Oracle

DECEMBER 1, 2013

In this age of information overload, it’s not easy to entice people to sign up for yet another email marketing subscription. Studies show the average corporate employee receives approximately 105 emails per day. B2B marketers therefore need to be more strategic when it comes to enticing customers and prospects to opt in to their regular email campaigns. Just because someone is a customer doesn’t mean you can automatically start emailing him or her without consent.

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Opt-in CAN-SPAM Campaign Generation 214

Versium

APRIL 1, 2019

Direct Email Campaign Best Practices. When you run direct email campaigns, you want to do it in a way that maintains or improves your online reputation and avoids being blacklisted or marked as a spam. Making sure the email addresses you get are clean and deliverable with Versium’s Validate service is the first essential step to reaching people’s inboxes. What you do with that email afterwards is just as, if not more, important.

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Best Practice Email Campaign Practices Spam 69

Webbiquity

JUNE 18, 2019

Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. And if you’re a fellow email marketer, I’m sure you know all too well what I mean. 1) Realizing your email included a typo after you hit “send.” Your stomach sinks, and there’s nothing you can do.

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CAN-SPAM Email Open Rate Template 193

Venntive

OCTOBER 30, 2015

If it is a condition that they have to submit their email address to get the freebie, you’ll quickly build a large list. If not, you’ll see it in your open rates, unsubscribes, or worse, spam complaints. Adhering to a double opt-in policy and including a specific request at the top of the first email along with directions for adding your email to the recipient’s address book to ensure that you’re whitelisted are critical. Drop me an email.

Email Campaign 40

Email Campaign Deliverability Spam Wikipedia 40

Venntive

OCTOBER 30, 2015

If it is a condition that they have to submit their email address to get the freebie, you’ll quickly build a large list. If not, you’ll see it in your open rates, unsubscribes, or worse, spam complaints. Adhering to a double opt-in policy and including a specific request at the top of the first email along with directions for adding your email to the recipient’s address book to ensure that you’re whitelisted are critical. Drop me an email.

Email Campaign 40

Email Campaign Deliverability Spam Wikipedia 40

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. An email blast is an email campaign sent to a large set of contacts or all the contacts in your list, triggered at the same time. Few characteristics of an email blast. The email has a universal appeal.

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Blasts Best Practice Email Practices 150

DiscoverOrg

APRIL 27, 2017

What is spam? What is a cold email? And when is my email against the law? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for 2,500 companies worldwide. Spam” is not a legal term, and definitions vary.

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Email Spam Best Practice Deliverability 235

Zoominfo

MAY 19, 2020

What is spam? What is a cold email? And when is your email against the law? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide. But is Spam Legal? The CAN-SPAM Act.

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Spam CAN-SPAM Opt-out Guidelines 61

Optinmonster

NOVEMBER 30, 2020

Are you totally clear on the ins and outs of permission-based email marketing? Email marketing is still the best way to collect new leads, build relationships with customers, and drive more sales. What Is Permission-Based Email Marketing? Step One: Duplicate Your Campaign.

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Permission Email Rules Privacy 97

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. How can they do that?

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Spam Open Rate Trigger Email 102

SendX

FEBRUARY 25, 2020

If you have an email marketing list, there are several factors you need to optimize to have a significant positive return on investment. One of these factors is your email response rate. Your response rates would show you how effective your email marketing strategy is. In this article, we would be looking at strategies you can use to help you increase email response rates. What Is Email Response Rates? Should you send emails in the day or at night?

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Response Rate Rate Open Rate Email 163

Marketing Graham

OCTOBER 20, 2020

There are email marketing laws. But too often execs concentrate on the creative side of marketing (art) and ignore the ‘dull’ email marketing laws (science). Data for email campaigns in the UK is governed by two laws; GDPR and PECR.

Permission 56

Permission Government Opt-in Spam 56

Sharpspring

APRIL 23, 2020

When used properly, email marketing can be one of the most effective ways to boost your business. However, the ability to measure results is at the center of every successful email campaign, and this is where automation tools become so valuable. The Benefits of Email Automation Tools. Email automation tools can help you keep you in compliance with CAN-SPAM laws too. 1 Segment Your Email Lists. Email Layout and Design.

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Automation Email Open Rate CTR 77

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. An email blast is an email campaign sent to a large set of contacts or all the contacts in your list, triggered at the same time. The email has a universal appeal. Yes, personalization and segmentation can be done.

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Blasts Email Spam Deliverability 163

KoMarketing Associates

APRIL 10, 2018

Here’s some news that might come as surprising: a recent study in the UK of IT professionals working in B2B said they preferred that companies market to them using email by a gross majority: 57 percent. This indicates an interesting trend in marketing today: many professionals are getting fatigued at the sheer amount of ways that marketers can target them. Email surely fits into this basket of digital approaches, but studies like this one show that there’s still hope.

