Martech

MARCH 14, 2024

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. ” The new IAB report does at least indicate that the ecosystem is squaring up to face reality. Where the focus is.

Privacy 115

Privacy Paid Search Agency Ads Privacy Protection 115

KoMarketing Associates

JANUARY 24, 2023

The Account-Based Marketing Leadership Alliance (ABMLA) and Momentum ITSMA recently partnered to publish the “Elevating ABM: Building Blocks for Long-Term Growth” report, and statistics suggested that the majority of organizations (71%) intend to increase their ABM spending in 2023.

Account Based Marketing 198

Account Based Marketing Spending B2B Marketing Budget Management 198

Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. A pixel to track campaign efficiency.

Campaigns 107

Campaigns Account Based Marketing B2B DemandBase 107

KoMarketing Associates

FEBRUARY 9, 2022

Openprise recently published its “RevOps Reality Check” report, and statistics indicated that some of the major challenges B2B marketers are facing in ABM strategy execution include lack of internal expertise (40%), no interest in this type of project (31%), lack of consensus on the best approach (23%), and no budget (18%).

Account Based Marketing 281

Account Based Marketing ABM Marketing Report B2B Marketing 281

KoMarketing Associates

JANUARY 6, 2022

Marketers continue to utilize email to reach out to their target audience, and new research indicates that leveraging customer data could help them personalize their campaigns for a boost in effectiveness. The ability to personalize email marketing campaigns remains critical to marketers.

Marketing Report 223

Marketing Report Email Marketing Email Campaigns Campaigns 223

Martech

APRIL 12, 2024

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). Those reporting that they had implemented a CDP fell from 31% to 25%. Those reporting that they had implemented a CDP fell from 31% to 25%. billion in 2028.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Marketing AI 94

Webbiquity

FEBRUARY 22, 2022

A new report offers a wealth of guidance for doing B2B influencer marketing better. For example: Always-on influencer campaigns are more effective than one-off efforts. Those are just a few of the key findings from The Current State & Future of B2B Influencer Marketing , a new report from Onalytica.

B2B Marketing 357

B2B Marketing Research Paid Search Agency Advertising Agencies 357

KoMarketing Associates

APRIL 5, 2022

Experian recently published the results of a survey aimed at looking at global trends in data management, and statistics indicated that most organizations (52%) are continuing to make the customer experience their top priority. That being said, they need accurate data to connect and resonate with customers and prospects.

Account Based Marketing 254

Account Based Marketing Planning ABM Budget Programs 254

Martech

SEPTEMBER 5, 2023

While they asked for an average of $88,000 per campaign, the approved average was just $62,000, according to the survey by the website B2Breviews.com. Judging by this survey it looks like B2B marketers are being told to hold steady, but add AI. This was the highest increase among all marketing strategies surveyed.

Marketing Report 119

Marketing Report Allocation B2B Marketing B2B 119

Act-On

FEBRUARY 16, 2024

A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. An effective way to improve ROI is focusing on strategic changes in your nurture campaigns to build stronger pipeline. The second is figuring out how to make those lead nurturing campaigns work harder. Not bad, right?

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Martech

JANUARY 9, 2024

A recent survey shows 73% of respondents — both consumers and business buyers — expect companies to “understand my unique needs and expectations,” while 62% expect companies to anticipate their needs, and 56% expect offers to always be personalized, according to the Salesforce State of the Connected Customer report, 5th edition.

Marketing Automation Services 123

Marketing Automation Services Marketing AI Marketing Automation Automation 123

Martech

FEBRUARY 15, 2024

Today we have a tale of two surveys with very different messages. Around 22% say they’re considering exploring AI-powered tools in this year’s marketing campaigns. Methodology: “150 marketing professionals responding to the survey who represent companies with 500 or more employees.” 6% still don’t know what AI is.

Marketing AI 98

Marketing AI Enterprise Management CPC Cost Per Click 98

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working.

Paid Content 97

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 97

Marketing Insider Group

JANUARY 31, 2023

Partnering with a Digital Full Service agency offers tightly coordinated campaigns that touch on all marketing aspects: Creative Design & development Advertising Search Social Although this can be ideal in many situations, this model often lacks the ability to curate your marketing efforts to the specific needs of your business.

