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MakesBridge Offers Powerful Features to Small Business Marketers

Customer Experience Matrix

There are plenty of other vendors serving micro-businesses. Canterris , NurtureHQ , and mKubed all provide email, Web visitor tracking, nurture campaigns, lead scoring, and CRM integration ((Salesforce.com for Canterris and NurtureHQ; its own CRM for mKubed) for under $500 per month. See my List of Demand Generation Vendors for other options. The system also has a solid campaign engine, which breaks campaigns into steps and allows multiple options within each step.

Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

Overall, the focus of technology buyers is on value – and much less on where marketing often focuses, such as on building vendor-buyer relationships and on brand building campaigns. Tailwinds for Marketing Automation Software - Insi.

Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.

The ROI Guy

This permanent shift towards frugal buyers has forced B2B vendors to fundamentally change the way they reach prospects and convert them to customers. Leading B2B vendors are implementing value selling / marketing programs, and have received dramatic benefits as a result.

Tom Pisello: The ROI Guy: Alinean Powers Eight More B2B Assessment.

The ROI Guy

New Customers in Q1 2010 Alinean has been selected to develop and power value-based sales and marketing campaigns for Wipro , PGI , CSC , CiRBA , MokaFive , Shoretel , Informatica and OfficeMax. Tailwinds for Marketing Automation Software - Insi. IT vendors, are you.

Tom Pisello: The ROI Guy: How TCO is a common sense sales and.

The ROI Guy

Cold, hard decisions are being made on where to trim personnel, hardware and software spending. Today, it is a mature, widely accepted practice in both helping buyers analyze ways to reduce costs, and for vendors to make the case for change, or prove competitive advantage.