Martech

OCTOBER 28, 2022

Tasked with a new campaign, the digital marketing lead faces questions on how to create, target and execute digital advertising: When do you launch a digital campaign? How do you reach your target audience? This is because digital marketers use many campaign and reporting platforms with unique algorithms and ad formats.

Paid Content 136

Paid Content Advertising Agencies Paid Search Agency SMB 136

Navigate the Channel

NOVEMBER 6, 2023

Because it’s a relatively slow process, traditional branding is often overlooked in favor of the instant-gratification of PPC campaigns, Facebook ads, and AdWords. Utilizing social media ad campaigns can help with promotional efforts by streamlining your target audience and expanding your content’s reach.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

Liveintent

JANUARY 27, 2021

They can be great tools for evaluating campaign performance in today’s data-driven world, but they can also be tricky. KPIs can’t give you the right answers if you don’t properly align them to a strategy, and can be downright deceiving if you discount disappointing metrics without considering a campaign’s big picture.

ROAS 107

ROAS Advertising Funnels Ad Exchange Top of Funnel 107

Go Beyond SEO

MARCH 12, 2024

By harnessing the potential of PPC campaigns specifically tailored for manufacturers , you can significantly enhance your sales and boost your ROI. PPC allows you to target your ads to a specific audience, ensuring that you reach the right people at the right time. Let’s dive in!

PPC 78

PPC ROI Sales Qualified Leads Landing Pages 78

Optinmonster

MARCH 21, 2024

The Benefits of Google Ads Retargeting How To Set Up Google Ads Retargeting Best Practices for Google Ads Retargeting Advanced Retargeting Strategies Google Ads Retargeting: Things to Remember Enhance Your Campaigns with OptinMonster What Is Google Ads Retargeting? You can do this with either, the Google tag or Google Tag Manager setups.

Paid Search Agency 89

Paid Search Agency Ads Google Marketing Analytics Tools 89

Unbounce

DECEMBER 4, 2021

Not only will automated ad bidding help you make your campaigns more visible online, but it will also save you a bundle of cash along the way. These automated systems use historical data from previous campaigns to predict how different bidding strategies will affect future results. What’s the big idea?

Cost per Acquisition 94

Cost per Acquisition ROAS Automation Campaigns 94

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. For example, an advertiser may think that a 1:3 ROAS ratio is fantastic. Getting teams to collaborate and find synergies between different channels can save money.

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

Outbrain

MARCH 16, 2020

Tl; dr – don’t over-target your campaigns. Having said that, there is such a thing as “over-targeting”, and sometimes it can hurt us more than it can benefit us. This can only be done if you allow the platform to initially target a wider audience. Open targeting” does not mean “Spray & Pray”.

Campaigns 38

Campaigns ROAS CPA Cost per Acquisition 38

Zoominfo

MARCH 1, 2021

Choosing KPIs for your team starts with analyzing campaigns where KPIs can fit within the buyer’s journey. KPIs should reflect company goals, segmented by campaign and time period. Event attendance Number of email opens — from campaigns Email bounce rate Referral traffic Net promoter score (NPS) Brand awareness and reputation.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Hubspot

AUGUST 28, 2020

I actually remember feeling similarly when I first started getting into paid advertising campaigns at the marketing agency I worked at. But as a marketer, it's important to understand how to set up your paid advertising campaigns so you get the most out of your budget. Target Cost. Highest Value.

Cost per Acquisition 101

Cost per Acquisition Cost Per Click Paid Search Agency ROAS 101

Martech

DECEMBER 27, 2023

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives.

Allocation 113

Allocation Barriers Lead Scoring Lead Ranking 113

Martech

AUGUST 9, 2023

It’s important to stay up-to-date with Google’s latest features, and test them so that you can gain early learnings to help shape your campaigns and bidding strategies. This feature is currently available for Standard Shipping campaigns but is also being rolled out to search campaigns in the near future. What’s new?

