Why plain text emails are still valuable in 2021 (and how to make them look strong)
Litmus
APRIL 29, 2021
A plain text email template you can start with. There are a number of reasons why: Spam filters like to see a plain text alternative. HTML-only emails are a red flag for spam filters. Most email service providers (ESPs) have an area where you can add or edit the text version of your campaign. Some people simply prefer it.
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