Expert insights. Personalized for you.
If it is a condition that they have to submit their email address to get the freebie, you’ll quickly build a large list. If not, you’ll see it in your open rates, unsubscribes, or worse, spam complaints. Adhering to a double opt-in policy and including a specific request at the top of the first email along with directions for adding your email to the recipient’s address book to ensure that you’re whitelisted are critical. Drop me an email. MORE
What is spam? What is a cold email? And when is your email against the law? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. Spam” is not a legal term, and definitions vary. MORE
Email marketing services software are defined SaaS (cloud) based platforms that allow marketers to create, send and analyze emails, typically for the purposes of audience engagement and lead generation. Table of Contents: What is an Email Marketing Software Platform? MORE
In this article, we share email marketing best practices that will help you build and maintain the best email list possible. We’ve broken the article down into 3 sections: Building your email list. Crafting quality emails. Maintaining your email list. MORE
Are you totally clear on the ins and outs of permission-based email marketing? Email marketing is still the best way to collect new leads, build relationships with customers, and drive more sales. What Is Permission-Based Email Marketing? Step One: Duplicate Your Campaign. MORE
An email marketing manager is responsible for end-to-end marketing activities through email campaigns. If you’re evaluating the option of becoming an email marketer, this article takes you through the role, skills, and job description of an email marketing manager. Despite all these shifts, email marketing continues to remain fundamental in modern marketing. The Role of an Email Marketing Manager. Email Marketing Manager: Job Description. MORE
If it is a condition that they have to submit their email address to get the freebie, you’ll quickly build a large list. If not, you’ll see it in your open rates, unsubscribes, or worse, spam complaints. Adhering to a double opt-in policy and including a specific request at the top of the first email along with directions for adding your email to the recipient’s address book to ensure that you’re whitelisted are critical. Drop me an email. MORE
Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. The email has a universal appeal. MORE
Email marketing is hard. Some might argue that email marketing is even harder today than it was a decade ago. Whether you agree with that statement, one thing is for sure: email marketing provides different challenges than it did five or 10 years ago. There are so many factors that contribute to the success of an email program, no matter what kind of campaign you’re running. What’s an email sender reputation? How can you monitor sender reputation? MORE
Here’s some news that might come as surprising: a recent study in the UK of IT professionals working in B2B said they preferred that companies market to them using email by a gross majority: 57 percent. This indicates an interesting trend in marketing today: many professionals are getting fatigued at the sheer amount of ways that marketers can target them. Email surely fits into this basket of digital approaches, but studies like this one show that there’s still hope. MORE
In this episode of Delivering, host Jason Rodriguez digs into how Gmail classifies messages as spam before looking at a potentially disruptive new email service and the state of email surveys in 2020. I’d wager that most email marketers are unaware of it. MORE
When most people think about email marketing, they picture one-off emails sent to targeted portions of their database. While those emails are certainly a very important part of a healthy marketing strategy, there's another type of email that can be a powerful addition to your mix: transactional emails. What is a transactional email ? Not only have we collected these emails, but we've also dissected them to figure out what makes them truly great. MORE
Email marketing is a deadbeat marketing method. In fact, a survey conducted among 372 marketers worldwide showed that an average email marketing ROI is 38:1. Source: Litmus) Not only do emails have good ROI, but also they have amazing open and click-through rates. MORE
“How will email marketing change by the end of the decade?”. Almost 60% of marketers say they always or often use personalization or dynamic content in their emails. Email subscribers expect their emails to be geared for them—“one-size-fits-all” campaigns simply don’t resonate anymore. MORE
When used properly, email marketing can be one of the most effective ways to boost your business. However, the ability to measure results is at the center of every successful email campaign, and this is where automation tools become so valuable. 1 Segment Your Email Lists. MORE
Direct Email Campaign Best Practices. When you run direct email campaigns, you want to do it in a way that maintains or improves your online reputation and avoids being blacklisted or marked as a spam. Making sure the email addresses you get are clean and deliverable with Versium’s Validate service is the first essential step to reaching people’s inboxes. What you do with that email afterwards is just as, if not more, important. MORE
If you have an email marketing list, there are several factors you need to optimize to have a significant positive return on investment. One of these factors is your email response rate. Your response rates would show you how effective your email marketing strategy is. MORE
