FTC Completes CAN-SPAM Review

eDataSource

Some background: the FTC solicited public comment on the CAN-SPAM rule back in June 2017. Are there now additional email activities or practices that should be considered violations? Email marketers have usually felt intimidated by the CAN-SPAM Act while anti-spam advocates have always felt that the CAN-SPAM Act didn’t go far enough. We can see both sides. The post FTC Completes CAN-SPAM Review appeared first on eDataSource.

The Definitive Guide to Email Deliverability

SendX

But your email marketing effort is not yielding any results. Your CEO is demanding email marketing ROI and you have absolutely nothing to show for it. It makes you question whether email marketing is dead already? But only yesterday this fledgling Boston startup's CMO talked about how email is their single biggest revenue driver. He in fact quoted for every $1 they spend on the email they end up making $38. What is Email Deliverability? SPAM traps.

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Getting to the Inbox: How to Keep the “Email Police” Happy

InsideView

It used to be an email marketer’s biggest challenge was writing a snappy subject line that would get your emails opened. Then came the anti-spam regulations, CAN-SPAM in the U.S. Email Deliverability Marketing Tips & Tricks anti-spam CAN-SPAM CASL Data.com alternative data.com replacement email email deliverability email inbox GDPR replacing Data.com

Email Deliverability Drives Revenue

ANNUITAS

However, most marketers don’t think about email deliverability and what that means to the ROI of their demand generation programs when creating them. The reality is that the best content or coolest offer in the world can’t be effective if the email containing the content is never received. . What does deliverability mean for a B2B marketers? Simply put, it’s a way to measure if the email was accepted by the mail server.

Top 20 Email Marketing Terminologies

SendX

In this post we’re going to look at several email marketing terminologies around the world of email marketing. Email is still one of the best performing marketing channels there is. Email marketing generates a whopping ROI of 4200%. With it you can send and get emails.

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Five Reasons Why Your Email Gets Blocked

ANNUITAS

The question that I typically get asked the most often is, “What are the main reasons that my email gets blocked?” ” More often than not, the question cannot be answered easily and takes some investigation to uncover the reason or reasons why emails get blocked. Unfortunately, the marketing automation provider or email service provider may not be able to pinpoint the reason either, but reviewing bounce logs will typically help.

Mastering International Email Deliverability

Oracle

If you are sending email marketing messages today, chances are very high that you are sending to at least more than one country. The email marketing landscape today is a mishmash of different rules and regulations in each country in which you have customers. Experts say that to operate in today’s global environment, marketers need to understand more than just email deliverability in the US. In reality, CAN-SPAM is one of the least restrictive set of regulations.

Deliverability Acronyms: A-Z

eDataSource

If you’re new to the wonderful world of email marketing and deliverability, or even if you’re a seasoned pro, you’re probably overwhelmed by the alphabet soup of acronyms, jargon and abbreviations our trade uses. Before you know it, you’ll be speaking like an Email Pro. Check back soon as we roll out the rest of the deliverability defined alphabet! CAN-SPAM. Canadian Anti-Spam Legislation - Canada's version of CAN-SPAM.

The Truth about Cold Email

DiscoverOrg

What is spam? What is a cold email? And when is my email against the law? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for 2,500 companies worldwide. Spam” is not a legal term, and definitions vary.

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9 Steps to Improve Email Deliverability

ConvertKit

You’ve done the work necessary to attract more email subscribers and entice them to sign up for your email list. You’ve created email opt-in forms that can be easily placed on your website and blog. Each lead magnet you’ve published has a corresponding landing page and email sequence connected to it. What determines email deliverability? First off, deliverability can seem like a very advanced topic. Don’t buy email lists.

9 Steps to Improve Email Deliverability

ConvertKit

You’ve done the work necessary to attract more email subscribers and entice them to sign up for your email list. You’ve created email opt-in forms that can be easily placed on your website and blog. Each lead magnet you’ve published has a corresponding landing page and email sequence connected to it. What determines email deliverability? First off, deliverability can seem like a very advanced topic. Don’t buy email lists.

