SmartBug Media

OCTOBER 15, 2021

Another topic that was hot and steaming at INBOUND this year was: email marketing. We compiled our favorite sessions around email marketing and are sharing the hottest trends and insights with you on this recap blog. Email Myths Busted! It May seem little but we are in a battle to get our emails opened.

Email Marketing 52

Email Marketing Open Rate Clickthrough Click Rate 52

TrustRadius Marketing

FEBRUARY 3, 2020

According to a survey performed by Adobe , consumers spend an average of 5 hours a day checking both work and personal email. Respondents to the survey also said that they would rather receive marketing via email than by direct mail or other channels. Avoid Spam Filters. Don’t use video/Flash/JavaScript in the email.

Email Marketing 52

Email Marketing Marketing Automation Services Marketing & Strategy Marketing Strategy 52

Convince & Convert

AUGUST 17, 2015

But with email subject lines, it’s the whole buck. If your subject line doesn’t grab a reader, pull them in, and motivate them to open the email, it really doesn’t matter what the email says, what it offers, or how well-designed it is. It’s just one more unopened email. A 400% increase in clickthroughs?

Clickthrough 164

Clickthrough API CAN-SPAM Statistics 164

Golden Spiral

JANUARY 31, 2019

If you feel like nearly everyone’s got an email newsletter, you’re not wrong. billion email accounts in the world, it makes sense that nearly 70% of businesses use email marketing and send regular newsletters or product updates. You’ve probably heard that B2B email marketing is tougher than consumer marketing.

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

Porch Group Media

AUGUST 31, 2021

(Updated for 2021) How Do Your Email Marketing Strategies Stack Up? Email, like every marketing channel, has undergone major transformations over the years. Yet for those companies who are keeping up with the email revolution, email marketing brings in a hefty ROI. Image source: contentmarketinginstitute.com).

Advertising Channels 52

Advertising Channels Webinar Metrics Generation Marketing & Strategy 52

PureB2B

JANUARY 24, 2017

Email marketing was a huge piece of the marketing puzzle in 2016. Virtually every company with any kind of CRM system was emailing their contact list on a regular basis. And who can blame them? If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics.

Open Rate 86

Open Rate CAN-SPAM Clickthrough Click Rate 86

PureB2B

JANUARY 24, 2017

Email marketing was a huge piece of the marketing puzzle in 2016. Virtually every company with any kind of CRM system was emailing their contact list on a regular basis. And who can blame them? If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics.

Open Rate 62

Open Rate CAN-SPAM Clickthrough Click Rate 62

Hubspot

MAY 19, 2016

Email has seemingly been on the brink of extinction for about a decade now. Over the past few years alone, email has been called " dead ," " not dead, evolving ," and even " dead, again." To help you make sense of all the email marketing information out there, we've put together this list of websites that you should bookmark.

Resources 77

Resources Email Marketing Deliverability Clickthrough 77

Optinmonster

FEBRUARY 16, 2023

Wondering which metrics for email marketing are most important? You don’t have to be a math genius to understand email marketing metrics. In fact, most email marketing platforms will do the calculations for you. Email Marketing KPIs Before we go any further, let’s explain “What are email marketing metrics?”

Email Marketing 90

Email Marketing Clickthrough Click Rate Open Rate 90

PureB2B

FEBRUARY 6, 2018

To reinforce the “humans” behind your brand, be sure to send personalized connection requests and messages to cut through the noise of spam and irrelevant marketing. Thankfully, there are numerous tools and apps for automating or scheduling posts, shares, likes, tweets, and any other social engagement you can think of.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

Martech

JANUARY 26, 2024

Email strategies are facing a whirlwind of change: from legislative pressure to announcements from companies like Yahoo! and Google, this is the perfect time to give your email strategy a thorough once-over. What is an email strategy assessment? What can be tackled in the subsequent steps. What needs to be changed.

Clickthrough 120

Clickthrough Marketing & Strategy Marketing Automation Services Deliverability 120

Hubspot

OCTOBER 17, 2013

If I had to take a guess, I''d venture to say that 90% of marketers have been pressured at some point in their job to have an email newsletter. She says that email newsletters are a one-size-fits-all solution to your email marketing problem. 6 Signs It''s Time to Rethink Having an Email Newsletter. So you give in.

Newsletter 28

Newsletter Clickthrough CAN-SPAM Click Rate 28

Sharpspring

SEPTEMBER 29, 2021

One of the biggest challenges when it comes to deciding upon frequency for your email marketing campaigns is striking the right balance between too many emails and too few. Your leads are already inundated with messages, so to capture their interest, your campaigns must go out at the right time. Avoiding Email Overload.

