Webbiquity

MARCH 14, 2019

Email marketing is one of the most cost-effective marketing tactics, if done correctly. Spam filters are continually evolving, and that can mean bad news for your business. One of the best ways to keep your messages out of the automated spam folders of web-based emails is to keep customers engaging with your emails.

Email Campaigns 184

Email Campaigns Campaigns Ideal Customer Profiles CAN-SPAM 184

Webbiquity

OCTOBER 18, 2022

When you launch an email marketing campaign , you can look back on all the hard work that you’ve put into crafting each email message and smile. But what if those emails never see the light of day again, and end their lives in a spam filter or junk folder? Email Deliverability Explained.

Deliverability 271

Deliverability CAN-SPAM Email Marketing Opt-in 271

Walker Sands

JULY 17, 2023

On average, marketers can expect an ROI of $42 for every dollar spent on email marketing. But ensuring your email campaign pays off is easier said than done. There are many factors that can affect the success of your email campaign, including the copy and design of your emails.

Email Marketing 52

Email Marketing Email Campaigns Planning Campaigns 52

Sharpspring

SEPTEMBER 16, 2021

It can take a lot of trial and error to get your email marketing strategy delivering the results you want. The last thing you want is a scattershot approach, i.e. throwing out everything you can and seeing what sticks. So, how do you go about effectively testing your email campaigns? Email Campaign Best Practices.

Email Campaigns 104

Email Campaigns Campaigns Optimization Clickthrough 104

Only B2B

JULY 29, 2021

You have performed all the required efforts to make your email marketing campaign successful. But how will you know whether your email marketing is as effective as it could be? And then, you will be able to answer this question and confidently roll out your email marketing campaign. Track Your Email List.

Email Marketing 118

Email Marketing Campaigns Marketing Analytics Tools CAN-SPAM 118

Zoominfo

FEBRUARY 11, 2021

There are certain words you don’t, can’t, shouldn’t, and mustn’t use within your email subject line if you want to pique people’s interest while avoiding spam blockers. There are so many spam trigger words, someone could write a nice thick book about them. Words Not to Use in Email Subject Lines.

CAN-SPAM 264

CAN-SPAM Account Based Marketing Email Marketing Marketing Prospects 264

Porch Group Media

JANUARY 14, 2023

Email personalization refers to the process of sending hyper-targeted emails to your audience using the insights you have about your customers or prospects. Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more. Consumers want to be treated as individuals.

Email Campaigns 98

Email Campaigns Campaigns Marketing & Strategy Personalization 98

SmartBug Media

JANUARY 19, 2023

We’re currently living in an age of abundance when it comes to the data that email service providers share with us, but whether or not your tech stack tells a complete picture is a different story. Revenue Attributed to a Campaign Is the email or SMS campaign bringing in the big bucks? Then something’s going right.

SMS 98

SMS Email Campaigns Campaigns Click Rate 98

Single Grain

DECEMBER 15, 2020

Launching a marketing campaign without tracking its performance is just like a buying car with a punctured tire. Therefore, reviewing the campaign and tracking the metrics are important aspects of any email marketing strategy. So how do measure your email marketing performance? Thus, the open rate of the email is 30.60%.

Email Campaigns 145

Email Campaigns Campaigns Optimization Click Rate 145

Vision6

JANUARY 23, 2022

Are you plugging away at email and finding that it’s not giving you the results you wanted? If you haven’t already, use these 7 tips to improve your email campaigns. You might have spent hours crafting the perfect content for your email, but that doesn’t mean it’s right for your entire audience.

Email Marketing 110

Email Marketing Planning Campaigns Marketing Analytics Tools 110

The Point

MARCH 7, 2019

Recently I was interviewed by the folks at Demand Gen Report as part of an article on current trends in email marketing , an article that you can read online here. With permission, a more complete version of the interview follows: (DGR) What trends are you currently seeing in B2B email marketing today? (HS) Direct mail?

Account Based Marketing 150

Account Based Marketing ABM Deliverability B2B 150

Sharpspring

SEPTEMBER 29, 2021

One of the biggest challenges when it comes to deciding upon frequency for your email marketing campaigns is striking the right balance between too many emails and too few. Your leads are already inundated with messages, so to capture their interest, your campaigns must go out at the right time. Avoiding Email Overload.