The Power of Unsubscribe

ANNUITAS

The unsubscribe link is a crucial tool for every email marketer. Email marketers already know that an unsubscribe link is a legal requirement for CAN-SPAM, as well as a necessary tool for allowing subscribers to remove themselves from your list. But did you know also that having a visible and working unsubscribe link can also help in reducing email abuse complaints? Blog CAN-Spam compliance Email Deliverability sender reputation unsubscribe

20 Questions: Email Marketing

SendX

Emails have time and time again proven themselves to be the top way to communicate with both existing and potential customers. This list is a comprehensive look at common email marketing questions, designed to provide value whether you’re a seasoned vet or a complete beginner.

Privacy Report 2020

Goolara

Recent legislation, both internationally and in the United States, is primed to change the parameters regarding what information about a person you can or can’t collect, and the limitations on what you can do with that information. One thing these regulations have in common is that they don’t restrict their data privacy requirements to emails sent from within their borders. Accepting this and working with it is the best tactic for any email marketer.

Remember when they said GDPR would kill email? It didn’t.

Litmus

Before the European Union’s General Data Protection Regulation went into effect in May 2018, we heard dire predictions that the new, stricter laws would shrink email lists, throttle new opt-ins, and damage marketers’ use of email to achieve their business goals. Now, four months into the new post-GDPR reality, we have evidence that a clear majority of email marketers have not suffered the major list damage the doomsayers predicted.

Email Deliverability and Data Quality

ANNUITAS

Email deliverabilty and data quality are paramount for any successful Demand Generation Strategy. Last week at the Atlanta Eloqua User Group Meeting, email deliverablity and privacy expert, Chris Arrendale of InboxPros , shared his knowledge on deliverability and privacy essentials. Email deliverability is one of those things that you can never know too much about and Arrendale knows more than enough and loves to share.

29 Email Deliverability Tips You Must Know in 2019

Hubspot

Marketers spend a lot of time drafting poignant email copy , designing wonderfully branded email templates , and crafting succinct and enticing email subject lines that get open and click-through rates skyrocketing. But before hitting send, have you considered whether your subscribers will even get the opportunity to read your email? If steering clear of legal trouble isn't enough to convince you, squeezing more ROI out of your email marketing efforts certainly should.

8 Tips to Improve Your Email Marketing Deliverability

Circle Studio

Email marketing remains a powerful and cost-effective marketing channel for engaging prospects and customers. In fact, B2B marketers find that email is the most effective way to distribute content. But without giving proper attention to deliverability, sometimes even relevant, permission-based emails can get filtered out of subscribers’ inboxes. According to Return Path’s latest Email Intelligence Report , 23% of emails never reach the inbox, on average.

Is Your Email Program Health Great or in Need of Help? [Checklist]

Litmus

You might know this stat by now: Email marketing’s return on investment (ROI) is an average of 36:1. But to maximise just how much of a return you get out of your email program, you need a healthy one that’s firing on all cylinders. When to do an email marketing check-up.

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What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

What is spam? What is a cold email? And when is your email against the law? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. Spam” is not a legal term, and definitions vary.

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EU & UK GDPR: 5 things you must know about email consent

Litmus

At the time, many wondered what GDPR means for email marketers. And fortunately, GDPR didn’t kill email like the doomsayers predicted. How to collect and store email consent. So the real question is: What does all this mean for email consent from your EU and UK subscribers?

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3 Strategies for Maximizing Email Deliverability

Marketo

Author: Mike Madden Let’s get one thing straight: deliverability is sexy. It’s the only way your emails get seen, opened, and clicked on. And if you can increase your deliverability by even just 1%, it can have a significant impact on your ROI. But achieving high deliverability rates that could make even a mailman jealous doesn’t come easy. Think of it this way: as an email marketer, you’re like the friendly neighborhood mailman.

Email preference center tips: How to keep every subscriber happy

Litmus

As email marketers, we’re always looking for that elusive sweet spot: sending the right message at the right time to the right person. Get any of those wrong, and your email could fall flat. So how can you get closer to this ultimate email dream? Email preference centers.

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Guide to Bulk Email Blasts (Best Practices That Work in 2020)

SendX

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Few characteristics of an email blast.

