Litmus

NOVEMBER 27, 2023

Is there any way to ensure your emails always land in the inbox? With Google and Yahoo enforcing new email deliverability rules, reaching your subscribers is about to get more difficult. But worry not—as long as you follow these new rules, your email campaigns should stay out of spam.

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Deliverability Rules CAN-SPAM Phishing 92

SmartBug Media

JULY 18, 2023

You’ve got an amazing email campaign, but is your target audience actually getting and reading your email? Email campaigns can be an incredibly effective marketing strategy , but your email deliverability—your ability to skip the spam folder and see an optimal inbox placement (keyword: inbox, not promotions folder)—matters.

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Deliverability CAN-SPAM Open Rate Click Rate 98

BenchmarkONE

NOVEMBER 29, 2023

Ending up in the spam folder is every marketer’s nightmare. The more your emails get marked as spam, the worse your email deliverability can get over time. Major email providers, like Gmail and Yahoo, know just how annoying it is for users to receive spammy messages.

CAN-SPAM 80

CAN-SPAM Email Marketing Domain Godaddy 80

DealSignal

AUGUST 3, 2023

According to research from ActiveCampaign , the ROI of email marketing is a whopping 4200% (or $42 for every $1 spent). However, not all email marketing campaigns are created equal. The data used in them can vary greatly. Why Are Marketers Afraid To Run New Email Marketing Campaigns?

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Deliverability B2B Lead Scoring Lead Ranking 94

Zoominfo

APRIL 16, 2019

This is the reality of email marketing today. As such, it’s crucial to understand best practices that can help you improve email deliverability and compete in an environment where much is outside your control. This is what happens when you don’t segment campaigns. Job functions. Management levels. Industries.

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Deliverability Zoominfo Top of Funnel Buyer Personas 233

Martech

SEPTEMBER 7, 2022

Email shows no signs of slowing down. If you don’t feel the same way, it may be time to look at why email isn’t working for your business. Often, the reason is poor email deliverability. What is email deliverability? Email deliverability refers to the number of emails that reached an inbox successfully.

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Deliverability CAN-SPAM Validation API 108

Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. This post delves into ways to make sure your email campaigns bring the best results. What’s the Scoop on ROI for Email Marketing?

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ROI Email Marketing B2B Marketing Marketing Automation Services 149

DiscoverOrg

OCTOBER 4, 2016

We guess that if you spend any significant effort on email marketing, then you’ve seen these recent trends in the last 12-18 months: plummeting open rates, dwindling click rates, and skyrocketing bounce rates. One glance at your inbox – personal or work – probably confirms what you secretly don’t want to admit: Email marketing is dead.

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Deliverability Domain Click Rate CAN-SPAM 259

Litmus

SEPTEMBER 27, 2021

Brands tend not to spend much time thinking about their deliverability until it’s an inferno and many of their emails are being blocked. Learn from your peers who neglected their email lists and infrastructure and watched them go up in flames. Do the right things—before you have deliverability problems. Using encryption.

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Deliverability Burn Rate Peer-to-peer CAN-SPAM 104

Litmus

APRIL 5, 2022

Email marketers spend hours crafting the perfect email campaign all while agonizing over every detail. Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam – helping you refine your approach and get in front of key audiences.

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Deliverability CAN-SPAM Opt-out Opt-in 99

Benchmark Email

SEPTEMBER 1, 2022

Every successful business also has solid email deliverability. They most likely have a team of email marketers building strategies that ensure successful email campaigns without any throttling, bulking, bouncing, or spamming. appeared first on Benchmark Email. It’s not without effort.

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Deliverability CAN-SPAM Advertising Benchmark Email Campaigns 98

Heinz Marketing

JUNE 27, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing I’ve spent the better part of 2023 so far writing about email deliverability and optimization. Where it All Began What started me down this path in the first place was some really bad email metrics. Sometimes even in the dreaded spam folder.

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Deliverability Email Marketing Optimization Work Management 95

The Lead Agency

FEBRUARY 18, 2020

You’ve invested time, money and resources into developing an incredible B2B email marketing campaign. However, when 20% of all commercial emails end up in the spam folder, it can be incredibly difficult to do so. When was the last time you checked your spam folder? How Do Emails End up in a Spam Folder?

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Deliverability Email Marketing B2B Marketing Advertising Agencies 62

SmartBug Media

OCTOBER 4, 2022

Email marketing is one of the most effective strategies for engaging and retaining customers by providing valuable, actionable content. However, you don’t just wake up one day with a plan and start sending out emails. Data privacy is an increasingly important issue for people and email service providers (ESPs).

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Domain Deliverability CAN-SPAM Template 98

Heinz Marketing

MARCH 31, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. Follow along each month and optimize your email deliverability from the ground up.

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Deliverability Optimization CAN-SPAM Content 86

Litmus

MAY 10, 2022

Email marketers rely on their emails consistently getting to the inbox. If communication isn’t reaching customers, it can have a ripple effect on brand reputation, customer loyalty, and ultimately—return on investment (ROI). But understanding deliverability can feel like a bit of a mystery. .

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Deliverability CAN-SPAM Webinar Metrics Loyalty 94

SmartBug Media

JANUARY 19, 2023

We’re currently living in an age of abundance when it comes to the data that email service providers share with us, but whether or not your tech stack tells a complete picture is a different story. Revenue Attributed to a Campaign Is the email or SMS campaign bringing in the big bucks? Then something’s going right.

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SMS Email Campaigns Campaigns Open Rate 98

Litmus

FEBRUARY 5, 2024

If you’re like the 41% of email marketing pros who responded to our 2023 State of Email survey , email marketing is your most effective marketing channels. But did you know over 14 of all emails never make it into the inbox? What is Litmus Spam Testing? What factors affect email deliverability?

