Inbox Insight

AUGUST 16, 2021

This short article identifies key shifts in gear when it comes to segmenting and targeting B2B audiences. Read on to discover how B2B marketing segmentation continues to evolve to deliver better results and return on investment. Why do many marketers scoff at the notion of mass marketing and macro segmentation?

Demand Generation 98

Demand Generation Ideal Customer Profiles Segmentation B2B Marketing 98

Optinmonster

AUGUST 31, 2022

Do you want to use lead segmentation to drive up your profits? Segmenting your leads is a great way to improve everything from email deliverability to conversion rates to customer loyalty. In this article, we’ll show you how to automatically segment your leads so you can increase your sales. What Is Lead Segmentation?

Segmentation 69

Segmentation Lead Scoring Lead Ranking Sales Qualified Leads 69

Marketing Insider Group

JUNE 22, 2023

Image Source Key Takeaways: Automated marketing software lets you program and test marketing campaigns more easily than ever before. Keep in mind best practices to ensure your automated marketing campaigns are personable. The software can also automate collecting data and sending out personalized campaigns.

Marketing Automation Services 255

Marketing Automation Services Budget Programs Automation Work Management 255

Martech

NOVEMBER 20, 2023

This article explores how to mix data segmentation, dynamic content and behavioral cues like a palette of colors to create emails that feel like an exclusive showing for your B2B contacts. Using data segmentation In B2B communications, data segmentation is your lighthouse. Firmographic data. Abandoned carts or forms.

Email Marketing 121

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 121

Launch Marketing

SEPTEMBER 27, 2023

Often, these actions indicate interest, whether it is a topic area or a product, that can be used to trigger an additional touchpoint(s) to take place. Drip campaigns ensure they receive the right information at the right time. Solidify Audience Segments Before diving into drip campaigns, it is important to segment your audience.

B2B Marketing 126

B2B Marketing Lead Scoring Lead Ranking Campaigns 126

Porch Group Media

AUGUST 8, 2022

Movers as a Marketing Segment. So really understanding when the trigger starts, what’s the trigger, and when do they shift from trigger into inspiration and selection and start moving through that process. The post Movers as a Marketing Segment first appeared on V12. So, I think it’s hard to say.

Segmentation 52

Segmentation First-Mover Advantage Trigger Marketing Paid Search Agency 52

Salesforce Marketing Cloud

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Why use drip campaigns? How do you optimize drip campaign performance? Table of contents What is drip marketing? How do you get started with drip marketing?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Webbiquity

OCTOBER 18, 2022

When you launch an email marketing campaign , you can look back on all the hard work that you’ve put into crafting each email message and smile. The majority of these will be actual spam, but many will be genuine campaigns that failed to consider email deliverability. Segment Your Email Lists. Guest post by Chris Tweten.

Deliverability 284

Deliverability CAN-SPAM Opt-in Opt-out 284

LeadSquared

JANUARY 30, 2020

Execution is one of the biggest components of a successful email program, and part of that execution lies in email segmentation. What Exactly is Email Segmentation ? By definition, email segmentation is the process of targeting your email message to a specific audience with something in common. Examples of Segmentation.

Segmentation 52

Segmentation Blast Campaigns Trigger Marketing Case Studies 52

Webbiquity

JUNE 9, 2016

Email segmenting is one of the most powerful techniques for boosting open rates, CTRs, and total revenue per email. With the high cost for sophisticated email platforms and the technology segmentation requires, it makes sense. The Categorization Approach to Email Segmentation. The Product / Topic Segment.

Segmentation 100

Segmentation Email Marketing Paid Search Agency Class 100

Zoominfo

SEPTEMBER 3, 2020

They are a component of campaigns where individual readers (who could be possible prospects) are sent crafted messages after they set off a configured trigger. The main component of email automation is creating a drip strategy specified by segmented target audiences. Basic Steps. Pick out the right email automation tool.

Automation 262

Automation Auto Responder Touchpoints Trigger Marketing 262

Top Rank Marketing

APRIL 22, 2024

Advanced behavior-based segmentation Traditionally, marketers have relied on demographic attributes to create segments, with a reliance on third-party data. Generative AI algorithms can take a more nuanced approach by analyzing customer behavior to identify segments that are likely to convert given a specific intervention.