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Target Email Customer B2B 222

RockContent

JULY 20, 2020

Having an Email Marketing strategy today is not a question of if but how. billion people and can give a business an incredible return for little investment. Can you use some tips to help you build your plan? The Do’s and Don’ts of an Email Marketing recipe.

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Spam Email Permission Trigger 152

GreenRope

SEPTEMBER 16, 2020

Best Practices for Building Better Email Templates. Email marketing continues to thrive as one of the most popular and easiest forms of one-to-one communication for businesses to build long term customer relationships. What are email templates? Current Trends in Email Design.

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Best Practice Template Practices Build 52

Litmus

MARCH 2, 2020

“How will email marketing change by the end of the decade?”. Almost 60% of marketers say they always or often use personalization or dynamic content in their emails. Email subscribers expect their emails to be geared for them—“one-size-fits-all” campaigns simply don’t resonate anymore. If your email campaign doesn’t connect with your audience, you won’t get the results and ROI you wished for. Source: Really Good Emails.

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Spam Email CAN-SPAM Privacy 53

Hubspot

APRIL 11, 2017

Companies often list email as one of their most powerful marketing channels. With email usage worldwide projected to reach 3 billion users by 2020, businesses simply have to continue using email marketing to reach their audiences if they want to scale quickly. But anyone who’s tried email marketing knows it’s not as simple as quickly drafting a message and hitting the “send” button. Email Marketing Analytics Daily

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Email Spam CAN-SPAM A/B 60

Litmus

SEPTEMBER 18, 2020

Today’s live sessions covered email deliverability, marketing in 2020’s “New Normal,” AMPscript, and our first-ever Email First Awards and Litmus Certifications. Now on to our top takeaways from Litmus Live Week day 5… The Factors That Affect Email Deliverability | Chad S.

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Deliverability Spam Template Email 67

Hubspot

JUNE 27, 2018

While email marketing may not get the attention some newer marketing channels get, it's still a terrific way for you to generate leads and convert more prospects for your business. With that in mind, I want to share some email marketing best practices you can use to generate more leads for your business. Email Marketing Best Practices of 2018. Avoid Using 'No-Reply' in the Sender's Email Address. Personalize the Email Greeting. Email Marketing

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Best Practice Auto Responder Email Practices 60

Martech Advisor

OCTOBER 21, 2019

An email marketing manager is responsible for end-to-end marketing activities through email campaigns. If you’re evaluating the option of becoming an email marketer, this article takes you through the role, skills, and job description of an email marketing manager. Despite all these shifts, email marketing continues to remain fundamental in modern marketing. The Role of an Email Marketing Manager. Email Marketing Manager: Job Description.

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Spam Multivariate Deliverability Psychographic 43

Marketo

OCTOBER 24, 2018

Traditional database maintenance usually involves some combination of list vendors, professional database cleansing services, email scraping, and good old-fashioned personal outreach. But just because it never goes away doesn’t mean it can be swept under the rug. Bad data is a BIG problem that companies can’t afford to ignore. Best of all, if automated it’s also incredibly simple—and you can start using it today. The Secret Is in Your Reply Emails.

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Zoominfo Spam Gartner Contact 92

Litmus

FEBRUARY 14, 2020

In this episode of Delivering, host Jason Rodriguez digs into how Gmail classifies messages as spam before looking at a potentially disruptive new email service and the state of email surveys in 2020. Welcome to Delivering, a podcast about email design, strategy, copywriting, development, and the email marketing industry. Delivering is brought to you by Litmus —the only platform trusted by professionals to help you send email with confidence, every time.

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Spam Industry Deliverability Guidelines 66

Martech Advisor

DECEMBER 3, 2019

Email marketing services software are defined SaaS (cloud) based platforms that allow marketers to create, send and analyze emails, typically for the purposes of audience engagement and lead generation. In this article, we will deep dive into the key must-have features of email marketing platforms, best practices while using such a software and the top 10 email marketing software tools available today. Table of Contents: What is an Email Marketing Software Platform?

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Software Service Autoresponder Template 60

Litmus

NOVEMBER 4, 2020

We recently announced the inaugural winners of our Email First Awards during Litmus Live Week. We take a peek behind the marketer and the email-first omnichannel remarketing strategy that won them their Email First Excellence Award. Analytics teams for KPIs and campaign analysis.

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Telemarketing Email Campaign SMS 92

Hubspot

JULY 31, 2020

Consumers love connecting with brands via email, and it's a channel that continues to provide ROI. In fact, for every $1 spent on email marketing, marketers receive an average of $42 in return ( HubSpot State of Marketing 2020 ). What Is an Email Marketing Campaign?

