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How to increase your conversion rate in email marketing

Conversica

How can you optimize your email marketing strategy to compel your audience to engage with your team at the right time and proceed along the path toward conversion? The following tips will provide a framework that you can use to evaluate your email marketing approach and revisit best practices. Expected and readable. Always be testing.

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Learn from Some of the Best Marketing Automation Blogs

Vidyard

About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels. But that doesn’t mean marketers can just sit back, twiddle their thumbs, and let the software do all their work for them. So without further ado: Eloqua. Read the post.).

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What’s Wrong with Marketing Education?

The Effective Marketer

If you’re in college (or know someone who is), there are things you can do now so that you don’t flunk the next marketing job interview. Part of this is the CAN-SPAM act , which you should familiarize yourself with (interviewers will like if you show that you at least have an idea of what it’s all about).

Education 100
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Growing B2B Sales with Trust and Empathy interview with Steve Woods, Founder & CTO at Nudge

Markempa

The question is: How can we connect better and build relationships with B2B customers? That’s why I interviewed Steve Woods ( @stevewoods ), Founder & CTO at Nudge to learn how we can be connecting and building B2B relationships with trust and empathy, What inspired you to start-up Nudge? Sure thing. A few decades.

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From Cell Block To Corporate America: Inspirational Women from Sales, Marketing & Tech, Part 2

Televerde

He encouraged me and helped me to refocus on my passion for why I was doing this to begin with – my children and my future. Computers, coding, automation – all beautiful things that helped to expand my knowledge and build the steppingstones to take me where I am today. He saw my potential at a time when I saw only my failures.

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Learn from Some of the Best Marketing Automation Blogs

Vidyard

About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels. But that doesn’t mean marketers can just sit back, twiddle their thumbs, and let the software do all their work for them. Read the post.)

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B2B Marketing University: For Now, Marketing Automation and CRM Are Still Separate

Customer Experience Matrix

Summary: Marketing automation and CRM systems may eventually converge, but for now marketers need help explaining why they need a system of their own. You can catch another session in Atlanta next week and in Seattle on December 1.) I hugely enjoyed yesterday’s Boston session of the Silverpop -sponsored B2B Marketing University.