The Definitive Guide to Email Deliverability


But your email marketing effort is not yielding any results. Your CEO is demanding email marketing ROI and you have absolutely nothing to show for it. It makes you question whether email marketing is dead already? But only yesterday this fledgling Boston startup's CMO talked about how email is their single biggest revenue driver. He in fact quoted for every $1 they spend on the email they end up making $38. What is Email Deliverability? SPAM traps.

Best Practices for Direct Email Campaigns


Direct Email Campaign Best Practices. When you run direct email campaigns, you want to do it in a way that maintains or improves your online reputation and avoids being blacklisted or marked as a spam. Making sure the email addresses you get are clean and deliverable with Versium’s Validate service is the first essential step to reaching people’s inboxes. What you do with that email afterwards is just as, if not more, important.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Guide to Bulk Email Blasts (Best Practices That Work in 2020)


Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Few characteristics of an email blast.

Blasts 195

3 Strategies for Maximizing Email Deliverability


Author: Mike Madden Let’s get one thing straight: deliverability is sexy. It’s the only way your emails get seen, opened, and clicked on. And if you can increase your deliverability by even just 1%, it can have a significant impact on your ROI. But achieving high deliverability rates that could make even a mailman jealous doesn’t come easy. Think of it this way: as an email marketer, you’re like the friendly neighborhood mailman.

The Truth about Cold Email


What is spam? What is a cold email? And when is my email against the law? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for 2,500 companies worldwide. Spam” is not a legal term, and definitions vary.

Email 235

Top 20 Email Marketing Terminologies


In this post we’re going to look at several email marketing terminologies around the world of email marketing. Email is still one of the best performing marketing channels there is. Email marketing generates a whopping ROI of 4200%. With it you can send and get emails.

Email 195

Is Your Email Program Health Great or in Need of Help? [Checklist]


You might know this stat by now: Email marketing’s return on investment (ROI) is an average of 36:1. But to maximise just how much of a return you get out of your email program, you need a healthy one that’s firing on all cylinders. When to do an email marketing check-up.

2 Truths and a Lie: High Email Bounce Rates and Sender Reputation

DiscoverOrg Sales

Email marketing is hard. Some might argue that B2B email marketing is harder today than it was 5 years ago or 10 years ago, but I would probably counter with “its always been hard.” There are so many factors that contribute to the success of an email program: whether it’s a one-off promotion, a regular nurture or subscription program, or a sequenced email drip over the course of month.There’s subject line , content, graphics. What’s an email sender reputation?

Email 72

15 Best Practices for E-newsletters


With a 45-to-1 ROI (return on investment), email newsletters are among the most effective tools for generating sales in e-commerce. However, if you haven't been seeing the results you want from your email marketing efforts, then it's time to tweak your strategy. email newsletter

72 Definitive Reasons Why Your Emails are Going to SPAM (Reason 27 Will Blow Your Mind)


If you are reading this it is highly likely that a portion of your email traffic is landing in SPAM. You must be pondering - " why are my emails going to spam ", “ What did I do wrong in the last few weeks that caused my emails to land in SPAM? ”, “ Am I being too aggressive with my email marketing campaigns? ” Or “ Is it the new Email Marketing Provider which we moved to recently? ”. Why are my emails going to spam?

Spam 239

20 Questions: Email Marketing


Emails have time and time again proven themselves to be the top way to communicate with both existing and potential customers. This list is a comprehensive look at common email marketing questions, designed to provide value whether you’re a seasoned vet or a complete beginner.

8 Best Practices to Protect Your Email Reputation


You spend weeks developing your latest email campaign only to receive terrible results. Your bounce rate was astronomical and barely anyone engaged with the campaign. A bad email reputation. The best way to ensure the deliverability of your emails is to maintain a healthy email reputation. If you’ve found yourself struggling to maintain a good email reputation, this post is for you. 8 Steps to Improve Your Email Deliverability Rate.

11 Tips to Jump Start Your B2B Email Marketing Campaigns

Circle Studio

Email is still the fastest and most direct way to deliver content to clients and prospects. Of all the channels available to marketers, email is the one channel your audience accesses regularly. Nevertheless, challenges remain and many firms’ email campaigns could use some new life. Whether it’s low open rates, high unsubscribes, less than stellar clickthrough rates, poor deliverability, or campaign fatigue, common issues are persistent among B2B firms.

