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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. You and I might love fishing, or arts and crafts, or photography, or yoga—for anything that we have a passion or an interest in, you can create siloed Discord communities. Affiliate sales support independent publishing.

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15 cutting-edge tools every B2B marketer should know

Martech

Which are best for my industry and for my customers? One new approach, from Propensity , applies the intent concept to Account Based Marketing, where intent data signals can be added to your target account records. It enables a real 360-degree view of the customer across first-, second- and third-party data.

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How the best companies measure content quality

Kevin Indig

AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. At some point, especially as a venture-backed company, you want to increase the traffic growth rate from content, and the way to do that is to publish more volume. This is the power of Ahrefs Webmaster Tools!

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Social Pros 23 – DJ Waldow, Waldow Social

Convince & Convert

This is Episode 23 of the Social Pros Podcast : Real People Doing Real Work in Social Media. We use Argyle Social for our social engagement; we use Infusionsoft for our email; Janrain is our crackerjack social integration company, and Jim is our guest host for the podcast (and a smart guy). Listen Now. The RSS feed is: [link].

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Podcasting for Business & Email Marketing Best Practices w/ Christopher S. Penn [@InboundNow #5]

Hubspot

Penn ( @cspenn ), vice president of strategy & innovation over at Blue Sky Factory joins us to share some valuable insights on podcasting and email marketing best practices. Chris is an avid blogger and has been in the podcasting game since it's inception in early 2004. Podcasting for Business. Ask yourself.

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Mastering Content Distribution: Choosing the Right Platforms and Channels

ClearVoice

From a high-level view, content distribution platforms can be divided into three basic categories: owned, earned, and paid. Then, there are third-party “community” platforms like Quora and Medium. While you don’t strictly “own” these, they do allow you to publish content for free, giving you greater reach.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Maybe you can use some of these in your next budget meeting. 91% of B2B marketers utilize content marketing to reach customers. We can help: just check out our content marketing strategy guide for content). Their favorite video content marketing has a 60% returning customer rate. Take a look at the data and the numbers.

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