Hubspot

JANUARY 9, 2013

So let's dive into exactly why it's important to customize your email preference center, and the tactics you can employ to achieve each of these various email preference center purposes. Truth be told, now that the HubSpot software supports customized email preference centers , we're still working to better customize our own!

Tips 28

Tips CAN-SPAM Loyalty Word of Mouth 28

Hubspot

JANUARY 4, 2013

If you're relying heavily on old-school marketing tactics -- radio and TV commercials, cold calling, email spamming, direct mail, that sort of interruptive stuff -- you might be seeing a decrease in the success of your efforts. These ads, however, can often be skipped after the first few seconds. 3) Mandatory Email Unsubscribe.

Paid Content 28

Paid Content Inbound Marketing Telemarketing Advertising Agencies 28

Hubspot

FEBRUARY 14, 2013

You can run, but you can’t hide. Even with all the tools we have at our disposal to help us block out these annoying messages, you’ve probably seen spam from marketers weasel its way into your mailbox, your inbox, your news feed, or your phone. And here at HubSpot, we're working hard to practice what we preach.

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Stats CAN-SPAM Marketing Automation Services Outreach 28

Hubspot

OCTOBER 25, 2012

But they're the kind of misconceptions that, if marketers believe them, can really impact the effectiveness of email marketing campaigns. 1) Trigger Words Land You in the Spam Filter. Spam filters look at way, way, way more than just your email subject line to determine if your message is spam. The other myths?

Email Marketing 28

Email Marketing CAN-SPAM Open Rate Opt-out 28

Hubspot

DECEMBER 14, 2012

The data is divided up into four categories: email performance, subject lines, email behavior, and deliverability and devices. 1) Email clickthrough rates dropped to 4.4% 7) The average clickthrough rate for triggered emails is more than double the rate for mass emails. 16) Commercial emailers account for 70% of spam complaints.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Hubspot

JUNE 21, 2016

But oftentimes, your emails still end up getting lost in the inbox clutter -- or worse, in the spam folder. Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates.

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Clickthrough Email Marketing Tips CAN-SPAM 78

Hubspot

JANUARY 14, 2013

Did you know that, according to HubSpot's 2012 Marketing Benchmarks Report , companies with over 200 blog articles generate >5X the leads than those with 10 or fewer ? You need someone who is not only a great writer and editor, but who can also keep your brand's voice consistent across day-to-day posts. 2) Blogger/Blog Manager.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

JUNE 8, 2017

A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog's email subscription. Step 2: HubSpot generates an RSS email of our latest content. Better list health and deliverability. Would gloss over them as spam.". Improve clickthrough rate. Step 3: Subscriber receives the email.

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Email Marketing Hubspot Clickthrough Lead Ranking 70

Optinmonster

NOVEMBER 22, 2023

Even the most talented writers can struggle to perfect their email marketing copy. In this article, we’ll share 17 strategies that email copywriters can start using right away. We’ll also share some effective email copywriting examples that you can use for inspiration. And we’re here to help! In fact, over 1.2

Copywriting 102

Copywriting Email Marketing Planning Paid Search Agency 102

Hubspot

DECEMBER 5, 2012

Luckily, you can sniff them out with analytics. In this post, we'll explain just exactly how you can identify and diagnose the source of those rotten lead nurturing campaigns -- and how you can revive them! People are inundated with spam. Make sure prospects can recognize the sender.

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Lead Nurturing Lead Ranking Sales Qualified Leads Marketing Qualified Leads 28

Hubspot

JUNE 26, 2018

It’s one of the few marketing channels we can use to build an authentic connection with the humans that keep our businesses alive. Email marketing isn’t spam. Your customers don’t give their information lightly, and — if used right — email marketing can be both a relationship-building and profit-building tool.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Hubspot

OCTOBER 28, 2016

The folks at IMPACT Branding & Design are providing expert website critiques live at this year's INBOUND event with the help of special guests like Marcus Sheridan and HubSpot's Luke Summerfield. To maximize clickthrough rates, you'll want to cater to visitors who are at all different stages of the buyer's journey using CTAs.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Hubspot

JANUARY 9, 2013

And there's nothing you can do about it. Truth be told, just like little tweaks can make a big, positive impact on your marketing ROI , there are also a lot of simple, careless mistakes you can make that will do the complete opposite, ruining the effect of your marketing efforts, and oftentimes making you look like a fool along the way.

Work Management 28

Work Management Marketing Management Landing Pages Top of Funnel 28

Hubspot

JULY 27, 2015

Beyond Deliverability. The (relatively) old debate of plain-text vs. HTML is mostly centered around email deliverability. We won't be covering all of the deliverability best practices in this article, but it is important to have some context around that metric. We figured it had to do with the concept of deliverability.

Clickthrough 28

Clickthrough Deliverability Open Rate Click Rate 28

Hubspot

JULY 11, 2014

We handpicked some of our best HubSpot articles to get you familiar with inbound marketing and a few key concepts, themes, and methodologies that will help you strategically tackle your marketing goals. Take classes from HubSpot Academy''s Inbound Marketing Certification. Companies often can have several different personas.

Inbound Marketing 28

Inbound Marketing Buyer Personas Landing Pages Planning 28

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We hope you can bookmark this post and come back to it whenever you need to. Outside of marketing, you can use it to determine what tastes better on a peanut butter sandwich: jelly or fluff. 2) Analytics.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

SEPTEMBER 23, 2013

With a compelling, can''t-help-but-click-on-this subject line. What are their biggest fears -- and how can you solve them? Include their first names (it could increase clickthrough rates ), or even add something about their specific location. 9) Avoid SPAM triggers. And the best way to do that? Your audience is unique.

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Clickthrough CAN-SPAM Click Rate Urgency Marketing 28

Vidyard

JULY 9, 2020

If you’re a startup, that wasted time, energy, and runway can be catastrophic. How Marketing Can Work With Sales 4.0.3 Very rarely can you do this through ads alone. They have to like what they find—no amount of advertising can make a breakfast cereal that burns people’s mouths successful, for instance.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

If you’re a startup, that wasted time, energy, and runway can be catastrophic. How Marketing Can Work With Sales 4.0.3 Very rarely can you do this through ads alone. They have to like what they find—no amount of advertising can make a breakfast cereal that burns people’s mouths successful, for instance.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65