Email Marketing 81

Email Marketing Campaigns Work Management Marketing Management 81

Zoominfo

MAY 19, 2020

What is spam? What is a cold email? And when is your email against the law? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. But is Spam Legal?

CAN-SPAM 317

CAN-SPAM Opt-out Marketing Automation Services Email Campaigns 317

PureB2B

MAY 30, 2022

Do you want to plunge into cold email marketing but aren’t sure how to start? When it comes to cold email, the first campaign is the hardest. You need to figure out the best cold email software to use, create targeted prospect lists, write compelling email copy, and more. Choosing an Email Marketing Tool.

Email Campaigns 62

Email Campaigns Campaigns Marketing Prospects Planning 62

Marketing Insider Group

JUNE 22, 2023

Image Source Key Takeaways: Automated marketing software lets you program and test marketing campaigns more easily than ever before. Marketing automation can save you time and money and improve the buyer’s journey. Keep in mind best practices to ensure your automated marketing campaigns are personable.

Marketing Automation Services 246

Marketing Automation Services Work Management Marketing Management Paid Search Agency 246

Scoop.it

JULY 12, 2022

Email marketing is an effective strategy for any company. However, small businesses often make the same mistakes when designing and sending marketing emails. . So before you send out any more campaigns, take a few minutes to double-check your emails for these top ten email marketing mistakes. Image Source ).

Email Marketing 93

Email Marketing Campaigns Paid Search Agency Marketing & Strategy 93

The Lead Agency

MARCH 16, 2021

There’s a reason why approximately 85% of B2B marketers have integrated email marketing into their campaigns – because it works. In fact, 45% of B2B marketers say email is the most effective digital marketing channel. Why B2B email marketing? But, what is at about email that makes this achievable? B2B newsletters.

B2B Marketing 127

B2B Marketing Email Marketing Planning B2B 127

Marketing Insider Group

MAY 30, 2023

However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. Attach a quantifiable metric and timeline to each marketing goal so that you can measure the performance and progress of your campaigns.

Work Management 276

Work Management Marketing Management Marketing Analytics Tools Marketing & Strategy 276

SendX

NOVEMBER 4, 2020

Source: Exabytes Digital Email marketing solutions help you develop, plan, and execute your email marketing campaigns. Millions of businesses use email marketing software as an easy and cost-effective way to reach a large number of customers. Email marketing generates $42 for every $1 you spend on your email campaign.

Email Marketing 367

Email Marketing Planning Work Management Marketing Management 367

Marketing Insider Group

APRIL 12, 2021

People only have so much to give, and if your emails don’t have immediate appeal, you can kiss your click-through dreams goodbye. Recent research shows email open rates dropped in 2020. That trend may reverse, but the number of emails in the world will continue to increase significantly. But where to begin?

Deliverability 359

Deliverability CAN-SPAM Email Marketing Planning 359

Scoop.it

SEPTEMBER 9, 2021

Email marketing is becoming more and more customer-centric with every passing day. For email marketers, it means email addresses, email lists, and the like. In this article, we talk at length about how you can use big data analytics and insights to leverage your email marketing campaigns.

Email Marketing 83

Email Marketing Campaigns Marketing Management Paid Search Agency 83

Versium

APRIL 1, 2019

Direct Email Campaign Best Practices. When you run direct email campaigns, you want to do it in a way that maintains or improves your online reputation and avoids being blacklisted or marked as a spam. What you do with that email afterwards is just as, if not more, important. Email Best Practices.

Email Campaigns 84

Email Campaigns Campaigns Practices CAN-SPAM 84

Vision6

JANUARY 16, 2023

But have you ever considered how SMS can actually support your other communication channels, such as email? Here are some ideas to get you thinking about how to combine email and SMS marketing activities so you can grow, maintain and engage your customer base. Email vs SMS Marketing. List growth and data sharing.

SMS 52

SMS Email Marketing Campaigns Marketing & Strategy 52

SendX

JULY 13, 2021

Nearly 250 billion emails are exchanged every day over the internet. Some get high reads and clicks, while some go in the spam and trash. But before you plunge into all the strategy, you must know email marketing tactics will benefit your business in the long run.

Email Marketing 195

Email Marketing Planning Marketing & Strategy Marketing Strategy 195

SmartBug Media

JULY 18, 2023

You’ve got an amazing email campaign, but is your target audience actually getting and reading your email? Email campaigns can be an incredibly effective marketing strategy , but your email deliverability—your ability to skip the spam folder and see an optimal inbox placement (keyword: inbox, not promotions folder)—matters.

