Optimizing and Testing Your Email Campaigns


It can take a lot of trial and error to get your email marketing strategy delivering the results you want. The last thing you want is a scattershot approach, i.e. throwing out everything you can and seeing what sticks. Email Campaign Best Practices.

Best Practices for Direct Email Campaigns


Direct Email Campaign Best Practices. When you run direct email campaigns, you want to do it in a way that maintains or improves your online reputation and avoids being blacklisted or marked as a spam. Making sure the email addresses you get are clean and deliverable with Versium’s Validate service is the first essential step to reaching people’s inboxes. What you do with that email afterwards is just as, if not more, important.


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10 Things Every Email Marketer Can Relate To


Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. And if you’re a fellow email marketer, I’m sure you know all too well what I mean. 1) Realizing your email included a typo after you hit “send.” Your stomach sinks, and there’s nothing you can do.

Guide to Bulk Email Blasts (Best Practices That Work in 2020)


Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Few characteristics of an email blast.

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Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples


When most people think about email marketing, they picture one-off emails sent to targeted portions of their database. While those emails are certainly a very important part of a healthy marketing strategy, there's another type of email that can be a powerful addition to your mix: transactional emails. What is a transactional email ? Not only have we collected these emails, but we've also dissected them to figure out what makes them truly great.

What is Spam? The Truth About Unsolicited and Cold Email


What is spam? What is a cold email? And when is your email against the law? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. Spam” is not a legal term, and definitions vary.

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Powerful 10 Email Blast Marketing Tips in 2021 That Never Let You Down


Email marketing is a deadbeat marketing method. In fact, a survey conducted among 372 marketers worldwide showed that an average email marketing ROI is 38:1. Source: Litmus) Not only do emails have good ROI, but also they have amazing open and click-through rates.

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The Ultimate Email Marketing Glossary for 2022

SmartBug Media

When you’re a freshman marketer first getting started with email marketing, especially when you’re promoting an e-commerce website through Klaviyo , you’ll notice that there are a lot of important terms and acronyms that you’ll want to learn. CAN-SPAM. Drip Campaign.

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15 Best Practices for E-newsletters


With a 45-to-1 ROI (return on investment), email newsletters are among the most effective tools for generating sales in e-commerce. However, if you haven't been seeing the results you want from your email marketing efforts, then it's time to tweak your strategy. email newsletter

8 Strategies To Help You Increase Email Response Rates


If you have an email marketing list, there are several factors you need to optimize to have a significant positive return on investment. One of these factors is your email response rate. Your response rates would show you how effective your email marketing strategy is.

Permission-Based Email Marketing: Everything You Need to Know


Are you totally clear on the ins and outs of permission-based email marketing? Email marketing is still the best way to collect new leads, build relationships with customers, and drive more sales. What Is Permission-Based Email Marketing? Step One: Duplicate Your Campaign.

20 Questions: Email Marketing


Emails have time and time again proven themselves to be the top way to communicate with both existing and potential customers. This list is a comprehensive look at common email marketing questions, designed to provide value whether you’re a seasoned vet or a complete beginner.

Top 20 Email Marketing Terminologies


In this post we’re going to look at several email marketing terminologies around the world of email marketing. Email is still one of the best performing marketing channels there is. Email marketing generates a whopping ROI of 4200%. With it you can send and get emails.

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UK guide to B2B email marketing laws (warning, it’s tricky)

Marketing Graham

There are email marketing laws. But too often execs concentrate on the creative side of marketing (art) and ignore the ‘dull’ email marketing laws (science). Data for email campaigns in the UK is governed by two laws; GDPR and PECR.

12 Reasons Why Your Emails Go in the Spam Box (and How to Make Sure They Don’t)


Are you struggling with low open rates for your email campaigns? Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. How can they do that?

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What is a bulk email blast?


Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. The email has a universal appeal.

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5 Steps To Perfecting Your Email Automation


When used properly, email marketing can be one of the most effective ways to boost your business. However, the ability to measure results is at the center of every successful email campaign, and this is where automation tools become so valuable. 1 Segment Your Email Lists.

4 years ago, we asked leading experts for their email predictions for 2020. Were they right?


“How will email marketing change by the end of the decade?”. Almost 60% of marketers say they always or often use personalization or dynamic content in their emails. Email subscribers expect their emails to be geared for them—“one-size-fits-all” campaigns simply don’t resonate anymore.

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Tips on Email Marketing Terms & Trends for 2021


From acronyms to shorthand and nicknames for emerging technologies, sometimes it can feel like marketers are creating their own language. If you’re diving into email marketing and feeling overwhelmed by the language, this helpful glossary of tips on email marketing terms and trends is for you!

Finding the Right Recipe: The Do’s and Don’ts of Email Marketing


Having an Email Marketing strategy today is not a question of if but how. billion people and can give a business an incredible return for little investment. Can you use some tips to help you build your plan? The Do’s and Don’ts of an Email Marketing recipe.

8 Best Practices to Protect Your Email Reputation


You spend weeks developing your latest email campaign only to receive terrible results. Your bounce rate was astronomical and barely anyone engaged with the campaign. A bad email reputation. The best way to ensure the deliverability of your emails is to maintain a healthy email reputation. If you’ve found yourself struggling to maintain a good email reputation, this post is for you. 8 Steps to Improve Your Email Deliverability Rate.

Your Guide To Understanding Email Compliance and Security in Australia


GDPR, CCPA, Spam Acts; what does it all mean and how does it affect you? It’s important for all businesses to be informed about the changing laws around email compliance and security so they can avoid breaking them. Current regulations for email marketing.

