Remove customer signature spam
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New rules for bulk email senders from Google, Yahoo: What you need to know

Martech

The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. This will close loopholes that can be exploited by attackers, according to Google. What are the reported spam rates for bulk email senders? Spam is a significant problem.

Rules 133
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Have Google and Yahoo found email marketers’ Achilles heel?

illumin

Google and Yahoo will update their email policies in February 2024 to reduce spam and improve customers’ experience. In its announcement, Google says : “Starting in 2024, we’ll require bulk senders to authenticate their emails, allow for easy unsubscription, and stay under a reported spam threshold.” Maintain a low spam rate.

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Navigating new spam policies: A guide to effective cold email outreach

Martech

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. With a tight threshold of 0.3%, even one spam mark in 300 emails can raise flags. We apply the Forderly spam word checker to pinpoint and rectify spam triggers in real time.

Outreach 109
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HubSpot’s June 2023 releases: The manager’s guide

Martech

The enhancements include: Generating responses to commonly-asked customer questions in the Conversations Inbox. Payments and Subscriptions releases Better understand customer conversion and engagement to get a more complete view of the buyer’s journey now that Google Analytics accounts show data from the HubSpot payments checkout page.

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Email List Building: Why you should never purchase a list

Vision6

Building your email list from scratch can give you a better idea of your customers interests and purchasing behaviours. On the other hand, puchasing an email list can land you in hot water. You can automate your pop-up to appear after a few seconds or trigger it to dsiplay on a specific landing page.

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12 Email Footer Design Best Practices

Litmus

It comes after the body content and your email signature. Without them, your emails are much more likely to end up in the spam folder or be reported as spam by your recipients. Contact information, customer support emails, and phone numbers make it easier for your customers to get in touch with you.

Design 94
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The 3 Most Important Steps to Prevent Email Spoofing And Phishing

SendX

In this day and age, no one can afford to ignore cyber threats. An email can also contain malicious links and attachments that install malware and ransomware. So, the receiving server goes through the list, and if the sender of this particular email is unauthorized, the recipient’s server may mark it as spam.

Phishing 195