Marketing Insider Group

APRIL 10, 2024

Every company is looking to squeeze as much ROI out of each marketing campaign as possible, constantly searching for their next edge. And while digital marketing was once seen as innovative, it’s viewed as mandatory today. Marketers must keep their target audience in mind as they look to optimize their current and future campaigns.

Marketing & Strategy 172

Marketing & Strategy Marketing Strategy Paid Search Agency Marketing Analytics Tools 172

Sprout Social

FEBRUARY 7, 2024

Are you consistently creating on TikTok without getting the views or engagement you’d like? Users can leverage the feature to get more views on TikTok , website visits, followers, messages or profile views. Once your campaign is live, Promote has basic analytics to track your ad’s performance. Then hit ‘pay.’

Paid Content 118

Paid Content Promotion Budget Programs Copyright 118

Optinmonster

MARCH 21, 2024

Add glowing testimonials to your product pages and promotional email campaigns. If you only want to ask a couple of questions, the very easiest way to create a survey popup is with a Lightbox Popup campaign from OptinMonster. Simply drag a Fields block into your campaign. WPForms integrates seamlessly with OptinMonster.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Anyword

APRIL 22, 2024

Anyword stands at the forefront of this innovation, providing marketers with a suite of tools designed to enhance the precision and impact of their campaigns. This comprehensive data collection is pivotal for real-time decision making, allowing marketers to swiftly adapt their strategies to maximize campaign effectiveness.

Analytics 98

Analytics Allocation Advertising Benchmark Lead Ranking 98

Anyword

APRIL 15, 2024

Unified View of All Your Marketing Channels Efficiency in marketing is largely about visibility and control. This seamless integration facilitates a continuous feedback loop between your campaigns and our analytics, allowing for adjustments in real time.

Analytics 85

Analytics Paid Search Agency Aggregators Efficiency 85

Martech

APRIL 17, 2024

This article will lay out: Common mistakes we still see in email campaigns. Proactive strategies to get your email campaigns in compliance 1. A clean list has a segment for inactive and/or unengaged subscribers and excludes them from campaigns. Postmaster Tools provides a day-by-day view of your spam rate.

CAN-SPAM 90

CAN-SPAM Data Hygiene Domain Privacy 90

Litmus

MARCH 27, 2024

Here are four metrics you should add to learn more about your audience and how to get more thorough insights on them using your email campaign performance. With Litmus Personalize live polls (available on all plan types) your subscribers can give you valuable feedback that you can use to inform your future campaigns.

Ideal Customer Profiles 92

Ideal Customer Profiles Click Rate Copywriting Newsletter 92

SocialPilot

JANUARY 31, 2024

To stay ahead of the competition, thinking strategically and innovatively is necessary, and it starts with having an impeccable marketing campaign. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. Influencer marketing was estimated to be worth $21.1

Case Study 90

Case Study Case Studies Work Management Studies 90

Choozle

MARCH 27, 2024

According to Comscore , as streaming TV gains momentum, a significant portion of newly acquired viewing hours—75% to be exact—are spent on content beyond the top six streaming apps like Netflix, YouTube, Prime Video, Hulu, Max, and Disney+.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Martech

OCTOBER 12, 2023

Without dependable attribution, brands can’t accurately measure the success of their campaigns. MNTN’s Verified Visits uses source validation to check the traffic for other media sources, ensuring the CTV campaign only takes credit when it’s due. And we get it — attribution is important.

Advertising Agencies 120

Advertising Agencies Emarketing Validation Touchpoints 120

Sprout Social

JANUARY 23, 2024

A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We dig deeper by not just examining the flawless creative execution of every post or campaign, but the business impact, too. million views, 230,000 likes and 787 comments. The post quickly racked up 1.2

Branding 110

Branding Brand Identity Communities Viral Marketing 110

SmartBug Media

MAY 9, 2023

April 2023 Plan Your Marketing Strategy With The Campaign Calendar Learn More > Klaviyo Update Details Easily view which channels you’re sending on and when without manually maintaining a marketing calendar. With the improved visibility and organization of campaigns, our clients can create more targeted and personalized campaigns.

