FMG Suite

JULY 18, 2019

One of the most challenging aspects of email marketing comes when you realize not enough people are even opening the messages you send. What can you do to get more eyes on your emails? Improve Open Rate and Click-Through Rate. Don’t Get Flagged as Spam. Here is a list of 100 words you can avoid.

Effectiveness 63

Effectiveness Clickthrough CAN-SPAM Open Rate 63

SmartBug Media

OCTOBER 15, 2021

Higher open rate (b2b increase 38%; b2c 27%). Open rates increase when these are used in subject line: Parentheses (27% increase). These characters increase open rates, and increased engagement means improved sender score. Top email that gets opened more than anything else: Mistake emails!

Email Marketing 52

Email Marketing Open Rate Clickthrough Click Rate 52

Hubspot

JANUARY 5, 2017

1) Send emails to lists that want to hear from you. If you have email lists with low rates of engagement activity, stop sending to them. Every time you send to a list with low open and engagement rates, it hurts your domain reputation and your chances of connecting with other potential customers.

Email Marketing 78

Email Marketing CAN-SPAM Clickthrough Click Rate 78

Hubspot

JULY 2, 2014

All of the things we''ve talked about up until this point are crucial to know ( growing your list , getting delivered to your contacts'' inboxes , and getting email opens ), but getting clicks on your emails is probably the most important step. But email deliverability and open rates are only part of the story.

Clickthrough 28

Clickthrough Video Marketing Click Rate CAN-SPAM 28

Porch Group Media

AUGUST 31, 2021

A lack of quality data and poor coordination between email marketing and other departments were listed as top challenges for marketers. According to HubSpot, 46 percent of all email opens now occur on mobile. Your customers will delete your emails or unsubscribe from your lists if your emails aren’t formatted for mobile consumption.

Advertising Channels 52

Advertising Channels Webinar Metrics Generation Marketing & Strategy 52

Hubspot

MAY 19, 2016

But as you can likely tell by the steady stream of messages still flowing into your inbox every day, not to mention the ones you write and send yourself, email continues to keep on keeping on. To help you make sense of all the email marketing information out there, we've put together this list of websites that you should bookmark.

Resources 77

Resources Email Marketing Deliverability Clickthrough 77

Optinmonster

FEBRUARY 16, 2023

In this article, we’ll go through all the essential metrics for email marketing, why they matter, and how you can improve your email marketing efforts. To achieve this goal, you might track several metrics, such as open rate, click-through rate, conversion rate, and revenue generated from the email campaign.

Email Marketing 88

Email Marketing Clickthrough Click Rate Open Rate 88

Sharpspring

AUGUST 26, 2021

Part 1: How to Boost Your Open Rate with Better Email Subject Lines. How subject lines, preheader text, and the From field can convince recipients to click. All the brilliant email designs and persuasive copy in the world matter little if your audience doesn’t open your emails. Subject lines that shout “Open now!”

Open Rate 69

Open Rate Urgency Marketing Click Rate CAN-SPAM 69

Hubspot

OCTOBER 17, 2013

Because of the way they are laid out, you can solve for lead generation, lead nurturing, sales, and customer " delightion " all in one swoop. If you''re not growing your subscriber list, you''ve got a problem. Here''s what you can try instead: Reconsider your email newsletter subscription strategy. Your boss is convincing.

Newsletter 28

Newsletter Clickthrough CAN-SPAM Click Rate 28

Hubspot

FEBRUARY 26, 2014

I immediately needed to understand things like what a hard bounce was (and how it was different from a soft bounce), how to determine a good clickthrough rate from a bad one, and why my emails looked perfectly fine in Gmail but got completely screwed up in Hotmail. 1) Should I buy a list just to kick off my email marketing?

Email Marketing 28

Email Marketing Clickthrough Burn Rate CAN-SPAM 28

Hubspot

DECEMBER 14, 2012

1) Email clickthrough rates dropped to 4.4% 2) 59% of new subscribers (who have subscribed within 3 months, and who represent 11% of an email list on average) are not engaged, neither opening nor clicking on emails. 3) Email open rates decreased in Q2, down slightly from 26.2% Email Performance Trends.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

SendX

NOVEMBER 19, 2020

When segmenting an email list, you slice it down into narrower and more meaningful segments. Creating email content that resonates with your audiences reduces your email bounce rate and encourages open rates and conversions. If your list is old, it is time to revamp it.