Advertising Agencies 301

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 301

Act-On

DECEMBER 7, 2023

We found when evaluating new marketing technology, approximately 80% of survey respondents said the ability to integrate with existing and new technology is their most important deciding factor. Automated workflows that simplify the setup of lead nurturing and engagement campaigns without adding onerous extra steps to the process.

Marketing Automation Services 131

Marketing Automation Services Marketing Automation Automation Tips 131

Marketing Insider Group

FEBRUARY 13, 2023

Elevating ABM: Building Blocks for Long-Term Growth ” is the sixth annual survey done in partnership with the ABM Leadership Alliance. The business impact of ABM continues to be impressive: 90 percent of those surveyed experienced an uplift of engagement, 84 percent growth in pipeline, and 77 percent growth in revenue.

Account Based Marketing 206

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 206

Top Rank Marketing

JANUARY 12, 2024

Report] Some 70 percent of a B2B buyer’s journey has typically already taken place before reaching out to a vendor, with 83 percent of B2B buyers having indicated they are typically the first to initiate vendor communications — two of several findings of interest to B2B marketers contained in newly-published survey data.

B2B Marketing 97

B2B Marketing Studies B2B Marketing Analytics Tools 97

Martech

SEPTEMBER 13, 2023

However, a new Gartner report takes a contrarian view, saying the focus should be on inclusivity and ESG (environmental, social and governance) achievements. The argument for building campaigns around price is supported by some substantial facts. This year, refining holiday marketing campaigns to meet the moment is critical.

Gartner 114

Gartner Marketing Report Planning Paid Search Agency 114

Martech

FEBRUARY 8, 2024

The Interactive Advertising Bureau and the Media Rating Council have issued guidelines designed to establish consistent terminology and metrics for ads served with augmented reality campaigns. They also discuss auditing, general reporting and disclosure (transparency of methods used for all the above). billion in revenue in the U.S.

Guidelines 101

Guidelines Deliverability Transparency Click Rate 101

Martech

JANUARY 2, 2024

Cleaner customer data coming in means this same data will be ready for activation (engagement, conversion) and reporting will be both quicker and automated. Because marketers are in the frontlines, they are closer to activities that collect customer data, such as data collection forms or behaviors related to campaigns/channels.

Ideal Customer Profiles 110

Ideal Customer Profiles Advertising Agencies Paid Search Agency Top of Funnel 110

Martech

SEPTEMBER 14, 2023

CMOs are more likely to be responsible for AI adoption than other C-suite executives, but less likely to understand it, according to a new survey. The survey also found CEOs and CMOs are the two most likely roles to own AI adoption and integration within marketing organizations. Increasing marketing campaign effectiveness (69%).

Marketing AI 117

Marketing AI Customer Surveys Demographics Marketing Report 117

Martech

JANUARY 11, 2024

A full 58% of consumers say they’re positively influenced by email about purchase decisions, according to a new survey of 1,000 consumers by media technology company Adlook. Only 27% say they’re influenced rarely by email, and 16% report no impact. B2B email campaigns Email campaigns aren’t just for consumer brands.

Email Marketing 126

Email Marketing Marketing AI Enterprise Management Work Management 126

Martech

AUGUST 7, 2023

That’s one key takeaway from the 2023 MarTech Replacement Survey. Our 2020 survey, which asked about replacements in 2019 — i.e. pre-pandemic — shows a much greater frequency of replacement across all major categories. 40% of respondents reported replacing their marketing automation solution in 2019.

Customer Surveys 87

Customer Surveys Marketing Automation Services Digital Transformation Marketing Management 87

Top Rank Marketing

JANUARY 5, 2024

Survey] 90 percent of B2B marketers have said that their roles have become increasingly complex, while 62 percent of marketing leaders have indicated a change from sales-owned to marketing-owned customer relationships — two of numerous findings of interest to B2B marketers contained in newly-published survey data.

Paid Search Agency 107

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 107

Martech

FEBRUARY 16, 2024

Attention marketers: America’s Black population is more diverse, more reachable and more demanding than ever before, according to a new survey. The report, “The Global Black Audience,” from Nielsen, calls this group Black Americans and not African Americans because it includes a growing number of immigrants and their children.