Lead Ranking 60

Lead Ranking Generation Ideal Customer Profiles Lead Scoring 60

FunnelEnvy

FEBRUARY 27, 2020

Accelerate your customers journey to revenue with FunnelEnvy, now powered with Segment. Segment helps their customers instrument, store and unify data about their visitors and the actions they take all the way to revenue. Segment customers will be able to run more effective campaigns using better data with less custom code required.

Segmentation 52

Segmentation Personalization API Ideal Customer Profiles 52

Optinmonster

JANUARY 18, 2024

Using urgency in your marketing can skyrocket your conversions because it triggers fear of missing out (FOMO). Trigger popups with limited-time offers to encourage people to upgrade. Trigger popups with limited-time offers to encourage people to upgrade. We’ll talk more about segmenting your emails in just a bit.

Conversion Rate 93

Conversion Rate Conversion Examples Marketing Analytics Tools 93

ConvertKit

MAY 10, 2019

No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. But as you start to invest more time and energy into your targeted email marketing, you’ll want to prioritize email segmentation.

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

ConvertKit

MAY 10, 2019

No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. But as you start to invest more time and energy into your targeted email marketing, you’ll want to prioritize email segmentation.

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

Marketing Insider Group

SEPTEMBER 16, 2020

Drip marketing — sometimes called drip campaigns, automated email campaigns, marketing automation, lifecycle emails, autoresponders and more — is the use of automated sets of emails that are sent on schedule following an event or trigger. Like any marketing campaign, strategy is crucial. Drip campaign use cases.

Lead Nurturing 363

Lead Nurturing Autoresponders Leads Lead 363

Marketing Insider Group

JULY 22, 2020

There are plenty of ways that marketing campaigns can be automated. In order to create a truly personalized and optimized email campaign, you need to have a clear understanding of the buyer’s journey and the way that content helps your customers go from one phase to the next. Set Up a Trigger-Based Model. Abandoned cart emails.

Email Marketing 324

Email Marketing Automation Campaigns Planning 324

Martech

NOVEMBER 1, 2023

I’m often asked whether we’re using ChatGPT in email marketing campaigns. Personalization/segmentation. Dig deeper: Email marketing strategy: A marketer’s guide Audience segmentation Audience segmentation can take many forms: demographics, geographics, psychographics, family status, affinities, existing vs. prospective customers, etc.

Marketing AI 123

Marketing AI Email Marketing Psychographics Advertising Agencies 123

Binary Demand

JUNE 12, 2023

However, managing and enhancing email campaigns can be time-taking. With the help of automated email campaigns, companies can regularly follow up with important decision-makers involved in the purchase process. B2B email marketing automation involves using platforms to automate and optimize various aspects of email marketing campaigns.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

However, managing and enhancing email campaigns can be time-taking. With the help of automated email campaigns, companies can regularly follow up with important decision-makers involved in the purchase process. B2B email marketing automation involves using platforms to automate and optimize various aspects of email marketing campaigns.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

The Point

NOVEMBER 15, 2022

More times than not, however, the best approach is a segmented strategy that combines targeted sales outreach complemented by marketing support. Segment sales outreach into cold (no engagement), lukewarm (some engagement), and warm accounts (multiple engaged contacts from within the same company). Photo by Timon Studler on Unsplash.

Purchase 162

Purchase Paid Search Agency Paid Social Agency Outreach 162

Act-On

OCTOBER 4, 2023

That’s where a true analytics engine is required, to enable you to dive deep into your data, segment according to your business needs, and bring in custom data. Then segment audiences by company size, geo, or industry. Are there trends in the timing of form submissions that coincide with specific marketing campaigns or events?

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

Porch Group Media

JANUARY 14, 2023

There are many factors involved when it comes to creating successful email campaigns, such as practicing proper email hygiene , email appending , optimizing your email design , and more. However, email personalization may just be the number one factor that makes or breaks the success of your campaigns.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Marketing Insider Group

DECEMBER 28, 2020

These platforms enable better content workflows, simplify campaigns, collect and analyze data, and automate certain tasks. Most allow you to do these things: Email automation: You can set up various campaign workflows for segments of your audience, such as nurture emails, autoresponders, or triggered events.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Optinmonster

APRIL 4, 2024

Mailchimp can quickly go from affordable to expensive as you grow your email list and start needing tools such as advanced segmentation and send-time optimization. Automation Functionality : Email marketing automation makes it possible to send welcome email series , abandoned cart emails, win-back campaigns , and more.