Today’s live sessions covered email deliverability, marketing in 2020’s “New Normal,” AMPscript, and our first-ever Email First Awards and Litmus Certifications. Now on to our top takeaways from Litmus Live Week day 5… The Factors That Affect Email Deliverability | Chad S. MORE
You might know this stat by now: Email marketing’s return on investment (ROI) is an average of 36:1. But to maximise just how much of a return you get out of your email program, you need a healthy one that’s firing on all cylinders. When to do an email marketing check-up. MORE
You spend weeks developing your latest email campaign only to receive terrible results. Your bounce rate was astronomical and barely anyone engaged with the campaign. A bad email reputation. The best way to ensure the deliverability of your emails is to maintain a healthy email reputation. If you’ve found yourself struggling to maintain a good email reputation, this post is for you. 8 Steps to Improve Your Email Deliverability Rate. MORE
From acronyms to shorthand and nicknames for emerging technologies, sometimes it can feel like marketers are creating their own language. If you’re diving into email marketing and feeling overwhelmed by the language, this helpful glossary of tips on email marketing terms and trends is for you! MORE
What is spam? What is a cold email? And when is my email against the law? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for 2,500 companies worldwide. Spam” is not a legal term, and definitions vary. MORE
Traditional database maintenance usually involves some combination of list vendors, professional database cleansing services, email scraping, and good old fashioned personal outreach. But just because it never goes away doesn’t mean it can be swept under the rug. Bad data is a BIG problem that companies can’t afford to ignore. Best of all, if automated it’s also incredibly SIMPLE – and you can start using it today. MORE
While email marketing may not get the attention some newer marketing channels get, it's still a terrific way for you to generate leads and convert more prospects for your business. With that in mind, I want to share some email marketing best practices you can use to generate more leads for your business. Email Marketing Best Practices of 2018. Avoid Using 'No-Reply' in the Sender's Email Address. Personalize the Email Greeting. Email Marketing MORE
Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Few characteristics of an email blast. MORE
Traditional database maintenance usually involves some combination of list vendors, professional database cleansing services, email scraping, and good old-fashioned personal outreach. But just because it never goes away doesn’t mean it can be swept under the rug. Bad data is a BIG problem that companies can’t afford to ignore. Best of all, if automated it’s also incredibly simple—and you can start using it today. The Secret Is in Your Reply Emails. MORE
Whether you’re a small mom-and-pop shop, a new startup looking to take over an untapped market, or a seasoned marketing pro, it can be overwhelming to find the best tools out there. But what’s a better use of your time: Selecting the right tool that can help optimize and improve your performance? Or spending hours on end tracking down information, manually sending out emails, and following up with leads? Strong emphasis on email marketing, SEO, and lead management tools. MORE
Best Practices for Building Better Email Templates. Email marketing continues to thrive as one of the most popular and easiest forms of one-to-one communication for businesses to build long term customer relationships. What are email templates? Current Trends in Email Design. MORE
In this age of information overload, it’s not easy to entice people to sign up for yet another email marketing subscription. Studies show the average corporate employee receives approximately 105 emails per day. B2B marketers therefore need to be more strategic when it comes to enticing customers and prospects to opt in to their regular email campaigns. Just because someone is a customer doesn’t mean you can automatically start emailing him or her without consent. MORE
Emails have time and time again proven themselves to be the top way to communicate with both existing and potential customers. This list is a comprehensive look at common email marketing questions, designed to provide value whether you’re a seasoned vet or a complete beginner. MORE
Companies often list email as one of their most powerful marketing channels. With email usage worldwide projected to reach 3 billion users by 2020, businesses simply have to continue using email marketing to reach their audiences if they want to scale quickly. But anyone who’s tried email marketing knows it’s not as simple as quickly drafting a message and hitting the “send” button. Email Marketing Analytics Daily MORE
Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. And if you’re a fellow email marketer, I’m sure you know all too well what I mean. 1) Realizing your email included a typo after you hit “send.” Your stomach sinks, and there’s nothing you can do. MORE
There are email marketing laws. But too often execs concentrate on the creative side of marketing (art) and ignore the ‘dull’ email marketing laws (science). Data for email campaigns in the UK is governed by two laws; GDPR and PECR. MORE