Tips 195

Tips CAN-SPAM Domain Open Rate 195

Sharpspring

SEPTEMBER 16, 2021

It can take a lot of trial and error to get your email marketing strategy delivering the results you want. The last thing you want is a scattershot approach, i.e. throwing out everything you can and seeing what sticks. Common coding and formatting problems that can trigger spam filters include: Too many different colors and fonts.

Email Campaigns 104

Email Campaigns Campaigns Optimization Clickthrough 104

nDash

JULY 30, 2020

What can you do to set yourself up for an easier content promotion process? This doesn’t mean you can slap a great headline on a mediocre blog post and watch the traffic numbers skyrocket. Even for someone with few connections or followers, you can generate more organic reach than on any other social media platform.

Paid Content 52

Paid Content Promotion B2B Content 52

Hubspot

OCTOBER 25, 2012

But they're the kind of misconceptions that, if marketers believe them, can really impact the effectiveness of email marketing campaigns. 1) Trigger Words Land You in the Spam Filter. Spam filters look at way, way, way more than just your email subject line to determine if your message is spam. The other myths?

Email Marketing 28

Email Marketing CAN-SPAM Open Rate Opt-out 28

Martech

JUNE 3, 2022

Email marketing, and the technology that enables it, have evolved to deal with challenges like spam and deliverability and also to take advantage of opportunities, such as the ever-increasing sophistication of data usage for hyper-personalization. When it comes to technology, maturity can be a disadvantage. Click here to download!

Marketing Automation Services 136

Marketing Automation Services Enterprise Management Work Management Marketing Management 136

Sharpspring

NOVEMBER 23, 2021

To stay top-of-mind, you must regularly email your list. As a marketer, your frequency shouldn’t be based on open rates — or even on low unsubscribe rates. Consumers are much more likely to open transactional emails than marketing ones. Can be challenging to constantly develop fresh content for all segments.

Email Marketing 83

Email Marketing Planning CAN-SPAM Marketing Management 83

Hubspot

JULY 16, 2018

Emails that include the first name of the recipient in their subject line had a higher clickthrough rate than those that don't. 21% of email recipients report email as Spam, even if they know it isn't - Convince&Convert. 21% of email recipients report email as Spam, even if they know it isn't - Convince&Convert.

Open Rate 101

Open Rate Statistics Clickthrough Click Rate 101

Sharpspring

SEPTEMBER 29, 2021

So how can you settle on the sweet spot ? As soon as you push your campaign frequency beyond your audience’s preferences, you risk a plummeting open rate. Or worse, a bunch of spam reports. They were managing the email strategy for a client who enjoyed 50% open rates on their bimonthly campaigns.

Email Marketing 81

Email Marketing Campaigns Work Management CAN-SPAM 81

Sprout Social

JUNE 10, 2021

An email newsletter is a digital communication sent from a company to its list of subscribers. Depending on the tools you use, you can see how each send performed or get metrics per subscriber. With open rates and click rates easily available, you can benchmark your own performance against your industry’s average.

Newsletter 130

Newsletter Email Marketing Effectiveness Planning 130

Webbiquity

JUNE 18, 2019

Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. Your stomach sinks, and there’s nothing you can do. By Niti Shah. Image credit: Sebastian Herrmann on Unsplash.

Email Marketing 243

Email Marketing Work Management Planning Marketing Automation Services 243

Optinmonster

NOVEMBER 22, 2023

Great email marketing is one of the best ways to improve conversion rates. Even the most talented writers can struggle to perfect their email marketing copy. In this article, we’ll share 17 strategies that email copywriters can start using right away. Do you want to improve your email copywriting and make more sales?

Copywriting 103

Copywriting Email Marketing Planning Paid Search Agency 103

Hubspot

JUNE 21, 2016

But oftentimes, your emails still end up getting lost in the inbox clutter -- or worse, in the spam folder. And then, when someone actually opens your email, they don't actually click through. Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails.

Clickthrough 78

Clickthrough Email Marketing Tips CAN-SPAM 78

Hubspot

JUNE 8, 2017

1) Our subscriber list was growing, but people weren't sticking around. At the time of my initial research, we were churning approximately 10% of our total subscriber list size each month. Better list health and deliverability. Would gloss over them as spam.". Improve clickthrough rate. Here's what I found.