Product 98

Product Advertising Agencies SMS Paid Search Agency 98

Martech

FEBRUARY 1, 2024

Navigating compliance requirements has become a complex puzzle for marketers seeking campaign success. Explore the tools and strategies Consent Management Platforms (CMP) provide, empowering marketers with unparalleled advantages to maintain compliance and elevate their campaigns seamlessly. Click here to view more MarTech webinars.

Marketing Management 92

Marketing Management Webinar Metrics Privacy Marketing & Strategy 92

Optinmonster

JANUARY 29, 2024

To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. There are different metrics that businesses use to measure the success of their marketing campaigns. Track views using Google Analytics 4 (GA4).

Paid Content 112

Paid Content ROI Content Marketing Marketing Analytics Tools 112

Sprout Social

OCTOBER 31, 2023

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. Many marketers will start by searching a database to find influencers for their campaigns.

ROI 106

ROI Top of Funnel Work Management Advertising Agencies 106

Optinmonster

MARCH 21, 2024

The Benefits of Google Ads Retargeting How To Set Up Google Ads Retargeting Best Practices for Google Ads Retargeting Advanced Retargeting Strategies Google Ads Retargeting: Things to Remember Enhance Your Campaigns with OptinMonster What Is Google Ads Retargeting? You can do this with either, the Google tag or Google Tag Manager setups.

Paid Search Agency 93

Paid Search Agency Ads Google Marketing Analytics Tools 93

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Generate 500 leads within the next month through influencer marketing campaigns. They no longer expect accidental virality by hiring an influencer.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Martech

OCTOBER 20, 2023

Join search marketing experts and learn the process of creating a conversion-oriented strategy into an SEO and digital PR campaign that will lead to conversions and revenue. Click here to view more MarTech webinars. The post Use this tactic to drive revenue on your SEO campaigns appeared first on MarTech.

Tactics 111

Tactics SEO Campaigns Webinar Metrics 111

Martech

OCTOBER 31, 2023

If your customers, or prospects, are on TikTok, it’s a good idea not to hit the brakes on a TikTok holiday campaign until well into January. Dig deeper: Executing a TikTok campaign: Best of the Bot Reasons to shop. The platform saw a 70% increase in video views for #haul, where creators typically share what they bought.

Planning 109

Planning Video Marketing Hubspot Mobile Marketing 109

SmartBrief - Marketing

FEBRUARY 27, 2024

With more than doubling in five years, livestream marketing can be a successful business strategy for your next campaign. Livestreaming in action: Iconic campaigns from tech to fashion If you’re still skeptical about the impact of livestreaming in marketing, these examples might change your mind. billion in 2023 to $3.09

Buzz 93

Buzz Marketing & Strategy Barriers Paid Search Agency 93

SmartBug Media

OCTOBER 20, 2023

This includes the emails they open or click, content they download, pages they view, and so on. Attributed revenue takes a more narrow view, which is why this number could appear to be significantly lower than influenced revenue.

Hubspot 104

Hubspot Multi-Touch Attribution Marketing Attribution Lead Ranking 104

Top Rank Marketing

FEBRUARY 26, 2024

Source ) #2: Track record and case studies showcasing successful tech marketing campaigns. More than three-quarters (81%) go as far as saying that B2B brands are now producing creative campaigns that rival consumer brands.” Notably, nearly three out of four said they are unable to prove the impact of brand campaigns.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Allocation 98

Anyword

APRIL 10, 2024

This feature automatically extracts the most successful keywords (talking points) from your Facebook, Instagram, Google Ads, emails, Twitter, and other campaigns. An advanced AI algorithm analyzes this data to identify the keywords that consistently drive the best results across each channel.

Copywriting 98

Copywriting Curation Keywords Advertising Channels 98

Martech

SEPTEMBER 18, 2023

We spoke at HubSpot’s Inbound conference where he gave us a sales-side view of working with marketing, what tools are important to him, what he worries about and the impact of AI. I collaborate with folks like our performance marketer, who’s much more in the campaigns and workflow side. Q: So who are your customers?

Ideal Customer Profiles 115

Ideal Customer Profiles Marketing Automation Services Top of Funnel Marketing Automation 115

Martech

OCTOBER 16, 2023

Advertisers adopting Video Reach Campaigns with in-stream, in-feed, and Shorts saw the campaigns deliver 54% more reach at a 42% lower CPM compared to in-stream only. Video View Campaigns saw similar results in testing, delivering 40% more views and a 30% lower cost-per-view than in-stream only.