So, how can you successfully engage your audience, build a brand relationship, and fully leverage your list to grow your brand? Read on to learn why email marketing is ultimately all about relationships — and how to improve yours. Bad example: Subject line: Here’s a marketing email! MORE
In this post we’re going to look at several email marketing terminologies around the world of email marketing. Email is still one of the best performing marketing channels there is. Email marketing generates a whopping ROI of 4200%. With it you can send and get emails. MORE
Are you looking for a comprehensive GetResponse review to see if it’s the BEST email service provider (ESP) for your needs? After all, when it comes to almost any business, email marketing is vital in driving online sales and keeping an open line of communication with customers. MORE
It’s a direct indicator that something went terribly wrong in your email marketing. Email bounces (which account for a portion of overall delivery) occur when an email is made undeliverable in any manner. How Email Bounces Hurt Your Marketing. MORE
It can take a lot of trial and error to get your email marketing strategy delivering the results you want. The last thing you want is a scattershot approach, i.e. throwing out everything you can and seeing what sticks. Email Campaign Best Practices. MORE
With a 45-to-1 ROI (return on investment), email newsletters are among the most effective tools for generating sales in e-commerce. However, if you haven't been seeing the results you want from your email marketing efforts, then it's time to tweak your strategy. email newsletter MORE
Are you struggling with low open rates for your email campaigns? Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. How can they do that? MORE
Having an Email Marketing strategy today is not a question of if but how. billion people and can give a business an incredible return for little investment. Can you use some tips to help you build your plan? The Do’s and Don’ts of an Email Marketing recipe. MORE
Sharpspring
SEPTEMBER 16, 2021
It can take a lot of trial and error to get your email marketing strategy delivering the results you want. The last thing you want is a scattershot approach, i.e. throwing out everything you can and seeing what sticks. Email Campaign Best Practices.
Oracle
DECEMBER 1, 2013
In this age of information overload, it’s not easy to entice people to sign up for yet another email marketing subscription. Studies show the average corporate employee receives approximately 105 emails per day. B2B marketers therefore need to be more strategic when it comes to enticing customers and prospects to opt in to their regular email campaigns. Just because someone is a customer doesn’t mean you can automatically start emailing him or her without consent.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Versium
APRIL 1, 2019
Direct Email Campaign Best Practices. When you run direct email campaigns, you want to do it in a way that maintains or improves your online reputation and avoids being blacklisted or marked as a spam. Making sure the email addresses you get are clean and deliverable with Versium’s Validate service is the first essential step to reaching people’s inboxes. What you do with that email afterwards is just as, if not more, important.
Venntive
OCTOBER 30, 2015
If it is a condition that they have to submit their email address to get the freebie, you’ll quickly build a large list. If not, you’ll see it in your open rates, unsubscribes, or worse, spam complaints. Adhering to a double opt-in policy and including a specific request at the top of the first email along with directions for adding your email to the recipient’s address book to ensure that you’re whitelisted are critical. Drop me an email.
Venntive
OCTOBER 30, 2015
If it is a condition that they have to submit their email address to get the freebie, you’ll quickly build a large list. If not, you’ll see it in your open rates, unsubscribes, or worse, spam complaints. Adhering to a double opt-in policy and including a specific request at the top of the first email along with directions for adding your email to the recipient’s address book to ensure that you’re whitelisted are critical. Drop me an email.
SendX
MARCH 30, 2020
Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Few characteristics of an email blast.
Hubspot
APRIL 22, 2015
When most people think about email marketing, they picture one-off emails sent to targeted portions of their database. While those emails are certainly a very important part of a healthy marketing strategy, there's another type of email that can be a powerful addition to your mix: transactional emails. What is a transactional email ? Not only have we collected these emails, but we've also dissected them to figure out what makes them truly great.
Zoominfo
MAY 19, 2020
What is spam? What is a cold email? And when is your email against the law? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. Spam” is not a legal term, and definitions vary.
DiscoverOrg
APRIL 27, 2017
What is spam? What is a cold email? And when is my email against the law? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for 2,500 companies worldwide. Spam” is not a legal term, and definitions vary.
SendX
AUGUST 4, 2021
Email marketing is a deadbeat marketing method. In fact, a survey conducted among 372 marketers worldwide showed that an average email marketing ROI is 38:1. Source: Litmus) Not only do emails have good ROI, but also they have amazing open and click-through rates.
