Inbound Marketing vs. Outbound Marketing: Magnet vs. Megaphone
The Forward Observer
MAY 28, 2014
Instead, companies took advantage of the strengths of each medium to refine their marketing strategies. Here’s how Wikipedia defines it: Inbound marketing is promoting a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to bring customers in closer to the brand, where they want to be. These days, consumers can avoid a lot more marketing messages than before.