Youtube 89

Youtube Ads Cost Per Thousand CPM 89

Valasys

APRIL 22, 2024

In this article, we will walk you through enough reasons to consider streaming platforms for marketing campaigns. Why Your Business Needs to Embrace TV Streaming Platforms Today, consumers are rapidly shifting away from traditional TV viewing habits. They can be segmented by location, interests, viewing habits, and even device type.

Television marketing 40

Television marketing Business Click Rate Customer Satisfaction 40

Sprout Social

MARCH 12, 2024

Like Reformation’s latest campaign with Monica Lewinsky and Vote.org , some brands will rely on influencers and celebrities to communicate their brand values. Even the political message of the campaign—“get out and vote”—strikes a much less political tone than brand activations in 2020.

Social Media 114

Social Media Social Marketing Media Planning 114

Martech

AUGUST 4, 2023

Marketo released a native function for creating visualizations of Smart Campaigns. The feature, Engagement Map, lets users explain how smart campaigns work more efficiently. Engagement Map provides detailed visualizations of Smart Campaigns Engagement Map creates visualizations of Smart Campaigns.

Marketo 91

Marketo API Display Verticals 91

Martech

APRIL 5, 2024

Chase reaches across brands, merchants and shopping verticals, providing a comprehensive view of purchase behavior; this strengthens the degree of personalization, helping brands deliver offers that stoke consumer interests.” Dig deeper: 2024 Predictions: Retail media networks Early adopters.

Advertising Agencies 107

Advertising Agencies Media Verticals Paid Search Agency 107

SmartBrief - Marketing

MARCH 17, 2024

Beyond trust-building, influencer marketing offers many benefits for organizations and campaigns: the ability to reach diverse audiences (especially the younger set that tends to get their information from digital platforms rather than TV), social amplification opportunities, minimal regulations, great message control and cost-effectiveness.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Sprout Social

FEBRUARY 5, 2024

The importance of viewing DEI as a best practice is reflected in a McKinsey & Company report , where executive teams with more diversity by gender and ethnic representation are more likely to outperform financially. As humans, we all come with various experiences, all different points of views regardless of skin color, whom you love, etc.

Social Media 111

Social Media Practices Media Best Practices 111

Martech

MARCH 18, 2024

Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns. This approach allows marketers to deliver the right message to the right audience at the right time, increasing the effectiveness and efficiency of their marketing campaigns.

Budget Programs 100

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 100

SocialPilot

FEBRUARY 6, 2024

This means that the number of users who follow through with the product recommendation from influencer campaigns also varies. of marketers are more likely to use Instagram for influencer marketing Are you wondering which platform is the best for influencer marketing campaigns? Approximately 80.8% billion times) #instagood (used 1.7

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Spiralytics

FEBRUARY 7, 2024

It simplifies campaign management and eliminates context switching, all while giving you a holistic view of your social media presence. Source The best part is that these automation tools also analyze your content to recommend the ideal time to schedule your posts, helping you get more engagement and views.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Sprout Social

MAY 26, 2022

This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. Why TikTok marketing campaigns are so valuable. How to plan, build and launch memorable TikTok marketing campaigns. onlineoptimism. Get to know your audience.

Campaigns 142

Campaigns Examples Design Planning 142

Launch Marketing

MARCH 6, 2024

An open personality is often eager to explore new things and might respond to a campaign highlighting innovation. In essence, the strategy extends beyond determining asset types aligned with the buyer’s journey stages; it involves understanding and adapting to the nuances of various personality types to optimize campaign results.

Lead Generation 118

Lead Generation Personalization Marketing & Strategy Marketing Strategy 118

SmartBug Media

APRIL 12, 2024

By integrating AI-driven content generation directly into ad campaigns, clients can achieve higher engagement rates and more effective lead generation while reducing the time and resources typically required for ad copy creation. Learn More > SmartBug's Impact This enhancement is a significant asset.

Hubspot 59

Hubspot Enterprise Management Product Paid Search Agency 59