SendX
APRIL 22, 2021
With a 45-to-1 ROI (return on investment), email newsletters are among the most effective tools for generating sales in e-commerce. However, if you haven't been seeing the results you want from your email marketing efforts, then it's time to tweak your strategy. email newsletter
|
SendX
FEBRUARY 25, 2020
If you have an email marketing list, there are several factors you need to optimize to have a significant positive return on investment. One of these factors is your email response rate. Your response rates would show you how effective your email marketing strategy is.
SendX
APRIL 26, 2021
Emails have time and time again proven themselves to be the top way to communicate with both existing and potential customers. This list is a comprehensive look at common email marketing questions, designed to provide value whether you’re a seasoned vet or a complete beginner.
Optinmonster
NOVEMBER 30, 2020
Are you totally clear on the ins and outs of permission-based email marketing? Email marketing is still the best way to collect new leads, build relationships with customers, and drive more sales. What Is Permission-Based Email Marketing? Step One: Duplicate Your Campaign.
SendX
MARCH 23, 2021
In this post we’re going to look at several email marketing terminologies around the world of email marketing. Email is still one of the best performing marketing channels there is. Email marketing generates a whopping ROI of 4200%. With it you can send and get emails.
Marketing Graham
OCTOBER 20, 2020
There are email marketing laws. But too often execs concentrate on the creative side of marketing (art) and ignore the ‘dull’ email marketing laws (science). Data for email campaigns in the UK is governed by two laws; GDPR and PECR.
Optinmonster
DECEMBER 22, 2020
Are you struggling with low open rates for your email campaigns? Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. How can they do that?
SendX
MARCH 30, 2020
Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. The email has a universal appeal.
Sharpspring
APRIL 5, 2021
From acronyms to shorthand and nicknames for emerging technologies, sometimes it can feel like marketers are creating their own language. If you’re diving into email marketing and feeling overwhelmed by the language, this helpful glossary of tips on email marketing terms and trends is for you!
Sharpspring
APRIL 23, 2020
When used properly, email marketing can be one of the most effective ways to boost your business. However, the ability to measure results is at the center of every successful email campaign, and this is where automation tools become so valuable. 1 Segment Your Email Lists.
Sharpspring
SEPTEMBER 10, 2021
So, how can you successfully engage your audience, build a brand relationship, and fully leverage your list to grow your brand? Read on to learn why email marketing is ultimately all about relationships — and how to improve yours. Bad example: Subject line: Here’s a marketing email!
Optinmonster
NOVEMBER 19, 2021
Are you looking for a comprehensive GetResponse review to see if it’s the BEST email service provider (ESP) for your needs? After all, when it comes to almost any business, email marketing is vital in driving online sales and keeping an open line of communication with customers.
Litmus
MARCH 2, 2020
“How will email marketing change by the end of the decade?”. Almost 60% of marketers say they always or often use personalization or dynamic content in their emails. Email subscribers expect their emails to be geared for them—“one-size-fits-all” campaigns simply don’t resonate anymore.
Zoominfo
JUNE 26, 2019
You spend weeks developing your latest email campaign only to receive terrible results. Your bounce rate was astronomical and barely anyone engaged with the campaign. A bad email reputation. The best way to ensure the deliverability of your emails is to maintain a healthy email reputation. If you’ve found yourself struggling to maintain a good email reputation, this post is for you. 8 Steps to Improve Your Email Deliverability Rate.
RockContent
JULY 20, 2020
Having an Email Marketing strategy today is not a question of if but how. billion people and can give a business an incredible return for little investment. Can you use some tips to help you build your plan? The Do’s and Don’ts of an Email Marketing recipe.
GreenRope
SEPTEMBER 16, 2020
Best Practices for Building Better Email Templates. Email marketing continues to thrive as one of the most popular and easiest forms of one-to-one communication for businesses to build long term customer relationships. What are email templates? Current Trends in Email Design.
Zoominfo
NOVEMBER 15, 2019
Email marketing is hard. Some might argue that email marketing is even harder today than it was a decade ago. Whether you agree with that statement, one thing is for sure: email marketing provides different challenges than it did five or 10 years ago. There are so many factors that contribute to the success of an email program, no matter what kind of campaign you’re running. What’s an email sender reputation? How can you monitor sender reputation?