Permission-Based Email Marketing: Everything You Need to Know


Are you totally clear on the ins and outs of permission-based email marketing? Email marketing is still the best way to collect new leads, build relationships with customers, and drive more sales. What Is Permission-Based Email Marketing? Higher deliverability rates.

Email Deliverability: Ensure your Emails do not hit the SPAM box!


You have spent a whole bunch of time writing and designing your emails and once you have sent them, what do you see? So the underlying statement still remains, no matter how good your email marketing strategy is, if nobody can SEE your emails, its a total waste of time, energy and money.

Spam 52

12 Reasons Why Your Emails Go in the Spam Box (and How to Make Sure They Don’t)


Are you struggling with low open rates for your email campaigns? Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. How can they do that?

Spam 110

What is a bulk email blast?


Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. The email has a universal appeal.

Blasts 212

Don’t Stop Scrolling | How To Create A Show-Stopping Footer

Predictive Response

In crafting any email templates, specifically newsletters and any company branded email content, it is important to make sure your entire email captures the attention of your reader. The footer is often overlooked, forgotten and can be uninteresting to the reader.

The Unseen Damages to Your Marketing Due to Email Bounces


It’s a direct indicator that something went terribly wrong in your email marketing. Email bounces (which account for a portion of overall delivery) occur when an email is made undeliverable in any manner. Soft bounces = temporary deliverability failures.

Spam 52

2 Truths and a Lie: High Email Bounce Rates and Sender Reputation


Email marketing is hard. Some might argue that email marketing is even harder today than it was a decade ago. Whether you agree with that statement, one thing is for sure: email marketing provides different challenges than it did five or 10 years ago. There are so many factors that contribute to the success of an email program, no matter what kind of campaign you’re running. What’s an email sender reputation? How can you monitor sender reputation?

Your Guide To Understanding Email Compliance and Security in Australia


GDPR, CCPA, Spam Acts; what does it all mean and how does it affect you? It’s important for all businesses to be informed about the changing laws around email compliance and security so they can avoid breaking them. Current regulations for email marketing.

Litmus Live Week 2020: Day 5 Highlights


Today’s live sessions covered email deliverability, marketing in 2020’s “New Normal,” AMPscript, and our first-ever Email First Awards and Litmus Certifications. Now on to our top takeaways from Litmus Live Week day 5… The Factors That Affect Email Deliverability | Chad S.

5 Steps To Perfecting Your Email Automation


When used properly, email marketing can be one of the most effective ways to boost your business. However, the ability to measure results is at the center of every successful email campaign, and this is where automation tools become so valuable. 1 Segment Your Email Lists.

Delivering Ep. 15: How Gmail Detects Spam and Some Industry News


In this episode of Delivering, host Jason Rodriguez digs into how Gmail classifies messages as spam before looking at a potentially disruptive new email service and the state of email surveys in 2020. I’d wager that most email marketers are unaware of it.

Spam 71

Email Marketing Manager: Role, Skill Set, and Job Description

Martech Advisor

An email marketing manager is responsible for end-to-end marketing activities through email campaigns. If you’re evaluating the option of becoming an email marketer, this article takes you through the role, skills, and job description of an email marketing manager. Despite all these shifts, email marketing continues to remain fundamental in modern marketing. The Role of an Email Marketing Manager. Improving Deliverability.

Top 10 Best Email Marketing Services Software Platforms for 2020

Martech Advisor

Email marketing services software are defined SaaS (cloud) based platforms that allow marketers to create, send and analyze emails, typically for the purposes of audience engagement and lead generation. Table of Contents: What is an Email Marketing Software Platform?

15 Email Marketing Best Practices to Build a Killer List


In this article, we share email marketing best practices that will help you build and maintain the best email list possible. We’ve broken the article down into 3 sections: Building your email list. Crafting quality emails. Maintaining your email list.

3 Marketing Automation Tools That Cut the Noise and Signal Performance

SmartBug Media

Whether you’re a small mom-and-pop shop, a new startup looking to take over an untapped market, or a seasoned marketing pro, it can be overwhelming to find the best tools out there. But what’s a better use of your time: Selecting the right tool that can help optimize and improve your performance? Or spending hours on end tracking down information, manually sending out emails, and following up with leads? Strong emphasis on email marketing, SEO, and lead management tools.