Best Practices for Building Better Email Templates


Best Practices for Building Better Email Templates. Email marketing continues to thrive as one of the most popular and easiest forms of one-to-one communication for businesses to build long term customer relationships. What are email templates? Current Trends in Email Design.

Building a Good Brand Relationship via Email Marketing


So, how can you successfully engage your audience, build a brand relationship, and fully leverage your list to grow your brand? Read on to learn why email marketing is ultimately all about relationships — and how to improve yours. Bad example: Subject line: Here’s a marketing email!

7 B2B Sales Prospecting Strategies to Keep your Pipeline Moving


It's not something you can do reactively, either. There are proven methods that you and your team can use to reach out to, and engage with decision-makers that fit your buyer persona. Connect with Decision-Makers over Email. Send cold emails with tools like Mailshake.

2 Truths and a Lie: High Email Bounce Rates and Sender Reputation


Email marketing is hard. Some might argue that email marketing is even harder today than it was a decade ago. Whether you agree with that statement, one thing is for sure: email marketing provides different challenges than it did five or 10 years ago. There are so many factors that contribute to the success of an email program, no matter what kind of campaign you’re running. What’s an email sender reputation? How can you monitor sender reputation?

My Simple Secret for Maintaining a Healthy Database


Traditional database maintenance usually involves some combination of list vendors, professional database cleansing services, email scraping, and good old-fashioned personal outreach. But just because it never goes away doesn’t mean it can be swept under the rug. Bad data is a BIG problem that companies can’t afford to ignore. Best of all, if automated it’s also incredibly simple—and you can start using it today. The Secret Is in Your Reply Emails.

The Beginner's Guide to Email Marketing [Free Ebook]


Companies often list email as one of their most powerful marketing channels. With email usage worldwide projected to reach 3 billion users by 2020, businesses simply have to continue using email marketing to reach their audiences if they want to scale quickly. But anyone who’s tried email marketing knows it’s not as simple as quickly drafting a message and hitting the “send” button. Email Marketing Analytics Daily

MailerLite Review: Is It the Right Email Service for You?


Are you looking for an in-depth MailerLite review to see if this email service provider is right for you? Email service providers (ESP) have a bundle of tools that help you build, grow, and stay in contact with your email list. Design a new email campaign.

5 Ways to Target B2B Customers Through Email Marketing

KoMarketing Associates

Here’s some news that might come as surprising: a recent study in the UK of IT professionals working in B2B said they preferred that companies market to them using email by a gross majority: 57 percent. This indicates an interesting trend in marketing today: many professionals are getting fatigued at the sheer amount of ways that marketers can target them. Email surely fits into this basket of digital approaches, but studies like this one show that there’s still hope.

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Top 10 Best Email Marketing Services Software Platforms for 2020

Martech Advisor

Email marketing services software are defined SaaS (cloud) based platforms that allow marketers to create, send and analyze emails, typically for the purposes of audience engagement and lead generation. Table of Contents: What is an Email Marketing Software Platform?

The Unseen Damages to Your Marketing Due to Email Bounces


It’s a direct indicator that something went terribly wrong in your email marketing. Email bounces (which account for a portion of overall delivery) occur when an email is made undeliverable in any manner. How Email Bounces Hurt Your Marketing.

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Email Marketing Manager: Role, Skill Set, and Job Description

Martech Advisor

An email marketing manager is responsible for end-to-end marketing activities through email campaigns. If you’re evaluating the option of becoming an email marketer, this article takes you through the role, skills, and job description of an email marketing manager. Despite all these shifts, email marketing continues to remain fundamental in modern marketing. The Role of an Email Marketing Manager. Email Marketing Manager: Job Description.

The Unwritten Rules of Email Marketing [Infographic]

Marketing Insider Group

If you’ve been keeping track of your marketing channel return rates, you might notice that your some of your biggest ROI comes from – surprise – email marketing. The key is not to flood your prospects’ inbox with emails that have little to no value for them. Email Mistakes to Avoid.

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Delivering Ep. 15: How Gmail Detects Spam and Some Industry News


In this episode of Delivering, host Jason Rodriguez digs into how Gmail classifies messages as spam before looking at a potentially disruptive new email service and the state of email surveys in 2020. I’d wager that most email marketers are unaware of it.

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Drip Review: What Makes It Perfect for Small Business


Are you looking for an in-depth Drip review to see if this email service provider is perfect for your small business? Email service providers (ESP) come with all of the essential tools that you need to build, grow, and stay in contact with your email list.

Litmus Live Week 2020: Day 5 Highlights


Today’s live sessions covered email deliverability, marketing in 2020’s “New Normal,” AMPscript, and our first-ever Email First Awards and Litmus Certifications. Now on to our top takeaways from Litmus Live Week day 5… The Factors That Affect Email Deliverability | Chad S.

7 Effective Strategies to Generate Sales Leads Without Cold Calling


Most of these strategies go hand-in-hand with cold calling, and just because you're trying them, your sales team can keep dialing. 80% of buyers prefer to be contacted over email than a call, and cold calling can leave a bad taste in some buyers' mouths.

Email Marketing Best Practices: How to Send Emails Your Subscribers Will Love


While email marketing may not get the attention some newer marketing channels get, it's still a terrific way for you to generate leads and convert more prospects for your business. With that in mind, I want to share some email marketing best practices you can use to generate more leads for your business. Email Marketing Best Practices of 2018. Avoid Using 'No-Reply' in the Sender's Email Address. Personalize the Email Greeting. Email Marketing

GetResponse Review: Is It the Best Email Service For You?


Are you looking for a comprehensive GetResponse review to see if it’s the BEST email service provider (ESP) for your needs? After all, when it comes to almost any business, email marketing is vital in driving online sales and keeping an open line of communication with customers.