SalesIntel
MAY 10, 2021
It’s a direct indicator that something went terribly wrong in your email marketing. Email bounces (which account for a portion of overall delivery) occur when an email is made undeliverable in any manner. How Email Bounces Hurt Your Marketing.
Marketo
OCTOBER 24, 2018
Traditional database maintenance usually involves some combination of list vendors, professional database cleansing services, email scraping, and good old-fashioned personal outreach. But just because it never goes away doesn’t mean it can be swept under the rug. Bad data is a BIG problem that companies can’t afford to ignore. Best of all, if automated it’s also incredibly simple—and you can start using it today. The Secret Is in Your Reply Emails.
KoMarketing Associates
APRIL 10, 2018
Here’s some news that might come as surprising: a recent study in the UK of IT professionals working in B2B said they preferred that companies market to them using email by a gross majority: 57 percent. This indicates an interesting trend in marketing today: many professionals are getting fatigued at the sheer amount of ways that marketers can target them. Email surely fits into this basket of digital approaches, but studies like this one show that there’s still hope.
Hubspot
APRIL 11, 2017
Companies often list email as one of their most powerful marketing channels. With email usage worldwide projected to reach 3 billion users by 2020, businesses simply have to continue using email marketing to reach their audiences if they want to scale quickly. But anyone who’s tried email marketing knows it’s not as simple as quickly drafting a message and hitting the “send” button. Email Marketing Analytics Daily
Martech Advisor
DECEMBER 3, 2019
Email marketing services software are defined SaaS (cloud) based platforms that allow marketers to create, send and analyze emails, typically for the purposes of audience engagement and lead generation. Table of Contents: What is an Email Marketing Software Platform?
Martech Advisor
OCTOBER 21, 2019
An email marketing manager is responsible for end-to-end marketing activities through email campaigns. If you’re evaluating the option of becoming an email marketer, this article takes you through the role, skills, and job description of an email marketing manager. Despite all these shifts, email marketing continues to remain fundamental in modern marketing. The Role of an Email Marketing Manager. Email Marketing Manager: Job Description.
Litmus
FEBRUARY 14, 2020
In this episode of Delivering, host Jason Rodriguez digs into how Gmail classifies messages as spam before looking at a potentially disruptive new email service and the state of email surveys in 2020. I’d wager that most email marketers are unaware of it.
Litmus
SEPTEMBER 18, 2020
Today’s live sessions covered email deliverability, marketing in 2020’s “New Normal,” AMPscript, and our first-ever Email First Awards and Litmus Certifications. Now on to our top takeaways from Litmus Live Week day 5… The Factors That Affect Email Deliverability | Chad S.
Hubspot
JUNE 27, 2018
While email marketing may not get the attention some newer marketing channels get, it's still a terrific way for you to generate leads and convert more prospects for your business. With that in mind, I want to share some email marketing best practices you can use to generate more leads for your business. Email Marketing Best Practices of 2018. Avoid Using 'No-Reply' in the Sender's Email Address. Personalize the Email Greeting. Email Marketing
LeadGnome
NOVEMBER 6, 2018
Traditional database maintenance usually involves some combination of list vendors, professional database cleansing services, email scraping, and good old fashioned personal outreach. But just because it never goes away doesn’t mean it can be swept under the rug. Bad data is a BIG problem that companies can’t afford to ignore. Best of all, if automated it’s also incredibly SIMPLE – and you can start using it today.
Litmus
JUNE 28, 2021
You might know this stat by now: Email marketing’s return on investment (ROI) is an average of 36:1. But to maximise just how much of a return you get out of your email program, you need a healthy one that’s firing on all cylinders. When to do an email marketing check-up.
SmartBug Media
OCTOBER 30, 2019
Whether you’re a small mom-and-pop shop, a new startup looking to take over an untapped market, or a seasoned marketing pro, it can be overwhelming to find the best tools out there. But what’s a better use of your time: Selecting the right tool that can help optimize and improve your performance? Or spending hours on end tracking down information, manually sending out emails, and following up with leads? Strong emphasis on email marketing, SEO, and lead management tools.
Optinmonster
JANUARY 22, 2020
In this article, we share email marketing best practices that will help you build and maintain the best email list possible. We’ve broken the article down into 3 sections: Building your email list. Crafting quality emails. Maintaining your email list.
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