Remove test
article thumbnail

Eight Tips for Integrating Cold Emails in B2B Marketing in 2024

Webbiquity

Moreover, they can complement your other marketing strategies in substantial ways. If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate. How can your solution save time, improve efficiency, reduce costs, or increase revenue?

article thumbnail

Email newsletter guide: Template design and marketing best practices (Part 2 of 3)

SmartBrief - Marketing

In part two of the series, we address strategies and tactics to grow your email newsletter subscriber base and how to design an email newsletter template that both engages recipients and facilitates communication of important company news and information. Ensure your email platform can create mobile-friendly versions of your email newsletter.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Email newsletter guide: Performance Optimization and analytics best practices (Part 3 of 3)

SmartBrief - Marketing

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Design elements (masthead, layout, etc.)

article thumbnail

12 Email Footer Design Best Practices

Litmus

In this article, we will look at the essential elements of an email footer, best practices for designing an email footer, email footer best practices, and some design inspiration. Without them, your emails are much more likely to end up in the spam folder or be reported as spam by your recipients. What’s an email footer?

Design 96
article thumbnail

3 Examples of Helpful A/B Tests and Why They Work

FunnelEnvy

A/B testing is a powerful tool for B2B marketers and considered a staple of the toolbox for improving a campaign. Marketing teams in every industry with every type of product and service can use A/B testing to figure out which option in a campaign works. Don’t make traffic splits equal.

article thumbnail

Litmus 101: How to Get Started with Email Previews & Pre-send Checks in 3 Easy Steps

Litmus

In this blog post, you’ll learn how to QA and monitor your email with Litmus—using email client previews, spam testing, and more—to ensure your email looks and works as perfectly as you intended. When you hit “Create new,” on the homepage, you can enter a title for your email. Choose either the Build or Test, then select Next.

article thumbnail

Make It to the Inbox—Not the Spam Folder—with Litmus Spam Testing

Litmus

You work hard to craft the right message and perfect design for your email campaigns. Understanding what causes an email to land in the junk folder can be difficult. It’s not just about spam trigger words anymore. Spam filter algorithms change every day—and keeping up with deliverability best practices can be a daunting task.