Media 53

3 Quick Fixes To Improve Your Database Marketing


Whether you’re sending emails or mailing postcards, inaccurate data can tank your database marketing efforts. Today I’m going to focus on email marketing, how accurate data equates to better database marketing, and how reply email mining increases database health. Mining Email Replies Results In Better Database Marketing Monitoring reply emails is one of the best, easiest, and cost-effective ways to continuously maintain the health of your database.

The Ultimate Guide to Email Marketing

Hubspot Marketing

The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Email isn’t dead. Email marketing isn’t spam. Email marketing effectiveness There are 3.8

Dos and Don’ts to Improve Your Email Marketing Newsletters

Circle Studio

Email remains a powerful way to communicate with customers and prospects, as 58% of adults check their email first thing in the morning, and 91% of people check their email every day on their smartphones. However, there are guidelines to follow and practices to avoid in order to create a compelling email newsletter that resonates with your audience and keeps them engaged. Here are 13 dos and don’ts for your email newsletters. DO: Send targeted emails.

The Top 10 Do’s and Don’ts of Email Marketing


From planning your schedule to crafting your emails to fretting over subject lines, there’s a lot that goes into an email marketing campaign. 5 Email Marketing Do’s. Track Metrics and Conduct A/B Testing: How well are you doing currently and what can you do to improve? In general, the more data you can capture and analyze, the more strategic you can be going forward. 5 Email Marketing Don’ts.

6 Types of Transactional Emails That Every Email Marketer Should Know


Author: Kevin George As an email marketer, subscriber engagement is undeniably one of the most critical factors that makes or breaks your efforts in converting your subscribers into lifetime customers. Repeated surveys have proven that transactional emails are more effective at engaging subscribers and result in greater ROI than bulk emails. Yet, out of all marketers, only 40% are using transactional emails. The Components of a Transactional Email.

Email Marketing Best Practices I Learnt After Sending 2,049,567 Emails


We just have a lot of subscribers for webinars and newsletters, and for the past 3 years, I have constantly engaged them with email marketing. So, these have mostly been nurturing emails to opt-in lists. Email Marketing Best Practices: My learnings from sending over 2 million emails!

What Sending 2,049,567 Emails Taught Me About Email Marketing Best Practices


We just have a lot of subscribers for webinars and newsletters, and for the past 3 years, I have constantly engaged them with email marketing. So, these have mostly been nurturing emails to opt-in lists. Email Marketing Best Practices: My learnings from sending over 2 million emails!

6 Newsletter Marketing Tips – The best way to engage customers


Sending emails only about your own business , product promotions Sending unsolicited offers and spam emails. You can build your subscriber database from leads on your website, blog, social media profiles , events, personal meetings, and other lead generation sources.

Marketing Blog Marketing Automation | Lead Generation | Email.


Email Marketing. Email Designer. Email Personalization. Testing Deliverability. Can Spam Compliance. Webinar Campaigns. Campaign Manager. Email Marketing. Coffee at Midnight, Emails at Noon. Just like we don’t want to be caffeinated past midnight, we don’t want email recipients to receive your perfect content at an inconvenient hour. How to Customize Emails Without Being Creepy. Email Tourism. Platform.

18 Subject Line Tips from Experts to Win Email Opens


People are changing—and your subject lines have to adapt to rise above the busy inbox and win those coveted email opens. But not just any email opens. Even for someone like me who’s been doing email marketing for over a decade and now does content for a living.

3 Phases Of Mining Reply Emails: A Roadmap For Success


I recently published a slideshow on Slideshare about the 3 phases of value that mining reply emails delivers. I’ve covered these topics in-depth in the past, but I thought a single, concise resource would be handy for organizations looking to adopt an automated email mining solution, like LeadGnome. Let’s take a closer look at what your email mining journey might look like, and how to leverage the intelligence to add real value to your company.

Top 10 Email Marketing Templates and Design Examples You Need to Try

Martech Advisor

Email marketing templates are coded HTML files that have pre-defined elements such as design, layout, content, structure, and styles. Marketers use these templates to create emails by altering them based on their own requirements such as brand guidelines, messaging, images, and styles.