Remove cross-sell email-campaign
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Eight Tips for Integrating Cold Emails in B2B Marketing in 2024

Webbiquity

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Moreover, they can complement your other marketing strategies in substantial ways. Guest post by Nina Petrov. So, do your research.

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What are No-Reply Email Addresses and Why You Should Stop Using Them

SendX

This is especially true in email marketing. Unlike social media posts or blog content, customers see their email inbox as a private space. Yet, many marketers use no-reply email addresses in various ways, from automating contact form responses to full email marketing campaigns. What is a No-Reply Email?

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How to keep your marketing automation campaigns from ruining your week

Martech

It allows companies to set up campaigns that run on their own without further human intervention. This saves time and greatly expands what your marketing team can accomplish with limited resources. Unfortunately, marketing automation can also go wrong somewhat spectacularly. Most systems can manage that.

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The email marketer’s guide to effective marketing automation

Martech

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. They can be financial or contractual.

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Myth Busters: 3 Sales Intelligence Assumptions Dispelled

DiscoverOrg

When false assumptions are the basis for business decisions, the fallout can be sudden and steep. Their information is only ever the bare minimum: contact names, phone numbers, maybe some email addresses. Org charts decision-makers, identify influencers, and advocates who can champion your solutions or services.

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4 emails that customers will love — and help them love you

Martech

You can probably guess where I’m going with all of this lovey-dovey chat. But you might not realize how email can drive that relationship. But you can package that message in many different ways that also speak to customers in different situations. This email exemplifies the basic concept of customer service.

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15 cutting-edge tools every B2B marketer should know

Martech

I’ve organized these by category: Data, campaigns, sales and strategy. One new approach, from Propensity , applies the intent concept to Account Based Marketing, where intent data signals can be added to your target account records. Automated prospecting emails: Sales reps hate writing emails, so why not let AI do the job?