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2 Truths and a Lie: High Email Bounce Rates and Sender Reputation

DiscoverOrg Sales

Email marketing is hard. Some might argue that B2B email marketing is harder today than it was 5 years ago or 10 years ago, but I would probably counter with “its always been hard.” There are so many factors that contribute to the success of an email program: whether it’s a one-off promotion, a regular nurture or subscription program, or a sequenced email drip over the course of month.There’s subject line , content, graphics. What’s an email sender reputation?

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What is a bulk email blast?

SendX

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. The email has a universal appeal.

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Permission-Based Email Marketing: Everything You Need to Know

Optinmonster

Are you totally clear on the ins and outs of permission-based email marketing? Email marketing is still the best way to collect new leads, build relationships with customers, and drive more sales. What Is Permission-Based Email Marketing? Higher deliverability rates.

15 Email Marketing Best Practices to Build a Killer List

Optinmonster

In this article, we share email marketing best practices that will help you build and maintain the best email list possible. We’ve broken the article down into 3 sections: Building your email list. Crafting quality emails. Maintaining your email list.

Want to Improve Your Email Deliverability? Watch This Video

Hubspot

If an email gets sent out to your list, but it doesn''t show up in their inboxes, does it even count? You''re trying to get people to open, engage with, and click on your emails -- getting delivered is the first step. If you have a poor sender reputation and low deliverability rate, you''re drastically cutting down your chances of being opened and clicked on. How to Get Your Emails Delivered to Your Contacts'' Inboxes [Transcribed]. Because no one likes spam, man.

5 Steps To Perfecting Your Email Automation

Sharpspring

When used properly, email marketing can be one of the most effective ways to boost your business. However, the ability to measure results is at the center of every successful email campaign, and this is where automation tools become so valuable. 1 Segment Your Email Lists.

Using email effectively in your content marketing

Biznology

Everyone hates email. So, grumble though we may, most of us are still heavily reliant on email. Spam is a bad thing. But those bad things aren’t specific to email. Which is why email deserves a little more respect from marketers. Used well, email is an incredibly effective marketing tool. Here are some tips how to use email effectively for your content marketing. So this: How To Use Email in Your Content Marketing – March 2016 – Andigo Newsletter.

The Year in Email

Goolara

As always, there was no shortage of email flubs this years and we’ve collected a few of our favorites. Interestingly, we saw fewer of the “Dear [customer name]” errors that used to plague email marketing. We’ll start the list with the one thing that doesn’t appear to be going away: the inactive unsubscribe link and CAN-SPAM violations. How do I count all the things wrong with this email? You can click on that unsubscribe link all day and nothing will happen.

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72 Definitive Reasons Why Your Emails are Going to SPAM (Reason 27 Will Blow Your Mind)

SendX

If you are reading this it is highly likely that a portion of your email traffic is landing in SPAM. You must be pondering - " why are my emails going to spam ", “ What did I do wrong in the last few weeks that caused my emails to land in SPAM? ”, “ Am I being too aggressive with my email marketing campaigns? ” Or “ Is it the new Email Marketing Provider which we moved to recently? ”. Why are my emails going to spam?

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8 Best Practices to Protect Your Email Reputation

Zoominfo

You spend weeks developing your latest email campaign only to receive terrible results. A bad email reputation. The best way to ensure the deliverability of your emails is to maintain a healthy email reputation. Internet service providers (ISPs) constantly come up with new ways to block spam- creating a never ending battle for marketers who just want reach their intended audience and protect their company’s sender reputation. Abide by the CAN-SPAM law.

The Unseen Damages to Your Marketing Due to Email Bounces

SalesIntel

It’s a direct indicator that something went terribly wrong in your email marketing. Email bounces (which account for a portion of overall delivery) occur when an email is made undeliverable in any manner. Soft bounces = temporary deliverability failures.

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The Customer Is Always Right: Email Marketing Spam Edition

Oracle

As a member of the Deliverability Operations team, I can tell you that we spend a lot of time discussing the importance of list hygiene and good mailing practices with our senders. A key component to achieving this is making sure customers themselves do not perceive the messages they receive as spam. This triggers a spam complaint to the ISP hosting their mailbox, and can impact reputation to that entire network—even in very small values. Or non-spam?

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12 Reasons Why Your Emails Go in the Spam Box (and How to Make Sure They Don’t)

Optinmonster

Are you struggling with low open rates for your email campaigns? Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. How can they do that?

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