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Campaign Email Urgency Buyer Personas 58

LeadGnome

NOVEMBER 6, 2018

Traditional database maintenance usually involves some combination of list vendors, professional database cleansing services, email scraping, and good old fashioned personal outreach. But just because it never goes away doesn’t mean it can be swept under the rug. Bad data is a BIG problem that companies can’t afford to ignore. Best of all, if automated it’s also incredibly SIMPLE – and you can start using it today.

Zoominfo 58

Zoominfo Spam Gartner Contact 58

SmartBug Media

OCTOBER 30, 2019

Whether you’re a small mom-and-pop shop, a new startup looking to take over an untapped market, or a seasoned marketing pro, it can be overwhelming to find the best tools out there. But what’s a better use of your time: Selecting the right tool that can help optimize and improve your performance? Or spending hours on end tracking down information, manually sending out emails, and following up with leads? Strong emphasis on email marketing, SEO, and lead management tools.

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Marketo SMB Marketing Automation Lead Nurturing 51

Optinmonster

JANUARY 22, 2020

In this article, we share email marketing best practices that will help you build and maintain the best email list possible. We’ve broken the article down into 3 sections: Building your email list. Crafting quality emails. Maintaining your email list. Here’s a table of contents: Don’t purchase an email list. Send a welcome email or series. Clean your email list regularly. Test your emails. Why Email Marketing?

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Best Practice List Build Practices 82

Marketing Action

NOVEMBER 12, 2013

“Deliverability” is the measure, usually expressed as a percentage, of how many of the emails you send actually make it into the inbox. To create highly deliverable email campaigns, you must first understand the landscape and the challenges to be overcome in order to place a message in an individual’s email inbox. The landscape changes every day, due to the ongoing evolution of both spam and the service providers that battle it. Email delivered.

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Deliverability Email Spam CPM 78

Zoominfo

JUNE 26, 2019

You spend weeks developing your latest email campaign only to receive terrible results. Your bounce rate was astronomical and barely anyone engaged with the campaign. A bad email reputation. The best way to ensure the deliverability of your emails is to maintain a healthy email reputation. If you’ve found yourself struggling to maintain a good email reputation, this post is for you. 8 Steps to Improve Your Email Deliverability Rate.

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Best Practice Practices Spam Deliverability 66

Circle Studio

FEBRUARY 21, 2019

Email remains a powerful way to communicate with customers and prospects, as 58% of adults check their email first thing in the morning, and 91% of people check their email every day on their smartphones. However, there are guidelines to follow and practices to avoid in order to create a compelling email newsletter that resonates with your audience and keeps them engaged. Here are 13 dos and don’ts for your email newsletters. DO: Send targeted emails.

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Newsletter Email Spam Deliverability 60

Salesfusion

NOVEMBER 17, 2015

From planning your schedule to crafting your emails to fretting over subject lines, there’s a lot that goes into an email marketing campaign. 5 Email Marketing Do’s. Track Metrics and Conduct A/B Testing: How well are you doing currently and what can you do to improve? In general, the more data you can capture and analyze, the more strategic you can be going forward. 5 Email Marketing Don’ts.

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Opt-out Spam Email Domain 79

Marketing Action

MARCH 10, 2014

The email ecosystem is constantly updating, changing the way we strategize email marketing initiatives. Today, Internet Service Providers (ISPs) look at many different variables when determining whether to deliver one of our marketing emails to one of their customers. Every ISP does its utmost to protect its customers from spam and unwanted email. One way to keep your hygiene up to par within the ever-changing email ecosystem is to regularly clean your lists.

Spam 80

Spam List Deliverability Data Hygiene 80

PureB2B

JANUARY 23, 2018

If you’ve been keeping track of your marketing channel return rates, you might notice that your biggest ROI comes from – surprise – email marketing. Based on statistics, email is the main driver of leads and revenue for B2B marketers at 73 percent and 63 percent , respectively. Furthermore, email as a platform is said to be 40 times more effective for customer acquisition than social channels. The Issues with Email Marketing. Email Mistakes to Avoid.

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Rules Email Spam Opt-out 71

SendX

SEPTEMBER 10, 2018

But your email marketing effort is not yielding any results. Your CEO is demanding email marketing ROI and you have absolutely nothing to show for it. It makes you question whether email marketing is dead already? But only yesterday this fledgling Boston startup's CMO talked about how email is their single biggest revenue driver. He in fact quoted for every $1 they spend on the email they end up making $38. What is Email Deliverability? What is SPAM?

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Deliverability Email Spam Domain 204