Email Marketing 81

Email Marketing Campaigns Work Management CAN-SPAM 81

SendX

NOVEMBER 19, 2020

Creating an authentic and relevant email campaign takes a lot of strategizing, experimenting, and testing. via GIPHY One of the greatest problems email marketers face is high email bounce rates. Fortunately, you have the power to control the email bounce rate. Here is how. Put yourself in your customers’ shoes.

Tips 195

Tips CAN-SPAM Domain Open Rate 195

Hubspot

MAY 21, 2014

As that transition takes place, we can start to see the differences between people''s perceptions -- even as they relate to their own behavior -- and reality. Published this week, the 2014 Science of Email Report details data from a survey of 1,000+ English-speaking email users, 150,000+ email campaigns sent by marketers, more than 6.4

Clickthrough 28

Clickthrough CAN-SPAM Demographics Mobile Marketing 28

Hubspot

SEPTEMBER 11, 2014

Whether these conversations happen via email, text, or social media, it''s imperative to make sure that you say the right thing at the right time to the right person -- otherwise your relationship could take a turn for the worse. The same thing applies to building relationships with the leads in your database via email marketing.

Lead Nurturing 28

Lead Nurturing Email Marketing Lead Scoring Lead Ranking 28

Hubspot

JULY 31, 2020

Consumers love connecting with brands via email, and it's a channel that continues to provide ROI. In fact, for every $1 spent on email marketing, marketers receive an average of $42 in return ( HubSpot State of Marketing 2020 ). What Is an Email Marketing Campaign? That's why email is such an important channel.

Email Marketing 69

Email Marketing Campaigns Work Management Planning 69

Hubspot

AUGUST 27, 2015

Once you've looked at the historical data from both sides, y ou can decide which attributes should be weighted heavily based on how likely they are to indicate someone's a good fit for your product. Depending on your business model and the leads in your database, this can quickly become complicated. 4) Email Engagement.

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Leads 28

Hubspot

FEBRUARY 14, 2013

You can run, but you can’t hide. Even with all the tools we have at our disposal to help us block out these annoying messages, you’ve probably seen spam from marketers weasel its way into your mailbox, your inbox, your news feed, or your phone. letters, catalogs, emails, or social media). 14 Eye-Opening Statistics About Spam.

Stats 28

Stats CAN-SPAM Marketing Automation Services Outreach 28

Hubspot

SEPTEMBER 21, 2015

HubSpot customers: You can set up customizable dashboards for yourself so you can still keep track of them yourself. You can also set up separate dashboards for the metrics your boss does want to hear about.). But in general, you can leave page views for each of your pages out of your more analytical reports.

Lead Ranking 28

Lead Ranking Lead Scoring Planning Click Rate 28

Hubspot

OCTOBER 25, 2012

In terms of digital marketing channels, email marketing is one of the oldest. But they're the kind of misconceptions that, if marketers believe them, can really impact the effectiveness of email marketing campaigns. 8 Common Misconceptions About Email Marketing. 1) Trigger Words Land You in the Spam Filter.

Email Marketing 28

Email Marketing CAN-SPAM Open Rate Opt-out 28

Martech

JUNE 3, 2022

Despite being so well-established, email marketing continues to attract more investment. Global spending on email software is expected to climb from $4.5 Email growth continues to chug along because it delivers consistent and impressive results. The latest generation of email technology. billion in 2020 to $14.9

Marketing Automation Services 136

Marketing Automation Services Enterprise Management Work Management Marketing Management 136

Hubspot

JULY 17, 2013

Now that matters, and so does knowing how we can communicate with them. I''ve written about this extensively in my latest ebook, The Guide to Marketing to Millennials , but in this post I just want to break down how you can shift some of your more traditional methods of marketing to appeal to the Millennial generation. Direct Mail.

Advertising Agencies 28

Advertising Agencies Tactics PPC CAN-SPAM 28

Sharpspring

NOVEMBER 23, 2021

Email Marketing Frequency Best Practices. These days, email marketers of every kind know the importance of keeping in touch with your target audience. To stay top-of-mind, you must regularly email your list. How many emails is too many — or too few? Striking the right cadence is crucial to email marketing success.

Email Marketing 83

Email Marketing Planning CAN-SPAM Marketing Management 83

Webbiquity

JUNE 18, 2019

Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. And if you’re a fellow email marketer, I’m sure you know all too well what I mean.