Deliverability 98

Deliverability CAN-SPAM Email Marketing Email Campaigns 98

SendX

JULY 12, 2021

Nearly 250 billion emails are exchanged every day over the internet. Some get high reads and clicks, while some go in the spam and trash. But before you plunge into all the strategy, you must know email marketing tactics will benefit your business in the long run. Send Emails at the Right Time. Table of Contents.

Email Marketing 195

Email Marketing Planning Marketing Strategy Marketing & Strategy 195

Stevens & Tate

AUGUST 31, 2021

Two tactics that are often confused are drip email marketing and lead nurturing campaign. Email Drip Marketing. Emails are a huge part of modern marketing. One email marketing option is email drip marketing. Named after drip coffee makers, this marketing tactic sends out emails at specific timed intervals.

Lead Nurturing 69

Lead Nurturing Email Marketing Campaigns Marketing Automation Services 69

The Lead Agency

FEBRUARY 18, 2020

You’ve invested time, money and resources into developing an incredible B2B email marketing campaign. However, when 20% of all commercial emails end up in the spam folder, it can be incredibly difficult to do so. When was the last time you checked your spam folder? How Do Emails End up in a Spam Folder?

B2B Marketing 62

B2B Marketing Email Marketing Deliverability B2B 62

Optinmonster

FEBRUARY 17, 2020

Then you wake up and start every morning like this: If you learn how to launch an affiliate email marketing campaign successfully, then those sleepy time dreams can quickly become a reality. More specifically we’ll cover: What is an affiliate email marketing campaign? What Is an Affiliate Email Marketing Campaign?

Email Marketing 91

Email Marketing Campaigns Work Management Marketing Management 91

ClearVoice

APRIL 9, 2021

What is a drip campaign? A drip campaign involves creating a series of emails to be automatically delivered at very specific times and usually spaced over a few days. In a drip campaign, you probably spend as much time on the planning and delivery of your messages as you do on crafting your content.

Email Marketing 97

Email Marketing Planning Campaigns Paid Search Agency 97

Zoominfo

MAY 19, 2020

What is spam? What is a cold email? And when is your email against the law? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email.

CAN-SPAM 182

CAN-SPAM Opt-out Marketing Automation Services Email Marketing 182

DiscoverOrg

APRIL 27, 2017

What is spam? What is a cold email? And when is my email against the law? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. To start with, let me clarify the distinction between “spam” and illegal email. The CAN-SPAM Act.

CAN-SPAM 292

CAN-SPAM Email Marketing Email Campaigns Deliverability 292

Zoominfo

DECEMBER 12, 2019

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. Keep reading to learn all about spam traps and how to avoid them!

CAN-SPAM 195

CAN-SPAM Marketing Automation Services Data Hygiene Email Marketing 195

Stevens & Tate

APRIL 14, 2021

Email marketing has been a popular strategy for decades, and there’s no sign of it slowing down as an effective marketing tactic. However, as a B2B business, successful B2B email marketing can be challenging. With that in mind, the following are a few B2B email marketing tips: Focus On Educational Content.

B2B Marketing 59

B2B Marketing Email Marketing B2B Campaigns 59

Smarte

MARCH 30, 2022

Email Marketing is one of the most cost-efficient forms of marketing. But, email marketing has never been easy, right? You churn out potential customers’ email addresses with data sourced from the internet and from cheap, unreliable contact lists bought from various platforms. What is Email Bounce Rate?

Email Campaigns 52

Email Campaigns Campaigns Email Marketing Contact Marketing 52

Adobe Experience Cloud Blog

MAY 3, 2017

Author: Cassidy Milder It’s been an interesting past few years for email marketing. From those who (loudly) declared email dead , to those who were ready to defend it with their dying breath, email has certainly opened up divisions between marketers. billion emails sent every second.

Email Marketing 128

Email Marketing Campaigns Top of Funnel Advertising Agencies 128

Marketing Insider Group

OCTOBER 7, 2020

Email marketing for startups delivers all these same benefits – with much less stress than knocking on doors. Quick Takeaways: Email marketing is a vital tool startups should use to reach customers, leads, and investors. Amazing email marketing starts with incredible content – both throughout email and elsewhere.

Email Marketing 313

Email Marketing Startups Marketing Analytics Tools Marketing & Strategy 313