Webbiquity

APRIL 23, 2024

This post delves into ways to make sure your email campaigns bring the best results. All of the money you spend on your email marketing campaign is included in the “I” part of return on investment (ROI). The initial value is the amount of money allocated to your email marketing campaign.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Marketing Insider Group

MARCH 25, 2024

Actively using a marketing database enhances campaign effectiveness by targeting the right audience at the right time. A marketing database allows businesses to target the right people with the right message at the right time, significantly increasing the effectiveness of marketing campaigns. It’s about actively using it.

Peer-to-peer 257

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 257

Martech

FEBRUARY 8, 2024

Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Please take our short survey so we can tell you the state of martech salaries and careers. Please take our short survey so we can tell you the state of martech salaries and careers. Campaign success.

Creativity 109

Creativity Paid Search Agency Campaigns Advertising Agencies 109

Act-On

FEBRUARY 16, 2024

A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. An effective way to improve ROI is focusing on strategic changes in your nurture campaigns to build stronger pipeline. The second is figuring out how to make those lead nurturing campaigns work harder. Not bad, right?

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

The Point

DECEMBER 12, 2017

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. You can download an executive summary of the survey results here. Download an executive summary of the Deloitte CMO Survey here. Photo by Helloquence on Unsplash.

CMO 218

CMO Customer Surveys Analytics Planning 218

Martech

FEBRUARY 5, 2024

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. Because a recent debate in an online email marketing community over resending feedback requests like email surveys and purchase reviews got me thinking about broader issues. The boss told us to do it.

Ideal Customer Profiles 121

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 121

Marketing Insider Group

APRIL 10, 2024

Every company is looking to squeeze as much ROI out of each marketing campaign as possible, constantly searching for their next edge. Marketers must keep their target audience in mind as they look to optimize their current and future campaigns. It’s a tough world out there. The result? Are you looking to establish brand authority?

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

Webbiquity

OCTOBER 31, 2023

What’s driving the growth of SMS campaigns? 72% of survey respondents said SMS is becoming a more important channel. Today, ecommerce vendors are increasing combining email with SMS (text) marketing; marketers sent a whopping 62% more SMS marketing messages last year than in the previous year.

SMS 299

SMS Advertising Benchmark Email Marketing eCommerce 299

Webbiquity

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. At the time this survey was conducted, Twitter was still a close second, but as even the report authors wonder, can Twitter stay at #2 ? CPM) compared to brand awareness campaigns ($0.34 CPM) or sales ($2.39

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Optinmonster

APRIL 10, 2024

But most of them don’t tell you how exactly to apply it to your campaigns. That’s why, in this post, I’m going to talk about the role of emotional intelligence in marketing and how you can harness it to create successful campaigns. Self-awareness is the first step to harnessing EQ in your campaigns. You have to go deeper.

Marketing AI 92

Marketing AI Planning Paid Search Agency Psychographics 92

Marketing Insider Group

MAY 2, 2023

Some examples of zero-party data include: Gated form fills Newsletter sign-ups Quizzes Customer surveys Product preferences Online chat Image Source: FactoReal When you include zero-party data in your strategy, you can create more personalized and engaging experiences for your audience. Run email campaigns. What Is First-Party Data?

ROI 232

ROI Webinar Metrics Privacy Content 232

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. A pixel to track campaign efficiency.

Campaigns 104

Campaigns Account Based Marketing B2B DemandBase 104

Convince & Convert

MARCH 7, 2024

From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. Team alignment is a consistent priority across all GTM departments surveyed. But what are the specific ways that GTM professionals are using AI?

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

Martech

DECEMBER 6, 2023

Although Google refuted the claims, it has since acknowledged the need for improvements and customer satisfaction, leading to the introduction of the ability to exclude the SPN from all campaign types. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. New capabilities.

Opt-out 108

Opt-out Advertising Agencies Advertisements Advertising 108

Martech

JANUARY 11, 2024

A full 58% of consumers say they’re positively influenced by email about purchase decisions, according to a new survey of 1,000 consumers by media technology company Adlook. B2B email campaigns Email campaigns aren’t just for consumer brands. Only 27% say they’re influenced rarely by email, and 16% report no impact.

Email Marketing 123

Email Marketing Marketing AI Enterprise Management Work Management 123

Martech

MARCH 14, 2024

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. In particular, the new environment is expected to put obstacles in the way of targeting, personalization and measurement. Where the focus is.

Privacy 111

Privacy Paid Search Agency Ads Privacy Protection 111

Martech

FEBRUARY 13, 2024

This partnership means that, through Traackr’s dashboard, brands will be able to: Issue direct invitations for creators to partner for campaigns. Activate organic and paid campaigns. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Click here for survey Get MarTech!

Advertising Agencies 91

Advertising Agencies Peer-to-peer API User-Generated Content 91

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 126

Examples Campaigns Advertising Agencies Burn Rate 126

Martech

OCTOBER 11, 2023

In yet another sign of retail media networks (RMNs) growing importance, 73% of marketers say they intend to invest more in them over the next 12 months, according to a new survey from digital marketing platform LiveIntent. And 43% of the 200 marketers surveyed said they’d already invested in RMNs and found their campaigns successful.

Planning 115

Planning Marketing Plans Spending Network Marketing 115

Martech

SEPTEMBER 5, 2023

While they asked for an average of $88,000 per campaign, the approved average was just $62,000, according to the survey by the website B2Breviews.com. Judging by this survey it looks like B2B marketers are being told to hold steady, but add AI. This was the highest increase among all marketing strategies surveyed.