Enterprise Management 64

Enterprise Management Email Marketing Marketing Automation Services Work Management 64

Martech

OCTOBER 16, 2023

Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. I work with major retailers that earn at least 50% of their email revenue from automated emails like triggers, transactional emails and journey emails.

Marketing Automation Services 131

Marketing Automation Services Marketing Automation Email Marketing Automation 131

FunnelEnvy

SEPTEMBER 18, 2019

Accelerate your customers journey to revenue with FunnelEnvy, now powered with Segment. Segment helps their customers instrument, store data and unify about their visitors and the actions they take all the way to revenue. Segment customers will be able to run more effective campaigns using better data with less custom code required.

Segmentation 40

Segmentation Personalization Ideal Customer Profiles API 40

Martech

APRIL 16, 2024

If a customer’s digital profile isn’t accurate at the moment, it can trigger unfortunate events. For example, a customer might make a purchase on an e-commerce website that puts them into a high-value segment. The segment change can trigger — right away — that person’s entry into a journey tailored to high-value customers.

Enterprise Management 95

Enterprise Management Paid Search Agency Planning Marketing Management 95

LeadSquared

JANUARY 25, 2019

But taking it a step further by applying lead segmentation rules will help you get more value out of every lead. Studies have shown over and over that segmented lists see better engagement and increased sales. The DMA noted that a whopping 77% of email marketing revenue comes from lists that were segmented, targeted, or triggered.

Segmentation 52

Segmentation Lead Ranking Telemarketing Differentiation 52

SalesIntel

APRIL 17, 2024

To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation. However, running successful campaigns requires substantial effort. Effective utilization of the features not only improve your campaign performance but also saves time.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Martech

DECEMBER 11, 2023

In the second part of this two-part feature, Jade Bunke discusses triggering the right customer behaviors, the differences between emotions and feelings and how to future-proof your brand strategy. Identify and trigger behaviors Crafting a unique identity is only the beginning. The first part is here. You need action.

Ad Building 116

Ad Building Brand Identity Branding Tips 116

Optinmonster

JANUARY 18, 2024

Using urgency in your marketing can skyrocket your conversions because it triggers fear of missing out (FOMO). Trigger popups with limited-time offers to encourage people to upgrade. Trigger popups with limited-time offers to encourage people to upgrade. We’ll talk more about segmenting your emails in just a bit.

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

Sana Commerce

FEBRUARY 6, 2024

Mailchimp is a widely used email marketing platform that empowers businesses to create, automate, and analyze email campaigns. The main aim is to use this integration to leverage ERP and web store data like order history and customer segments to increase returning orders and sales volume. What is MailChimp and how does it work?

Loyalty 52

Loyalty Marketing Strategy Marketing & Strategy Ideal Customer Profiles 52

Martech

FEBRUARY 18, 2022

Over-segmentation. We know that email programs drive more value when you build them on segmented, targeted and triggered messaging. Every customer in your segments or triggers gets a message with content that reflects their behavior, preferences and interests. Here are two scenarios I’ve seen recently.

Trigger Marketing 99

Trigger Marketing Broadcasting Segmentation Deliverability 99

Binary Demand

FEBRUARY 23, 2024

Exploring buyer personas in the digital age As outlined by Forbes , a common misstep in crafting brand-specific buyer personas is an overemphasis on demographics, often neglecting crucial situational elements like psychographics, the buyer journey, emotional mapping, and triggering events.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Salesforce Marketing Cloud

JUNE 2, 2022

This will help you: Avoid email fatigue that comes from oversaturating your subscribers Visually test multiple message frequency scenarios to understand how additional messages will affect engagement over time Determine how many emails to send for your upcoming campaigns. Personalization: Triggered Campaign Messages.

Marketing AI 98

Marketing AI Features Personalization Ad Frequency 98