How to Generate More Opt-ins With Your Email Marketing Campaign
DECEMBER 1, 2013
In this age of information overload, it’s not easy to entice people to sign up for yet another email marketing subscription. Studies show the average corporate employee receives approximately 105 emails per day. B2B marketers therefore need to be more strategic when it comes to enticing customers and prospects to opt in to their regular email campaigns. Just because someone is a customer doesn’t mean you can automatically start emailing him or her without consent.