Email Marketing 243

Email Marketing Work Management Planning Marketing Automation Services 243

Hubspot

JANUARY 29, 2015

With so much opportunity with retargeting, it''s hard to decide on which types of campaigns to run. It is also more accessible for new inbound marketers, as list-based retargeting (discussed below) really relies on you having a large list of email addresses. You can then include these in your retargeting ads. lift in ROI.

Cost per Acquisition 28

Cost per Acquisition Campaigns Top of Funnel Advertising Funnels 28

Biznology

FEBRUARY 16, 2017

Buying an email list may seem like a great short-cut for growing your email marketing reach, but the chances of doing so successfully are small, and the potential damage is not. First though, why should we even care about email marketing right now? By making your email an integral part of your overall marketing.

Email Marketing 167

Email Marketing Clickthrough CAN-SPAM Ad Building 167

Hubspot

JUNE 21, 2016

Practicing good inbound marketing means sending emails to people who actually want to hear from you. But oftentimes, your emails still end up getting lost in the inbox clutter -- or worse, in the spam folder. And then, when someone actually opens your email, they don't actually click through. 1) Abide by CAN-SPAM rules.

Clickthrough 78

Clickthrough Email Marketing Tips CAN-SPAM 78

Hubspot

JANUARY 14, 2013

You need someone who is not only a great writer and editor, but who can also keep your brand's voice consistent across day-to-day posts. 4) Email Marketer. When it comes to email marketing, there's quite a lot of moving parts. In fact, according to Epsilon , with open and clickthrough rates saw a decrease in 2012.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Optinmonster

NOVEMBER 22, 2023

Do you want to improve your email copywriting and make more sales? Great email marketing is one of the best ways to improve conversion rates. Even the most talented writers can struggle to perfect their email marketing copy. If you want to send effective email campaigns, you need to learn how to write copy that sells.

Copywriting 104

Copywriting Email Marketing Planning Paid Search Agency 104

Sprout Social

JUNE 10, 2021

Between social media, display ads and direct email newsletters, the possibilities are near endless. Marketing email newsletters have been around for decades. While it was a novelty at first to receive these emails, our inboxes are now overflowing with them. What is an email newsletter? And also overwhelming.

Newsletter 132

Newsletter Email Marketing Effectiveness Planning 132

Hubspot

JULY 10, 2019

Marketers spend a lot of time drafting poignant email copy , designing wonderfully branded email templates , and crafting succinct and enticing email subject lines that get open and click-through rates skyrocketing. The first step in improving email deliverability will be to run a test to see if you are encountering any issues.

Deliverability 69

Deliverability CAN-SPAM Tips Lead Scoring 69

Sharpspring

AUGUST 26, 2021

Part 1: How to Boost Your Open Rate with Better Email Subject Lines. How subject lines, preheader text, and the From field can convince recipients to click. All the brilliant email designs and persuasive copy in the world matter little if your audience doesn’t open your emails. It explains what will be in the email.

Open Rate 69

Open Rate Urgency Marketing Click Rate CAN-SPAM 69

markempa

AUGUST 19, 2013

Tweet Earlier this year at MarketingSherpa Email Summit 2013 in Las Vegas, I had the chance to enjoy many conversations with my email marketing industry friends. What are some advantages and disadvantages of these areas of emphasis in email marketing? Loren McDonald : Email marketing is not “either-or.”

Blast Campaigns 120

Blast Campaigns Mobile Marketing Email Marketing B2B Marketing 120

Hubspot

APRIL 6, 2015

And then, I wanted to create and send out a marketing email with a similar message to prank our contact base. What about sending out a prank email campaign? Step 2: The Email Campaign. My email to him read: "Rick, I''m thinking about sending a prank email to everyone." But I''ll get to those later.

Clickthrough 28

Clickthrough Inbound Marketing Click Rate Email Campaigns 28

SendX

SEPTEMBER 9, 2018

You are still unsure how does web push notification differ from app notifications or email. It is new marketing channel which allows you to reach out to your site visitors when these visitors are neither present on your website nor do you have their email or other such contact details. CTR of web push is estimated to be 4X-8X of email.

CTR 150

CTR A/B testing Opt-in Click Rate 150

Hubspot

MARCH 19, 2020

Email marketers have known this for ages, but what drives me nuts is that they waste their time on tiny little tests -- instead of tackling some of the bigger, more exciting tests that yield real insights and improvements. In this blog post, we'll highlight what you should be experimenting with and which tools can help you.

Marketing Automation Services 64

Marketing Automation Services Tools Top of Funnel Trigger Marketing 64