Allocation 116

Allocation Marketing Report B2B Marketing B2B 116

Sword and the Script | B2B

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” There are so many variables to every campaign that it’s important to design good experiments. Yet a new study by Bain and Google brings something new to the conversation.

Marketing Automation Services 73

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 73

Martech

DECEMBER 18, 2023

Measuring how successful you can be with breaking down silos and integrating data is just as important as measuring the success of your marketing campaign. How did your integration effort help the last marketing campaign? Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Planning 139

Planning Marketing AI Customer Surveys Guidelines 139

Contently

APRIL 6, 2023

By understanding the needs, wants, and behaviors of your ideal customers, you can tailor your messaging and campaigns to better resonate with them. The campaign encouraged women to join Dove on the mission to turn to more positive and accepting beauty messages. The message resonated with women, resulting in the following: 36.8

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Martech

FEBRUARY 13, 2024

million viewers, according to Nielsen ) to launch campaigns and game-day promotions. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take our short survey so we can tell you the state of martech salaries and careers. Brands leveraged the record-breaking viewership (123.7

Digital Asset Management 120

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 120

Martech

FEBRUARY 15, 2024

Today we have a tale of two surveys with very different messages. Around 22% say they’re considering exploring AI-powered tools in this year’s marketing campaigns. Methodology: “150 marketing professionals responding to the survey who represent companies with 500 or more employees.” 6% still don’t know what AI is.

Marketing AI 95

Marketing AI Enterprise Management CPC Cost Per Click 95

Martech

FEBRUARY 8, 2024

The Interactive Advertising Bureau and the Media Rating Council have issued guidelines designed to establish consistent terminology and metrics for ads served with augmented reality campaigns. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Click here for survey Get MarTech! In your inbox.

Guidelines 98

Guidelines Deliverability Transparency Click Rate 98

Martech

JANUARY 5, 2024

Half of CMOs said “rationalizing retail media with other media investments” is one of their biggest challenges with retail media, according to Forrester’s Q3 2023 B2C Marketing CMO Pulse Survey. Please take this short survey so we can have your input on the state of martech salaries and careers. Get MarTech! In your inbox.

Media 96

Media Advertising Agencies Paid Search Agency Forrester 96

Martech

SEPTEMBER 21, 2023

Advertising Platform Copilot uses generative AI to simplify campaign creation, content recommendations, account management and optimization. It learns from user interactions and brand guidelines to bolster brand-compliant marketing, gives marketers more control over campaigns, and automates repetitive manual tasks to save time.

Marketing AI 99

Marketing AI Digital Asset Management Enterprise Management Gartner 99

Brandpoint

MARCH 14, 2024

In our latest PR survey , 200 PR professionals shared how they promote and distribute branded content to elevate their brand visibility and engagement. How to promote branded content Effective distribution and promotion strategies are essential for maximizing the reach and impact of branded content campaigns. Why use branded content?

Brand Identity 62

Brand Identity Branding PR Distribution 62

Martech

FEBRUARY 19, 2024

This helps in targeting specific customer groups with personalized marketing campaigns and offers. Campaign performance optimization: Measure and analyze the performance of marketing campaigns to identify the most effective channels, messages, and tactics. Use data to optimize campaigns for better ROI and conversion rates.

Acquisitions 86

Acquisitions Marketing Budget Analytics Allocation 86

Martech

APRIL 12, 2024

Segment helps companies get a complete, real-time view of customers, enabling them to easily build targeted campaigns and predictive audiences to orchestrate multichannel journeys that deliver personalized experiences. It also serves the needs of rapidly scaling, venture-funded growth and mid-market companies. Looking for a CDP?

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing AI 95

Martech

APRIL 4, 2023

That’s one takeaway from the 2023 MarTech Salary and Career Survey. Those members of the marketing operations team more focused on tech and operations (“maestros”) than the design and execution of campaigns earned, on average, $25,000 more than their campaign-focused peers. The survey.

Peer-to-peer 113

Peer-to-peer Work Management Paid Search Agency Customer Surveys 113

Bannersnack

JANUARY 26, 2024

According to a survey carried out in the U.S. on different generations, the share of respondents who liked personalized ads was over 50%, reaching as much as 81% in […] The post How to Use Dynamic Product Ads to Run Impactful Campaigns appeared first on Creatopy Blog.

Ads 109

Ads Campaigns Product User-Generated Content 109

Martech

AUGUST 7, 2023

That’s one key takeaway from the 2023 MarTech Replacement Survey. Our 2020 survey, which asked about replacements in 2019 — i.e. pre-pandemic — shows a much greater frequency of replacement across all major categories. We asked selected survey respondents the reason for the switch. Marketing manager Steve Wagner. “We

Customer Surveys 85

Customer Surveys Marketing Automation Services Digital Transformation Marketing Management 85

Sprout Social

OCTOBER 31, 2023

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. Many marketers will start by searching a database to find influencers for their campaigns.

ROI 106

ROI Top of Funnel Work Management Advertising Agencies 106

Martech

JANUARY 2, 2024

Take the Martech Salary and Career Survey Click here to take the survey Bringing data from different channels together Customer data is collected through many different channels (think email messages, organic content, paid media, app usage, etc). Properly format campaign naming and UTM tagging.

Ideal Customer Profiles 107

Ideal Customer Profiles Advertising Agencies Paid Search Agency Top of Funnel 107