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CAN-SPAM Deliverability Phishing Domain 108

Litmus

JANUARY 5, 2022

Building the perfect email campaign takes time and resources. No marketer wants to hit send only to get labeled as spam and end up in the junk folder. Fortunately, there are preventative steps you can take to increase your odds of a successful launch and get those carefully curated emails delivered to your subscribers’ inboxes.

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Deliverability CAN-SPAM Guidelines Curation 85

DealSignal

JUNE 10, 2022

What is Email Deliverability and Why It Matters to B2B Marketers and Sales Teams? In 2022, email continues to be a B2B selling powerhouse. Of the three main channels for B2B selling, emails are the most criticized, often even called dead. Being pushed to spam. What is Email Deliverability?

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Deliverability Marketing Automation Services CAN-SPAM Domain 52

SendX

NOVEMBER 4, 2020

Source: Exabytes Digital Email marketing solutions help you develop, plan, and execute your email marketing campaigns. Millions of businesses use email marketing software as an easy and cost-effective way to reach a large number of customers. Email marketing generates $42 for every $1 you spend on your email campaign.

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Work Management Marketing Management Email Marketing Planning 277

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Moreover, they can complement your other marketing strategies in substantial ways. Guest post by Nina Petrov. So, do your research.

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Email Marketing Work Management B2B Marketing Marketing Management 167

Litmus

NOVEMBER 30, 2023

Email geeks, we see all the hard work you put into your email marketing campaigns. Yet your beautiful email campaign may never actually reach the inbox. Yet your beautiful email campaign may never actually reach the inbox. Email deliverability is a complicated, technical beast.

Deliverability 108

Deliverability CAN-SPAM Opt-out Opt-in 108

Salesforce Marketing Cloud

DECEMBER 10, 2021

If an email is sent and no one receives it, do its contents even matter? Email deliverability remains a mystery to many marketers. Many emails never reach a subscriber’s inbox – but with good planning, you can avoid your message falling through the cracks. What is email deliverability?

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Deliverability Email Marketing CAN-SPAM Planning 98

SendX

JUNE 24, 2021

Every time you send an email to market your brand, you always want your target to get the information. Email deliverability is essential in email marketing because you will always want your audience to open whatever you send them and interact with your brand. This concept remains a challenge to most marketers.

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Marketing AI Lead Ranking Deliverability CAN-SPAM 195

Zoominfo

MAY 19, 2020

What is spam? What is a cold email? And when is your email against the law? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. But is Spam Legal?

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CAN-SPAM Opt-out Opt-in Marketing Automation Services 317

Act-On

OCTOBER 4, 2023

email send reports, landing page visitor reports). View side-by-side email results to spot trends and anomalies Results for one email are handy. Results for multiple emails are a force multiplier for marketing strategy. Perhaps a certain category of email always seems to get higher engagement.

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Marketing Automation Services Analytics Software Deliverability 151

Webbiquity

APRIL 18, 2024

What are the challenges you can expect? Which parts of marketing can you most profitably automate? It’s like having a super-efficient robot that can help your team handle all the repetitive marketing tasks and plan your marketing campaigns more efficiently. Embracing automation is clearly the way forward.

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Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

SendX

MARCH 3, 2021

This is especially true in email marketing. Unlike social media posts or blog content, customers see their email inbox as a private space. Yet, many marketers use no-reply email addresses in various ways, from automating contact form responses to full email marketing campaigns. What is a No-Reply Email?

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Autoresponders CAN-SPAM Customer Satisfaction Deliverability 294

Ontraport

MARCH 1, 2021

Email is integral to the success of your business, so you want to get it right. You want your emails to land in the inbox, but there are SO many spammers out there — nearly 55% of all email is spam! — So, what can you do? There are 5 things that inbox providers use to determine where an email goes.

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Deliverability CAN-SPAM Domain Enterprise Management 105

Versium

APRIL 1, 2019

Direct Email Campaign Best Practices. When you run direct email campaigns, you want to do it in a way that maintains or improves your online reputation and avoids being blacklisted or marked as a spam. What you do with that email afterwards is just as, if not more, important. Email Best Practices.

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Email Campaigns Practices Campaigns Best Practices 84

Martech

FEBRUARY 4, 2022

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block.

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Deliverability Work Management Marketing Management Marketing AI 110

Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.

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Email Marketing Marketing Automation Services Work Management Planning 91

Martech

FEBRUARY 13, 2024

Starting in April, Google will enforce new rules for brands sending over 5,000 emails daily to Gmail addresses. The goal is to cut down on spam by enforcing specific requirements around authentication, ease of unsubscribing and relevancy of messaging. 03% (or 3 out of every 1,000 emails) as a threshold for brands to avoid.

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CAN-SPAM Acquisitions Click Rate Purchase Intent 115

Delivra

AUGUST 3, 2021

What is Deliverability? Email deliverability is how you measure the success of your emails reaching the inbox without bouncing or being marked as spam. If you have issues with high bounces, flagging spam filters, or low engagement, you may have email deliverability issues.

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Deliverability CAN-SPAM Opt-out Click Rate 52

Martech

FEBRUARY 29, 2024

A low-quality email database filled with inactive addresses, spam traps or people who never opted in can severely damage your email deliverability and sender reputation. This requires following current best practices and email regulations. This requires following current best practices and email regulations.

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Practices Ad Building Privacy Policies Deliverability 95

Martech

NOVEMBER 6, 2023

Let’s explore how we mastered this and how you can apply our insights to your strategy. Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. What can you do?

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Outreach Email Marketing Optimization Lead Scoring 119