Email Marketing 70

Email Marketing Hubspot Clickthrough Lead Ranking 70

markempa

AUGUST 19, 2013

David Kirkpatrick : Email marketers are being told to employ aggressive database hygiene on email subscription lists, engage in tactics such as micro-segmentation to individualize and customize the content in email campaigns, and begin emphasizing mobile form factors in email design to encourage engagement with campaigns on mobile devices.

Blast Campaigns 120

Blast Campaigns Mobile Marketing Email Marketing B2B Marketing 120

Hubspot

APRIL 6, 2015

Prank emails can be a mixed bag for people, so I figured I''d get a range of responses. Only one recipient marked the email as spam. You can see the spike in website visits here: In real time, we were seeing that a lot of our prospects were not only looking at our services, work, and templates, but were also downloading content.

Clickthrough 28

Clickthrough Inbound Marketing Click Rate Email Campaigns 28

Hubspot

JULY 31, 2020

Through email, you're able to stay top-of-mind by providing communication to their personal inbox, and you can do it at scale with marketing automation software. Figure out the outcome that you want: Is it to clean up your list? Once you determine the purpose of your campaign, you can then create the targets you want to hit.

Email Marketing 69

Email Marketing Campaigns Work Management Planning 69

Hubspot

DECEMBER 5, 2012

Luckily, you can sniff them out with analytics. In this post, we'll explain just exactly how you can identify and diagnose the source of those rotten lead nurturing campaigns -- and how you can revive them! Start with the open rate of each email in the workflow. People are inundated with spam.

Lead Nurturing 28

Lead Nurturing Lead Ranking Sales Qualified Leads Marketing Qualified Leads 28

Hubspot

JUNE 26, 2018

It’s one of the few marketing channels we can use to build an authentic connection with the humans that keep our businesses alive. Email marketing isn’t spam. Your customers don’t give their information lightly, and — if used right — email marketing can be both a relationship-building and profit-building tool.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Hubspot

AUGUST 9, 2013

Not only is sending emails a great way to communicate with your audience and keep your list warm, but email marketing can (and should!) But in order to convert more leads from your email marketing, you have to first get your readers to open your emails, and click through on them. You can do this with personalization.

Email Marketing 28

Email Marketing Optimization Clickthrough Click Rate 28

Hubspot

JULY 21, 2014

Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns -- a lot goes into executing a successful email marketing program. 10 Things All Email Marketers Can Relate To. 10 Things All Email Marketers Can Relate To. source: [link]. Go on, say it.

Email Marketing 28

Email Marketing Planning Marketing Automation Services Top of Funnel 28

PureB2B

MARCH 28, 2016

No matter the type or size of the company that you’d like to reach, your content is the thing that can open doors and win relationships (and sales). Conversion rates to purchase are projected to be 17% higher than social media, says eMarketer. For many marketers, email marketing can be a tragic love story.

Email Marketing 62

Email Marketing Webinar Metrics Clickthrough Work Management 62

PureB2B

MARCH 28, 2016

No matter the type or size of the company that you’d like to reach, your content is the thing that can open doors and win relationships (and sales). Conversion rates to purchase are projected to be 17% higher than social media, says eMarketer. For many marketers, email marketing can be a tragic love story.

Email Marketing 62

Email Marketing Webinar Metrics Clickthrough Work Management 62

Hubspot

JULY 27, 2015

the list goes on and on. Through all of this testing, there's one hard truth we've discovered: Aside from proper list segmentation , nothing boosts opens and clicks as well as an old school, plain-text email. If there are broken tags in your HTML, the email provider and users can mark it as spam.

Clickthrough 28

Clickthrough Deliverability Open Rate Click Rate 28

Hubspot

SEPTEMBER 23, 2013

With a compelling, can''t-help-but-click-on-this subject line. What are their biggest fears -- and how can you solve them? What may work for some email lists won''t always work for your list and vice versa. Always let your subscribers know what they''re going to get in the email before they even open it.

Clickthrough 28

Clickthrough CAN-SPAM Click Rate Urgency Marketing 28

Vidyard

JULY 9, 2020

If you’re a startup, that wasted time, energy, and runway can be catastrophic. How Marketing Can Work With Sales 4.0.3 Very rarely can you do this through ads alone. They have to like what they find—no amount of advertising can make a breakfast cereal that burns people’s mouths successful, for instance.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

If you’re a startup, that wasted time, energy, and runway can be catastrophic. How Marketing Can Work With Sales 4.0.3 Very rarely can you do this through ads alone. They have to like what they find—no amount of advertising can make a breakfast cereal that burns people’s mouths successful, for instance.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65