Features 96

Features Google Ads ROAS 96

Outgrow

MARCH 18, 2024

Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. A social media platform uses analytics tools to personalize user feeds and target advertising more effectively. This resulted in an enhancement in its return on ad spend (ROAS) by 30%.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. A social media platform uses analytics tools to personalize user feeds and target advertising more effectively. This resulted in an enhancement in its return on ad spend (ROAS) by 30%.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

QuanticMind

MARCH 20, 2019

The failure to adopt and implement automated solutions to gain greater scale and higher granularity of targeting will ultimately mean losing market share to those who have already made the leap. The result has been a 12% lift in ROAS, but this is only part of the success story. The time savings have been huge for us” Brian says.

ROAS 40

ROAS Optimization Advertising Agencies SEM 40

Zoominfo

JUNE 28, 2023

At ZoomInfo, we think of go-to-market as encompassing the entire revenue-generating lifecycle: a cohesive motion that targets ideal customers through aligned sales and marketing strategies, built with high-quality data, seamless outreach and engagement, and scalable automation and orchestration.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

KoMarketing Associates

JULY 2, 2019

This post will provide some strategic tactics marketers can use to better measure B2B advertising effectiveness, and provide a list of KPIs expert marketers are measuring to help them hit their ROAS goals. Measure Pipeline Contribution Back to Campaigns. Using this data, you can now show the value of your ad campaigns!

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

Martech

DECEMBER 7, 2023

to understand the characteristics and preferences of your target audience. to evaluate the impact of your social media campaigns. to assess the effectiveness of your email campaigns. to assess the effectiveness of your email campaigns. This includes: Demographic data (age, gender, income level, etc.) Predictive modeling.

Paid Content 74

Paid Content Acquisitions Cost per Acquisition Marketing AI 74

Envy

APRIL 5, 2022

Measuring Lift to Optimize Everything fr om B2B PPC Campaigns to LinkedIn Lead Generation. One way to derive more holistic insights from first-party data is through lift analysis, which measures how an ad or promotional campaign impacts key metrics. What else should you know about boosting ROAS? Image via Google.

B2B Marketing 118

B2B Marketing Work Management Marketing Management Paid Search Agency 118

Matchcraft

MARCH 7, 2023

YouTube has become an indispensable platform for advertisers looking to reach their target audience effectively. Failing to Define Your Target Audience One of the biggest mistakes ad resellers and ad agencies make when creating and running YouTube video ads is failing to properly define their target audience.

Youtube 98

Youtube Paid Search Agency Advertising Agencies Ads 98

Porch Group Media

FEBRUARY 9, 2023

CTV advertising is without a doubt one of the best channels to target advertisements to users who are more opt to show interest in your product or service. It reaches wide audiences and allows for precise targeting. More Cost-effective than Linear TV CTV offers a much more cost-effective and defined targeting than Linear TV ads.

Advertisements 52

Advertisements Advertising Cable ROAS 52

Choozle

APRIL 18, 2023

The constant introduction of new technologies makes it more accessible than ever to design and implement advertising campaigns. Here’s a look at what makes a successful digital advertising campaign, and the key elements needed to ensure your business objectives are met. In fact, the global digital advertising market is valued at $701.20

Advertising Agencies 82

Advertising Agencies Advertisements Advertising Campaigns 82

Martech

JULY 18, 2023

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Food company Danone said it measured a 35% boost in sales from a recent MAP campaign. Why we care. Partners Club.

Advertising Agencies 87

Advertising Agencies Media ROAS Touchpoints 87

QuanticMind

AUGUST 30, 2023

Google Ads launches several new features ahead of holiday season [:03] Many of Google’s new marketing features are aimed at driving efficiency at a time when maximizing learnings to improve campaign effectiveness is top of mind, especially for retailers.

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

Metadata

JUNE 1, 2022

Speaking of goals, don’t use the economic downturn as an excuse not to hit the original targets you set for yourself. Or maybe you’ll only end up missing your targets by 30% while your budget is down 50%. This email campaign targeted at women described the initial pandemic shutdown as a staycation.

ROAS 98

ROAS Planning Paid Search Agency Sales Qualified Leads 98

Liveintent

OCTOBER 19, 2021

So, if you’re hoping to inform campaigns across other channels with data acquired from Google and Facebook, you’re out of luck. That’s why it is critical that you choose customer acquisition channels that audiences trust and that allow for transparency and privacy in data collection and targeting. First-party data.