Demand 107

Demand Customer Surveys Paid Search Agency Communities 107

Martech

DECEMBER 7, 2023

Now, this week’s AI-powered martech releases: Yahoo Advertising’s Yahoo Blueprint is a central AI suite for optimizing campaign performance. Macorva’s Radiant AI Customer Feedback Reports automatically analyze and deliver actionable customer insights. Click here to take the survey Get MarTech! In your inbox.

Marketing AI 103

Marketing AI Multi-Channel Customer Satisfaction FAQ 103

Top Rank Marketing

NOVEMBER 15, 2023

With the recent launch of our all-new 39-page 2023 B2B Influencer Marketing Report , there’s no better time to put these questions to some of the top B2B industry influencers, leading B2B marketers from major brands, and influencer marketing technology executives. This methodology will enhance strategies and achieve maximum ROI.

Work Management 120

Work Management Marketing Management B2B Marketing B2B 120

Martech

DECEMBER 1, 2023

will use it for other website content, according to the Fall 2023 CMO Survey. For instance, our recent survey required organizing and analyzing text string responses. Consider the various market research reports (like the CMO Survey) we use and cite. Google Search Central Up to 64.7%

Marketing AI 141

Marketing AI Classified Ads Generation Lead Ranking 141

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

JANUARY 5, 2024

Half of CMOs said “rationalizing retail media with other media investments” is one of their biggest challenges with retail media, according to Forrester’s Q3 2023 B2C Marketing CMO Pulse Survey. Forrester identified four core use cases: first-party audience targeting; onsite activation; offsite activation; and near-real-time reporting.

Media 100

Media Advertising Agencies Paid Search Agency Forrester 100

Martech

FEBRUARY 21, 2024

Customer demographics and purchase history to understand our customers’ preferences and behaviors, as well as to: Understand customers’ preferences and behaviors to deliver targeted marketing campaigns. Customer satisfaction data (Net Promoter Score, customer satisfaction surveys, etc.) Customer feedback and surveys.

Marketing AI 94

Marketing AI Optimization Allocation Customer Satisfaction 94

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 124

Examples Campaigns Advertising Agencies Burn Rate 124

Top Rank Marketing

AUGUST 2, 2023

Join us in the 2023 B2B Influencer Marketing Survey and be part of shaping the future of the industry! 2023 B2B Influencer Marketing Research Survey Share Your Insights Now At TopRank Marketing, we boast deep roots in SEO and content marketing. To truly understand its effectiveness and impact, we need your valuable insights.

Customer Surveys 82

Customer Surveys B2B Marketing B2B Marketing & Strategy 82

Martech

JUNE 14, 2023

Here’s a collection of statistics about AI and marketing with the date of the survey included. The Semrush survey also found: 48% of marketing leaders say AI is making the most significant difference in how customers interact with them. If IBM does this survey again it’s likely price will have fallen off this list.

Marketing AI 136

Marketing AI Stats Planning Marketing Automation Services 136

Martech

JANUARY 16, 2024

The driving forces include the rise of “fake news” and anti-vaccination campaigns. The company said people aren’t allowed to use its tools for political campaigning and lobbying to create chatbots that impersonate candidates, other real people and local governments. Yesterday, as the Iowa caucuses kicked off the U.S.

Marketing AI 92

Marketing AI Paid Search Agency Companies Amazon 92

Litmus

OCTOBER 24, 2023

That’s why, in our latest State of Email report , we asked our audience for their feedback on the most popular ESPs in the industry. Campaign Monitor 5.73% Adobe Campaign 5.58% Braze 5.43% ActiveCampaign 5.29% DotDigital 5.14% Mailgun 4.99% Wondering where your favorite ESP ranked up to these? And you all delivered!

Service 96

Service Peer-to-peer Eloqua Opinions 96

Top Rank Marketing

NOVEMBER 10, 2023

Report] 31 percent of B2B content marketers have said that they have placed greater strategic focus on user intent data due to the influx of AI technology among search engine firms, with 27 percent creating more thought-leadership content, and 22 percent crafting more conversational content, according to recently-released survey data.

Advertising Benchmark 102

Advertising Benchmark Marketing Report B2B Marketing Linkedin 102