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Tackling Bad Data: How Poor Data Quality Impacts Your B2B Bottom Line

Zoominfo

You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. 30-50% of CRM and ERP data is inaccurate,” says Henry Schuck, Founder, and CEO of ZoomInfo. For businesses, that bad data can negatively affect revenue growth. Wait, are they working with bad data?

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How to Avoid the Spam Trap

Zoominfo

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. Keep reading to learn all about spam traps and how to avoid them!

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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

The ability of generative AI to automate routine tasks, analyze data, and generate content is already freeing up valuable time that entrepreneurs, executives, and individuals can use to instead focus on more strategic decision-making. Each new example proves tantalizing hints of how much of a productivity game-changer generative AI can be.

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8 Best Practices to Protect Your Email Reputation

Zoominfo

Internet service providers (ISPs) constantly come up with new ways to block spam- creating a never ending battle for marketers who just want reach their intended audience and protect their company’s sender reputation. Abide by the CAN-SPAM law. Being marked as abuse can happen for a number of reasons. Keep reading.

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What is Conversational Marketing?

Zoominfo

The other major problem in B2B marketing is pushy messaging, which includes asking for email or spamming the whole page with pop-up ads. With conversational marketing, businesses can be a step ahead and easily eliminate these problems in the buying process. Sales reps can’t be available for 24/7. 1:1 Engagement.

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Get Your “Foot in the Door” with this Sales Cold Email Template

Zoominfo

Fine-tuning your cold email strategy might not make your open rates skyrocket to 90%, but it can make a major difference. Ready to start a conversation with any sales prospect in your database or CRM? FYI, here are the details of Japan’s strict spam laws: What is a “Foot in the Door” Email? Keep reading!

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Top Intent Data Providers Used by Marketers (and the Use Cases Behind Them)

SmartBug Media

Keep reading to learn about the top intent data providers and how you can use them to land high-quality leads. If you’re unfamiliar with intent data , you’ll soon realize how critical it can be to growing your marketing efforts and sales pipeline. Read on for more ways you can use intent data as a marketer. What Is Intent Data?