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(Re)Focusing Your Demand Marketing Plan Amid the Coronavirus Outbreak

ANNUITAS

Business leaders and marketing and sales teams are struggling now, more than ever, to not only drive new demand, but to replace the loss of existing demand in the marketplace. Whether it’s trade shows, local events or more intimate sales dinners, in-person interactions are a much relied-upon component of every company’s demand marketing mix.

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The B2B marketing ironies of our time

Biznology

I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean. I get annoyed, especially when the so-called common wisdom is driven by the profit motive, or by fashion, or political correctness. Hubspot preaches inbound marketing as a mantra, right? But guess what? Kudos to them.

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Best practices for using social media at a trade show

Integrated B2B

With exhibits to design and logistics to plan, it’s easy to see why so many trade show marketers neglect social media. Budgetary concerns and tough sales targets make it easy to write off social media marketing as an ‘optional extra’ for a trade show. Market it using social media.

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Three Ways Location-Based Marketing Supercharges Your Outreach

DiscoverOrg

Why is location-based marketing important in the era of the remote workforce? But as B2B marketers and salespeople, it makes our job harder. Knowing the physical location of your prospect is key to your marketing and sales efforts. Knowing the physical location of your prospect is key to your marketing and sales efforts.

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Inbound Marketing vs. Outbound Marketing: What’s the Difference?

Inbox Insight

A lot of marketers may be wondering… What is the best approach when it comes to choosing between inbound and outbound marketing campaigns? The truth is, inbound and outbound marketing don’t have to be enemies. What is outbound marketing? Trade shows. What is inbound marketing? Pop-up ads.

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Sales Intelligence: What to Expect When You’re Prospecting

Zoominfo

Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. But a lot of marketing, sales, and recruiting professionals don’t know how much data has changed over the past few years! Time to plan your next marketing campaign or start prospecting into your top accounts!

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Sales Intelligence: What to Expect When You’re Prospecting

DiscoverOrg

Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. A lot of marketing, sales, and recruiting professionals don’t know how much data has changed over the past few years! This is an introduction to the use and impact of marketing and sales intelligence data on business decisions.