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

PureB2B

JUNE 24, 2022

Because although smooth execution is vital to marketing campaign effectiveness, staying on top of performance is what secures your future success. By identifying the tactics that had the biggest impact on your key performance indicators (KPIs)—both positive and negative—you can optimize all future campaigns to generate even greater returns.

Cost per Acquisition 62

Cost per Acquisition Cost per Lead Campaigns ROAS 62

Martech

AUGUST 25, 2022

Performance Max campaigns from Google are causing quite the stir in the advertising world. Performance Max campaigns are one of the most automated campaign types available in Google Ads, and the lack of controls is one of the main causes for concern among advertisers. Creative assets make or break your campaign.

Campaigns 93

Campaigns Paid Search Agency PPC ROAS 93

SmartBrief - Marketing

SEPTEMBER 18, 2023

Collating this conversion data with your off-Amazon activity enables advertisers to compare return on ad spend (ROAS) for all channels and develop an omnichannel media strategy. You can target by interest, search intent, demographics, geography, etc. Many clients have mentally partitioned their target audiences. Have no fear.

Amazon 52

Amazon Advertising Agencies Advertisements Advertising 52

Contently

MARCH 23, 2023

By leveraging these types of metrics, you can gain invaluable insights into what resonates with your target audience and what doesn’t. Why Engagement Tells a Better Story Than Revenue Personalized and relevant content can be a powerful tool for brands to improve engagement with their target audience.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

QuanticMind

AUGUST 28, 2023

In the fast-paced realm of digital advertising, staying ahead of the competition requires more than crafting compelling creative and targeting the right audience: It demands a deep understanding of campaign performance and the ability to derive strategic insights from consumer actions. How Are Conversions Tracked?

Advertisements 74

Advertisements Advertising Cost per Acquisition Conversion 74

FunnelEnvy

FEBRUARY 5, 2024

Produce an “ultimate guide” of informative content addressing your target audience’s common questions. PPC strategies are evolving to leverage AI’s ability to analyze large data sets for precise targeting and bid management. Be intentional about link building and internal links. Funnel Envy can help.

Paid Content 62

Paid Content PPC Traffic SEO 62

Valasys

APRIL 10, 2023

Along with this, with local PPC advertising, you are in control of your campaigns, making it easier to track the campaigns and giving you flexibility in the options. It is a targeted marketing strategy enabling businesses to reach customers in specific geographies and driving traffic to their website or physical location.

PPC 52

PPC Planning Paid Search Agency Mobile Advertising 52

seo.co

APRIL 11, 2021

For most products, the user is directed to another company’s website, whether it be Walmart or Target or a smaller retailer website. Many retailers even run Google Shopping campaigns to target their product listings to specific audiences with keyword specific ads. Seriously consider running a Smart Shopping campaign.

Work Management 107

Work Management Google Marketing Budget ROAS 107

Choozle

DECEMBER 1, 2021

Reflect on your campaigns and consider your successes by viewing data and trends from the previous year. Was there an opportunity for new growth in a target audience, possibly with data or a lookalike audience ? Maximize your budget for RoAS. Understand the big changes in consumer behavior over the past year.

Budget Programs 79

Budget Programs Marketing Budget Creation Planning Campaigns 79

Lake One

NOVEMBER 12, 2020

Here are five tips on how to create a profitable Google Ads campaign. Understand ROI and ROAS. Having a profitable Google Ads campaign requires you to think mathematically. The name of the game in Google Ads is ROI (Return on Investment) and ROAS (Return on Ad Spend). ROAS = Total Revenue / Cost of Ads.

Cost Per Click 52

Cost Per Click Paid Search Agency ROAS Google 52

Choozle

MARCH 30, 2022

By employing a clearly defined media mix in which each channel has a distinct yet connected goal to drive customers further throughout the marketing funnel, you’ll be able to create campaigns that speak directly to your customers’ needs while providing a solution. Greater campaign management and reporting speed.

Marketing AI 52

Marketing AI Top of Funnel Marketing & Strategy Marketing Strategy 52