending out emails, and following up with leads?
SendX
JANUARY 22, 2019
If you are reading this it is highly likely that a portion of your email traffic is landing in SPAM. Or “ Is it the new Email Marketing Provider which we moved to recently? ”. The tragedy is: You don’t have to be a spammer for your emails to land in SPAM.
LeadGnome
NOVEMBER 6, 2018
Traditional database maintenance usually involves some combination of list vendors, professional database cleansing services, email scraping, and good old fashioned personal outreach. But just because it never goes away doesn’t mean it can be swept under the rug.
Zoominfo
JUNE 26, 2019
You spend weeks developing your latest email campaign only to receive terrible results. Your bounce rate was astronomical and barely anyone engaged with the campaign. A bad email reputation. 8 Steps to Improve Your Email Deliverability Rate.
PureB2B
JANUARY 23, 2018
If you’ve been keeping track of your marketing channel return rates, you might notice that your biggest ROI comes from – surprise – email marketing. Based on statistics, email is the main driver of leads and revenue for B2B marketers at 73 percent and 63 percent , respectively. Furthermore, email as a platform is said to be 40 times more effective for customer acquisition than social channels. The Issues with Email Marketing. Email Mistakes to Avoid.
SendX
SEPTEMBER 10, 2018
But your email marketing effort is not yielding any results. Your CEO is demanding email marketing ROI and you have absolutely nothing to show for it. It makes you question whether email marketing is dead already? What is Email Deliverability? What is SPAM?
MarketJoy
AUGUST 24, 2018
Cold emailing works – it’s one of the most powerful tools to bring in new customers for businesses among marketing channels. Well, when you do a deep dive into why cold emailing is not driving the returns you expected, you often discover small mistakes are the cause. Written By.
Marketing Action
MARCH 10, 2014
The email ecosystem is constantly updating, changing the way we strategize email marketing initiatives. Today, Internet Service Providers (ISPs) look at many different variables when determining whether to deliver one of our marketing emails to one of their customers.
Salesfusion
NOVEMBER 17, 2015
From planning your schedule to crafting your emails to fretting over subject lines, there’s a lot that goes into an email marketing campaign. 5 Email Marketing Do’s. Track Metrics and Conduct A/B Testing: How well are you doing currently and what can you do to improve?
LeadGnome
MAY 14, 2018
Whether you’re sending emails or mailing postcards, inaccurate data can tank your database marketing efforts. Today I’m going to focus on email marketing, how accurate data equates to better database marketing, and how reply email mining increases database health.
Circle Studio
FEBRUARY 21, 2019
Email remains a powerful way to communicate with customers and prospects, as 58% of adults check their email first thing in the morning, and 91% of people check their email every day on their smartphones. However, there are guidelines to follow and practices to avoid in order to create a compelling email newsletter that resonates with your audience and keeps them engaged. Here are 13 dos and don’ts for your email newsletters. DO: Send targeted emails.
Hubspot
JUNE 26, 2018
The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Email isn’t dead. Email marketing isn’t spam. Email marketing effectiveness There are 3.8
Marketo
NOVEMBER 17, 2017
And with email being 40 times more effective at acquiring new customers than Facebook or Twitter, it’s important to note that email is not to be ignored. In this blog, I’ll cover six critical tactics to run a successful email marketing campaign this holiday season.
Marketing Action
NOVEMBER 12, 2013
“Deliverability” is the measure, usually expressed as a percentage, of how many of the emails you send actually make it into the inbox. To create highly deliverable email campaigns, you must first understand the landscape and the challenges to be overcome in order to place a message in an individual’s email inbox. The landscape changes every day, due to the ongoing evolution of both spam and the service providers that battle it. Email delivered.
Hubspot
FEBRUARY 2, 2015
Perhaps their email inboxes overflow daily and they’re tired of going through and deleting each email. Or, maybe they had a bad day and spent their lunch break un-friending people andunsubscribing to email blasts. The email says, “Happy Holidays – we’re unsubscribing you!”
LeadGnome
AUGUST 7, 2018
As a marketing professional, maintaining the health of your company’s database is integral to the success of your campaigns. You can. Where Can You Find Quality Leads? Every time you send an email campaign, you inevitably receive replies back.
Litmus
MAY 3, 2019
In this episode of Delivering , host Jason Rodriguez digs into the history of the email industry—from the first spam message to recent mergers and acquisitions. And, more importantly, where are we going with email marketing? While email marketing has been around for a long time, it’s changed a lot—especially in the last few years. Welcome to Delivering , a podcast about email marketing and it’s place in the world. Email marketing is far from dead.
LeadGnome
JULY 2, 2018
First, Pay Attention To Out-Of-Office Replies It may not be readily apparent, but they contain a wealth of information that you can actually use. Additionally, you have just validated Mark’s email address. You can now segment Mark based on his title, Digital Marketing Manager.
Marketing Action
JANUARY 8, 2015
We’ve identified what we think will be the three major deliverability trends of 2015 – take a look, and find out how to make sure every email message gets delivered. Sending relevant and personalized content can help you connect with your recipients in a more powerful way.
LeadGnome
MAY 8, 2018
At the recent Marketing Nation Summit , Marketo CEO Steve Lucas shared some pretty incredible statistics about email. Basically, we send a LOT of emails. Specifically, the typical annual response rate for email campaigns is (conservatively) 2%.
Salesfusion
DECEMBER 11, 2013
Email Marketing. Email Designer. Email Personalization. Can Spam Compliance. Webinar Campaigns. Campaign Manager. Email Marketing. Coffee at Midnight, Emails at Noon. How to Customize Emails Without Being Creepy. Email Tourism.
Marketo
JULY 22, 2016
Author: Kevin George As an email marketer, subscriber engagement is undeniably one of the most critical factors that makes or breaks your efforts in converting your subscribers into lifetime customers. Yet, out of all marketers, only 40% are using transactional emails. Feedback Emails.
Hubspot
JULY 21, 2014
Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns -- a lot goes into executing a successful email marketing program. 10 Things All Email Marketers Can Relate To.
Hubspot
MAY 21, 2012
Raise your hand if you've ever sent out a marketing email , only to realize after clicking 'send' that your email's main call-to-action contained a broken link. So how can you prevent those silly mistakes from bleeding into your email campaigns?
Hubspot
JUNE 15, 2012
On Wednesday we hosted our latest webinar, The Science of Email Marketing where our very own Dan Zarrella presented some juicy new email marketing data and insights. So here they are, your top email marketing questions from Wednesday's webinar, answered!
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